Jirawut T.
A seasoned business team lead in various industries, equipped with know-how of successful go-to-market strategies.
The seasoned business team lead in various industries equipped with know-how of successful go-to-market strategies.
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2 decades of experience in commercial roles with solid background and proven results of developing and executing business strategies and transformation for both direct and indirect distribution model. Experienced in both B2B and B2C in automotive parts, industrial, and manufacturing materials businesses. Business exposure to both domestic (nationwide) and international.
GTM Index
- OECJOB
- Consulting Partner of BMW…2Y 5M
Consulting Partner of BMW Group, Key Account Manager
OEC
• Project Management of new business model as per BMW Group Strategy. • Being the key lead member executing this project for Thai market. • Accomplished 1st phase goal within 9 months amid challenges around.
- HMC POLYMERS COMPANY LIMITEDJOB
- Sales Segment Mgr - Domest…1Y 11M
Sales Segment Manager - Domestic & International Markets
HMC Polymers Company Limited
• Being team lead of indirect channel. • Initiate new business schemes for expansion in domestic and oversea markets. • Profitability management. Key Achievements: • Improve average price premium by 29% in 2022 and another 6% in 2023 on-top of 2022 performance. • 20% growth in 2023 for export markets especially in Japan. • Grew non-prime products sales by 30% in 2022. • Value added products grew by 19% in 2022.
- SKF GROUPJOB
- Business Team Lead1Y 1M
Business Team Lead – Customer Experience Excellence & GTM Partners
SKF Group
• Lead the team to do business transformation aiming sustainable business growth through GTM Partners in Thailand, Myanmar, and Laos. • Strengthen GTM Partners’ capabilities to cope with market changes and abilities to drive new business model to end-customers as company’s key strategy. • Study, design, and digitalize business process internally and externally is a part of transformation to run business in more efficient way. • Business data driven to grow the business by filling market gap with distribution strategies. Key Achievements: • Successfully Go-Live in 3 keys digital projects aligned with GTM Partners transformation strategies. • Lead E2E & CS transformation to enhance customer…
- Assistant General Mgr - In…4M
Assistant General Manager - Industrial Distribution (Thailand, Laos)
SKF Group
Key Achievements: • New business opportunity expansion in Southern of Thailand. • Lead to success in winning new business contracts of subscription model, Industry 4.0 Technology.
- Sales Mgr - Industrial Dis…2Y 10M
Sales Manager - Industrial Distribution
SKF Group
Key Achievements: • Grew top-5 key distributors (40% of overall sales), new high in 2018. • Distribution strategy to develop Professional Distributors and grew the newly appointed distributor doubly in 2020 comparing to 2019.
- OSRAMJOB
- Automotive AFTM Mgr - Thai…2Y 7M
Automotive AFTM Manager - Thailand & Indochina countries
OSRAM
Key Achievements: • 2017: Grew 2-wheelers business, +70%. • 2017: Top sales in new 2-wheeler strategic product in APAC. • 2016: +24% growth (Top 3 in APAC), result from distribution strategy changed in 2015.
- Commercial Eng, Specialty…2Y 1M
Commercial Engineer, Specialty Lighting - Automotive Aftermarket and OEM
OSRAM
Key Achievements: • 2013: Top Performer Award, highest growth in SSL business in APAC. • 2012: Top Performer Award, +26% growth, Top 3 in APAC.
- FEDERAL-MOGUL MOTORPARTSJOB
- Sales Mgr, Thailand9M
Sales Manager, Thailand
Federal-Mogul Motorparts
Key Achievements: • Route to Market strategy for each key product family. • Develop pricing strategy.
- MANN AND HUMMEL (THAILAND)JOB
- Sales Mgr Automotive After…8M
Sales Manager Automotive Aftermarket
MANN AND HUMMEL (THAILAND) LTD.
Key Achievements: • Won 3 new private label businesses with 3 new business partners.
- BRIDGESTONE SALES (THAILAND) CO.,JOB
- Section Chief - Mega Retai…3Y 9M
Section Chief - Mega Retailer Section, Car Dealers
Bridgestone Sales (Thailand) Co., Ltd.
Key Achievements: • Strategic alliances with car companies to expand tires business in their dealership. • Upselling by offering top models of tires into car dealers.
- TOYOTA TSUSHO (THAILAND) CO.,JOB
- Mktg Staff2Y 2M
Marketing Staff
Toyota Tsusho (Thailand) Co., Ltd.
- Job: OEC — Consulting Partner of BMW Group, Key Account Manager · 2024-03 – present — • Project Management of new business model as per BMW Group Strategy. • Being the key lead member executing this project for Thai market. • Accomplished 1st phase goal within 9 months amid challenges around.
- Job: HMC Polymers Company Limited — Sales Segment Manager - Domestic & International Markets · 2022-04 – 2024-03 — • Being team lead of indirect channel. • Initiate new business schemes for expansion in domestic and oversea markets. • Profitability management. Key Achievements: • Improve average price premium by 29% in 2022 and another 6% in 2023 on-top of 2022 performance. • 20% growth in 2023 for export markets especially in Japan. • Grew non-prime products sales by 30% in 2022. • Value added products grew by 19% in 2022.
- Job: SKF Group — Business Team Lead – Customer Experience Excellence & GTM Partners · 2021-02 – 2022-03 — • Lead the team to do business transformation aiming sustainable business growth through GTM Partners in Thailand, Myanmar, and Laos. • Strengthen GTM Partners’ capabilities to cope with market changes and abilities to drive new business model to end-customers as company’s key strategy. • Study, design, and digitalize business process internally and externally is a part of transformation to run business in more efficient way. • Business data driven to grow the business by filling market gap with distribution strategies. Key Achievements: • Successfully Go-Live in 3 keys digital projects aligned with GTM Partners transformation strategies. • Lead E2E & CS transformation to enhance customer…
- Job: SKF Group — Assistant General Manager - Industrial Distribution (Thailand, Laos) · 2020-09 – 2021-01 — Key Achievements: • New business opportunity expansion in Southern of Thailand. • Lead to success in winning new business contracts of subscription model, Industry 4.0 Technology.
- Job: SKF Group — Sales Manager - Industrial Distribution · 2017-10 – 2020-08 — Key Achievements: • Grew top-5 key distributors (40% of overall sales), new high in 2018. • Distribution strategy to develop Professional Distributors and grew the newly appointed distributor doubly in 2020 comparing to 2019.
- Job: OSRAM — Automotive AFTM Manager - Thailand & Indochina countries · 2015-02 – 2017-09 — Key Achievements: • 2017: Grew 2-wheelers business, +70%. • 2017: Top sales in new 2-wheeler strategic product in APAC. • 2016: +24% growth (Top 3 in APAC), result from distribution strategy changed in 2015.
- Job: Federal-Mogul Motorparts — Sales Manager, Thailand · 2014-04 – 2015-01 — Key Achievements: • Route to Market strategy for each key product family. • Develop pricing strategy.
- Job: MANN AND HUMMEL (THAILAND) LTD. — Sales Manager Automotive Aftermarket · 2013-08 – 2014-04 — Key Achievements: • Won 3 new private label businesses with 3 new business partners.
- Job: OSRAM — Commercial Engineer, Specialty Lighting - Automotive Aftermarket and OEM · 2011-07 – 2013-08 — Key Achievements: • 2013: Top Performer Award, highest growth in SSL business in APAC. • 2012: Top Performer Award, +26% growth, Top 3 in APAC.
- Job: Bridgestone Sales (Thailand) Co., Ltd. — Section Chief - Mega Retailer Section, Car Dealers · 2007-09 – 2011-06 — Key Achievements: • Strategic alliances with car companies to expand tires business in their dealership. • Upselling by offering top models of tires into car dealers.
- Job: Toyota Tsusho (Thailand) Co., Ltd. — Marketing Staff · 2005-06 – 2007-08
- School: Assumption University — Master of Business Administration (MBA), MBA Concentration in Finance
- School: Assumption University — Bachelor of Business Administration (BBA), International Business Management
- School: Assumption University — Master of Business Administration - MBA, Finance
Skills
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