Jana Pelchen
Fractional GTM & CRM Lead | Building Scalable Outbound, RevOps & Demand Gen Systems for B2B Companies
Results-oriented demand gen geek with a strong interest for B2B growth, community engagement and AI/automation. Passionate about knowledge sharing and networking, I regularly contribute to events and conventions in this field.
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Outside of work, I am an runner, actively participating in a running club (Division BPM) in Berlin. I have completed several marathons and have recently ventured into trail and ultra marathons. Feel free to reach out to me for networking, collaboration, or discussing exciting opportunities.
GTM Index
- COM WORKSJOB
- Strategy Lead & GTM Expert11M
Strategy Lead & GTM Expert | Peakora
COM Works
PEAKORA.IO Strategy lead for GTM and outbound engagements, managing concurrent client projects across B2B SaaS, Legal Tech, Construction, and Professional Services Automation. Core responsibilities: ICP framework development, persona-driven multi-channel campaign design (email + LinkedIn), market study conversion strategies, and end-to-end campaign execution via Lemlist, Clay, and HubSpot...
- Fractional GTM Eng | Nory1Y 2M
Fractional GTM Engineer | Nory
COM Works
NORY.AI Engineering intelligence-driven GTM systems for a Series B restaurant tech company. Built TAM expansion infrastructure via Clay Google Maps scraping across London, Dublin, NYC, and UK cities. Designed 5 biweekly Clay Signal workflows for fundraising, hiring, and expansion triggers.Architected 4 enrichment workbooks in Clay, lead/engagement scoring in HubSpot (Sales Hub Enterprise), and WhatsApp workflow automation. Identified and addressed 8,900+ missing mid-market/enterprise accounts for re-enrichment.
- GTM, Growth & CRM Expert.…1Y 10M
GTM, Growth & CRM Expert. Workshop Host and Interim Head.
COM Works
I help B2B companies to optimize, align and scale their commercial forces for boosted revenue. My practice integrates commercial strategy, team alignment, and tech optimization to address complex revenue challenges. The outcome could be anything — from refined go-to-market strategies to optimized marketing-sales processes and improved demand generation... What we could do together: 1) B2B Buyer Journey Diagnosis & Strategy 2) Commercial Ops & CRM Automation incl. AI 3) Demand Generation & Routing 4) Interim B2B Demand Gen Lead 5) Workshops, AI-Training, Coaching & Sparring
- RevOps & CRM Strategy Lead1Y 1M
RevOps & CRM Strategy Lead | Welldium
COM Works
WELLDIUM.COM Built sales enablement systems and CRM processes that streamlined improved lead-to-customer conversion rates by 3.6x growth, and established scalable foundations for Welldium's commercial growth.
- Growth Consultant1M
Growth Consultant | Onchain Growth Club
COM Works
ᴏɢꜱ2025.ᴄᴏᴍ Supported Onchain Growth Club in terms of performance and community/newsletter marketing to promote the OGS 2025 – a curated conference that brought together 250+ crypto growth professionals during Berlin Blockchain Week. Achieved a 75% show-up rate (!) and establishing OGS as a premier destination for crypto growth practitioners.
- Fractional Growth Lead2M
Fractional Growth Lead | Deep Tech Momentum
COM Works
ᴅᴇᴇᴘᴛᴇᴄʜ.ʙᴜɪʟᴅ Led a 3-month growth sprint for Deep Tech Momentum's European conference, delivering integrated performance marketing, complete brand (website) relaunch, and cross-functional outreach that drove measurable attendance and engagement growth.
- AI Training & Mktg Enablem…1M
AI Training & Marketing Enablement Program | Woolworth GmbH
COM Works
ᴡᴏᴏʟᴡᴏʀᴛʜ.ᴅᴇ Designed and delivered a comprehensive AI workshop for Woolworth GmbH's marketing team, equipping them with practical skills to confidently implement AI tools in their daily workflows and drive operational efficiency.
- PEAKORAJOB
- Fractional GTM Expert11M
Fractional GTM Expert
Peakora
- NORYJOB
- Fractional GTM Eng1Y 2M
Fractional GTM Engineer
Nory
- DEEP TECH MOMENTUMJOB
- Fractional Growth Lead3M
Fractional Growth Lead
Deep Tech Momentum
The 3-months growth sprint included: - Performance marketing (LinkedIn and Thought Leader ads) - Organic social media strategy + execution - Complete rebranding + website launch - Strategic media buying - Outreach strategy & execution in strong cross-departmental alignment - Community newsletter - Content & Comms (agency handling + creation with AI such as Claude, Midjourney, ... )
- PROJECT A VENTURESJOB
- Head of Demand Generation1Y 1M
Head of Demand Generation
Project A Ventures
- Senior Engagement Mgr1Y 5M
Senior Engagement Manager
Project A Ventures
- Customer Engagement Mgr2Y 1M
Customer Engagement Manager
Project A Ventures
- REDPOINT NEW ENERGYJOB
- (Interim) Demand Gen Lead5M
(Interim) Demand Gen Lead
Redpoint new energy
B2B wholesale for photovoltaics and storage systems in the German market. Responsibilities: • Market segmentation, Customer Survey and ICP development as well as testing • Sales-marketing processes and funnel development in collaboration with C-level • Coordination of CRM tool evaluation and implementation • Sales and Marketing hiring • Budgeting and growth target setting for Marketing and Sales (SDRs, inside and field sales)
- LIQIDJOB
- (Interim) Growth Mktg Team…6M
(Interim) Growth Marketing Team Lead
LIQID
LIQID is Europe's leading digital wealth manager that offers its clients digital access to investment strategies and opportunities previously available only to high-net-worth and institutional investors. Responsibilities: • Managing a team of 4 FTEs in the areas of Performance, CRO, CRM and Webinar content • Operational and strategic team sparring • Managing the re-launch and scaling of performance activities such as Native, GAds, Paid Social (LinkedIn) • Operationally supported Affiliate, Partnership as well as Media buying initiatives
- AMANN GIRRBACHJOB
- (Interim) Demand Gen Lead7M
(Interim) Demand Gen Lead
Amann Girrbach
B2B pioneer in dental CAD/CAM technology and one of the leading innovators and full-service providers within digital dental prosthetics. Responsibilities: • Establishment of a well-functioning Demand Gen Engine • Arrangement of roles & responsibilities, processes, work structures, KPIs and methodologies by applying a pilot approach • Budget planning, target setting and demand gen strategy Outcome: • Improved funnel transparency, management and lead/revenue predictability through tracking and reporting structures • +60% improved tracking accuracy for marketing initiatives • +156% increase in CVR (MQL to SQL)
- LASERHUBJOB
- (Interim) Growth Mktg Team…8M
(Interim) Growth Marketing Team Lead
Laserhub GmbH
Laserhub is a B2B platform for individual sheet metal parts that fully automatically links customers' demands with providers' resources. Responsibilities: • Leading Growth team of 4 FTEs • Responsible for growth budget, growth metrics and developing prioritized growth roadmap for short and mid-term initiatives • Management of channels Paid Search, SEO, Content, Organic SoMe and CRM • Development of an action plan for CRM automation as well as execution • Operational support for execution of tasks and setting up CRM automation Outcome: • 30% improvement from Lead to FTB through improved lead quality and onboarding processes • Successfully increased growth team by 2 additional FTEs (Growth…
- KRYJOB
- Sales Operations Mgr1Y
Sales Operations Manager
Kry
Increased sales and marketing efficiency by implementing and connecting B2B marketing automation solutions with existing tool stack (Salesforce, Hubspot) across Kry's markets Germany, France, Norway and Italy. Outcome: • Pardot set up and integrated into SF for four markets • Onboarded B2B marketers • Introduced Pardot as marketing automation solution for new SaaS product offering • Supported cross-market collaboration by creating a space to share B2B knowledge internally between markets
- ROME BUSINESS SCHOOLSCHOOL
- Master's degree, Mktg and…1Y 11M
Master's degree, Marketing and Communication
Rome Business School
- UNIVERSITY OF APPLIED SCIENCES KEMPTENSCHOOL
- Bachelor’s Degree, Busines…4Y 11M
Bachelor’s Degree, Business Administration and Management, General
University of Applied Sciences Kempten
- BUDAPEST BUSINESS SCHOOLSCHOOL
- Bachelor’s Degree, Busines…11M
Bachelor’s Degree, Business Administrations
Budapest Business School
- Job: COM Works — GTM, Growth & CRM Expert. Workshop Host and Interim Head. · 2024-12 – present · 1y 8mo — I help B2B companies to optimize, align and scale their commercial forces for boosted revenue. My practice integrates commercial strategy, team alignment, and tech optimization to address complex revenue challenges. The outcome could be anything — from refined go-to-market strategies to optimized marketing-sales processes and improved demand generation... What we could do together: 1) B2B Buyer Journey Diagnosis & Strategy 2) Commercial Ops & CRM Automation incl. AI 3) Demand Generation & Routing 4) Interim B2B Demand Gen Lead 5) Workshops, AI-Training, Coaching & Sparring
- Job: COM Works — Strategy Lead & GTM Expert | Peakora · 2025-11 – present · 9 mo — PEAKORA.IO Strategy lead for GTM and outbound engagements, managing concurrent client projects across B2B SaaS, Legal Tech, Construction, and Professional Services Automation. Core responsibilities: ICP framework development, persona-driven multi-channel campaign design (email + LinkedIn), market study conversion strategies, and end-to-end campaign execution via Lemlist, Clay, and HubSpot...
- Job: COM Works — Fractional GTM Engineer | Nory · 2025-08 – present · 1y — NORY.AI Engineering intelligence-driven GTM systems for a Series B restaurant tech company. Built TAM expansion infrastructure via Clay Google Maps scraping across London, Dublin, NYC, and UK cities. Designed 5 biweekly Clay Signal workflows for fundraising, hiring, and expansion triggers.Architected 4 enrichment workbooks in Clay, lead/engagement scoring in HubSpot (Sales Hub Enterprise), and WhatsApp workflow automation. Identified and addressed 8,900+ missing mid-market/enterprise accounts for re-enrichment.
- Job: COM Works — RevOps & CRM Strategy Lead | Welldium (RevOps) · 2025-02 – 2026-03 · 1y 1mo — WELLDIUM.COM Built sales enablement systems and CRM processes that streamlined improved lead-to-customer conversion rates by 3.6x growth, and established scalable foundations for Welldium's commercial growth.
- Job: COM Works — Growth Consultant | Onchain Growth Club · 2025-06 – 2025-07 · 1 mo — ᴏɢꜱ2025.ᴄᴏᴍ Supported Onchain Growth Club in terms of performance and community/newsletter marketing to promote the OGS 2025 – a curated conference that brought together 250+ crypto growth professionals during Berlin Blockchain Week. Achieved a 75% show-up rate (!) and establishing OGS as a premier destination for crypto growth practitioners.
- Job: COM Works — Fractional Growth Lead | Deep Tech Momentum · 2025-03 – 2025-05 · 2 mo — ᴅᴇᴇᴘᴛᴇᴄʜ.ʙᴜɪʟᴅ Led a 3-month growth sprint for Deep Tech Momentum's European conference, delivering integrated performance marketing, complete brand (website) relaunch, and cross-functional outreach that drove measurable attendance and engagement growth.
- Job: COM Works — AI Training & Marketing Enablement Program | Woolworth GmbH · 2025-01 – 2025-02 · 1 mo — ᴡᴏᴏʟᴡᴏʀᴛʜ.ᴅᴇ Designed and delivered a comprehensive AI workshop for Woolworth GmbH's marketing team, equipping them with practical skills to confidently implement AI tools in their daily workflows and drive operational efficiency.
- Job: Peakora — Fractional GTM Expert · 2025-11 – present · 9 mo
- Job: Deep Tech Momentum — Fractional Growth Lead · 2025-02 – 2025-05 · 3 mo — The 3-months growth sprint included: - Performance marketing (LinkedIn and Thought Leader ads) - Organic social media strategy + execution - Complete rebranding + website launch - Strategic media buying - Outreach strategy & execution in strong cross-departmental alignment - Community newsletter - Content & Comms (agency handling + creation with AI such as Claude, Midjourney, ... )
- Job: Project A Ventures — Head of Demand Generation · 2023-07 – 2024-08 · 1y 1mo
- Job: Project A Ventures — Senior Engagement Manager · 2022-03 – 2023-08 · 1y 5mo
- Job: Project A Ventures — Customer Engagement Manager · 2020-02 – 2022-03 · 2y 1mo
- Job: Redpoint new energy — (Interim) Demand Gen Lead · 2023-08 – 2024-01 · 5 mo — B2B wholesale for photovoltaics and storage systems in the German market. Responsibilities: • Market segmentation, Customer Survey and ICP development as well as testing • Sales-marketing processes and funnel development in collaboration with C-level • Coordination of CRM tool evaluation and implementation • Sales and Marketing hiring • Budgeting and growth target setting for Marketing and Sales (SDRs, inside and field sales)
- Job: LIQID — (Interim) Growth Marketing Team Lead · 2023-02 – 2023-08 · 6 mo — LIQID is Europe's leading digital wealth manager that offers its clients digital access to investment strategies and opportunities previously available only to high-net-worth and institutional investors. Responsibilities: • Managing a team of 4 FTEs in the areas of Performance, CRO, CRM and Webinar content • Operational and strategic team sparring • Managing the re-launch and scaling of performance activities such as Native, GAds, Paid Social (LinkedIn) • Operationally supported Affiliate, Partnership as well as Media buying initiatives
- Job: Amann Girrbach — (Interim) Demand Gen Lead · 2022-08 – 2023-03 · 7 mo — B2B pioneer in dental CAD/CAM technology and one of the leading innovators and full-service providers within digital dental prosthetics. Responsibilities: • Establishment of a well-functioning Demand Gen Engine • Arrangement of roles & responsibilities, processes, work structures, KPIs and methodologies by applying a pilot approach • Budget planning, target setting and demand gen strategy Outcome: • Improved funnel transparency, management and lead/revenue predictability through tracking and reporting structures • +60% improved tracking accuracy for marketing initiatives • +156% increase in CVR (MQL to SQL)
- Job: Laserhub GmbH — (Interim) Growth Marketing Team Lead · 2022-01 – 2022-09 · 8 mo — Laserhub is a B2B platform for individual sheet metal parts that fully automatically links customers' demands with providers' resources. Responsibilities: • Leading Growth team of 4 FTEs • Responsible for growth budget, growth metrics and developing prioritized growth roadmap for short and mid-term initiatives • Management of channels Paid Search, SEO, Content, Organic SoMe and CRM • Development of an action plan for CRM automation as well as execution • Operational support for execution of tasks and setting up CRM automation Outcome: • 30% improvement from Lead to FTB through improved lead quality and onboarding processes • Successfully increased growth team by 2 additional FTEs (Growth…
- Job: Kry — Sales Operations Manager · 2021-05 – 2022-05 · 1y — Increased sales and marketing efficiency by implementing and connecting B2B marketing automation solutions with existing tool stack (Salesforce, Hubspot) across Kry's markets Germany, France, Norway and Italy. Outcome: • Pardot set up and integrated into SF for four markets • Onboarded B2B marketers • Introduced Pardot as marketing automation solution for new SaaS product offering • Supported cross-market collaboration by creating a space to share B2B knowledge internally between markets
- Job: Nory — Fractional GTM Engineer · 2025-08 – present · 1y
- School: Rome Business School — Master's degree, Marketing and Communication · 2017 – 2018
- School: University of Applied Sciences Kempten — Bachelor’s Degree, Business Administration and Management, General · 2011 – 2015
- School: Budapest Business School — Bachelor’s Degree, Business Administrations · 2013 – 2013
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