Jennifer Werthwein
GTM Lead · Germany, Switzerland, Austria · Nebius
ex-GoogleI build go-to-market from the ground up - in startups and in enterprises. My path started with founding companies.
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I built a GenAI startup through the Google for Startups Accelerator in Tel Aviv and co-founded a consulting practice advising organizations on digital transformation and international growth. Those years taught me how to create something from nothing: a product, a pipeline, a team, a market. I then chose to bring that experience into enterprise technology - first at Google, where I developed strategic accounts across automotive, manufacturing, and financial services, and now at Salesforce, where I lead the Go-to-Market for Heroku's AI platform across DACH and Israel. What I've learned is that the best commercial work happens when you genuinely understand your customer's world - their industry pressures, their internal politics, the transformation they're trying to drive - and meet them there. I care about the craft: consultative selling, ecosystem strategy, pipeline architecture, and the long game of earning trust in complex organizations. And I care about the people - the teams, the partners I build with, and the customers who are trying to do something ambitious with technology.
GTM Index
- NEBIUSJOB
- GTM Lead · Germany, Switze…0M
GTM Lead · Germany, Switzerland, Austria
Nebius
Founding member of Nebius's DACH go-to-market team as the first dedicated to AI natives in the region, and the first based in Switzerland.
- SALESFORCEJOB
- GTM Lead AI PaaS · Germany…1Y 3M
GTM Lead AI PaaS · Germany, Switzerland, Austria, Israel
Salesforce
Leading the Go-to-Market strategy for Heroku's AI PaaS platform across Germany, Switzerland, Austria, and Israel, a greenfield mandate to establish commercial presence in a region where the platform had minimal footprint. Designed and executed the regional GTM architecture end to end: partner ecosystem development across GSI, SI, and ISV channels; co-sell pipeline strategy; sales enablement for several hundred account executives; BDR outbound frameworks; and an internal enablement community driving cross-functional alignment. Within the first 60 days, led executive-level crisis management during a platform disruption, orchestrating customer recovery across the region, preserving key relat…
- GOOGLEJOB
- Global Account Mgr, Automo…2Y 4M
Global Account Manager, Automotive
Google
Managed one of the world's largest automotive groups as a dedicated strategic account - spanning brands, divisions, and sectors including automotive, financial services, energy, and manufacturing. Drove sustained cloud adoption and revenue growth through workload migration, AI solution positioning, and multi-year consumption strategy. Built trusted advisor relationships at C-level and senior leadership across business units, navigating a highly matrixed environment where every technology decision carried commercial, technical, and organizational implications. Partnered closely with GSI, SI, and ISV ecosystem to accelerate deal velocity and expand scope. Secured landmark engagements in bus…
- Sustainability Program Mgr…2Y 6M
Sustainability Program Manager - 20% project
Google
Built and led a global sustainability community of several hundred Googlers alongside my core commercial role. Mentored colleagues across functions, engaged enterprise customers and partners on carbon-aware computing, and led high-visibility initiatives including the Google Climate Summit and a collaboration with Heise Medien. Recognized with the "Good for Google" Sustainability Award (EMEA).
- Senior Strategic Enterpris…5M
Senior Strategic Enterprise Business Development, Strategic Accounts
Google
- Strategic Enterprise BD, S…1Y 2M
Strategic Enterprise Business Development, Strategic Accounts
Google
Sourced and developed enterprise pipeline across strategic accounts in automotive, manufacturing, and financial services - organizations with no prior Google Cloud relationship. Managed complex, consultative sales cycles end to end, including executive outreach, discovery, technical proof-of-concept, commercial structuring, and close.
- KANARITJOB
- Co-Founder & Digital Trans…1Y 7M
Co-Founder & Digital Transformation Consultant
Kanarit
Co-founded a consulting practice in Tel Aviv advising startups, corporations, and public sector organisations on digital transformation and international expansion. Worked with clients across industries and borders - from early-stage ventures preparing for their first market entry to established enterprises rethinking their global growth strategy. The work was broad by design, go-to-market frameworks, cross-border partnerships, commercial positioning, and operational readiness for scale. Each engagement required rapid immersion into a new industry, a new market dynamic, and a new set of stakeholders - which built a versatility and client intuition I still rely on today. This period also g…
- ATIDJOB
- Co-Founder & CEO1Y 6M
Co-Founder & CEO
ATID
- Job: Google — Sustainability Program Manager - 20% project · 2021-06 – 2023-12 — Built and led a global sustainability community of several hundred Googlers alongside my core commercial role. Mentored colleagues across functions, engaged enterprise customers and partners on carbon-aware computing, and led high-visibility initiatives including the Google Climate Summit and a collaboration with Heise Medien. Recognized with the "Good for Google" Sustainability Award (EMEA).
- Job: Google — Senior Strategic Enterprise Business Development, Strategic Accounts · 2022-04 – 2022-09
- Job: Kanarit — Co-Founder & Digital Transformation Consultant · 2019-06 – 2021-01 — Co-founded a consulting practice in Tel Aviv advising startups, corporations, and public sector organisations on digital transformation and international expansion. Worked with clients across industries and borders - from early-stage ventures preparing for their first market entry to established enterprises rethinking their global growth strategy. The work was broad by design, go-to-market frameworks, cross-border partnerships, commercial positioning, and operational readiness for scale. Each engagement required rapid immersion into a new industry, a new market dynamic, and a new set of stakeholders - which built a versatility and client intuition I still rely on today. This period also g…
- Job: Salesforce — GTM Lead AI PaaS · Germany, Switzerland, Austria, Israel · 2025-03 – 2026-06 — Leading the Go-to-Market strategy for Heroku's AI PaaS platform across Germany, Switzerland, Austria, and Israel, a greenfield mandate to establish commercial presence in a region where the platform had minimal footprint. Designed and executed the regional GTM architecture end to end: partner ecosystem development across GSI, SI, and ISV channels; co-sell pipeline strategy; sales enablement for several hundred account executives; BDR outbound frameworks; and an internal enablement community driving cross-functional alignment. Within the first 60 days, led executive-level crisis management during a platform disruption, orchestrating customer recovery across the region, preserving key relat…
- Job: Google — Strategic Enterprise Business Development, Strategic Accounts · 2021-02 – 2022-04 — Sourced and developed enterprise pipeline across strategic accounts in automotive, manufacturing, and financial services - organizations with no prior Google Cloud relationship. Managed complex, consultative sales cycles end to end, including executive outreach, discovery, technical proof-of-concept, commercial structuring, and close.
- Job: ATID — Co-Founder & CEO · 2019-07 – 2021-01
- Job: Nebius — GTM Lead · Germany, Switzerland, Austria · 2026-08 – present — Founding member of Nebius's DACH go-to-market team as the first dedicated to AI natives in the region, and the first based in Switzerland.
- Job: Google — Global Account Manager, Automotive · 2022-10 – 2025-02 — Managed one of the world's largest automotive groups as a dedicated strategic account - spanning brands, divisions, and sectors including automotive, financial services, energy, and manufacturing. Drove sustained cloud adoption and revenue growth through workload migration, AI solution positioning, and multi-year consumption strategy. Built trusted advisor relationships at C-level and senior leadership across business units, navigating a highly matrixed environment where every technology decision carried commercial, technical, and organizational implications. Partnered closely with GSI, SI, and ISV ecosystem to accelerate deal velocity and expand scope. Secured landmark engagements in bus…
- School: University of Oxford — Future of Sustainable Business, Managementwissenschaften
- School: University of Haifa — Master of Business Administration - MBA, Business Administration, Specialization in Sustainability
- School: Cevro Institute, Prague — Master's degree, PPE (Philosophy, Politics and Economics)
- School: IDC Herzliya — Master's thesis, International Relations and Affairs
- School: Universität Mannheim — Bachelor of Arts (B.A.), Philosophy, Politics, and Economics
- School: Tel Aviv University — Ulpan, Hebrew
- School: University of Haifa — Auslandssemester, International School
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