Jessica Barba

AI Driven GTM Strategy and Sales Enablement Leader | Scaling Sales and Partner Motions | Turning Strategy into Revenue

Oracleex-SAMSUNG SDSex-Cisco

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I've built my career around go-to-market strategy and sales enablement, helping teams adopt new technology and achieve measurable business results.

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I believe that selling and supporting intelligent solutions works best when the field truly understands them and can translate that understanding into clear, practical value for Across my roles, I've led GTM and enablement for cloud and SaaS solutions, partnering closely with product, sales, engineering, operations, and channel teams. My focus has been on building sales strategies and programs that improve field effectiveness, accelerate ramp, and ensure solutions are clearly positioned and adopted to drive business value. I've supported rapid field ramp through targeted enablement, strengthened sales and partner execution, and used performance metrics and field feedback to continuously refine strategy and My interest in artificial intelligence is both personal and professional. As Al reshapes how we sell, operate, and serve customers, I've invested in building a strong foundation in Al fundamentals, generative tools, and change management. This allows me to bridge technical teams and the sales front lines, helping ensure Al solutions are not just launched, but understood, adopted, and Right now, I'm exploring opportunities to apply my GTM and enablement experience to scale the adoption of AI and technical solutions. I'm especially interested in roles at the intersection of GTM strategy, business development, and field execution, where I can help shape sales and partner motions, build scalable enablement for complex solutions, and partner across product, sales, and operations to improve execution and revenue If you're looking for someone who bridges GTM strategy and execution and drives adoption at scale, I'd love to Key StrengthsBusiness development and GTM strategy: Driving go-to-market strategies, sales motions, and partner-led growth to expand the pipeline and accelerate GTM enablement and field readiness: Building scalable onboarding, playbooks, and coaching that drive consistent execution across sales and Revenue execution and sales acceleration: Turning strategy into sales plays, buyer journeys, and launch readiness to shorten time to Data-driven and AI-enabled GTM operations: Applying analytics, CRM, revenue operations, and AI literacy to optimize GTM Leadership and change management: Influencing teams through ambiguity with adaptability, emotional intelligence, and clarity.