James Jackson
Vice President, GTM Excellence | GTM Board Advisor
ex-Canva
ex-SnowflakeRevenue operations executive with 15+ years of experience building and scaling global, hyper-growth GTM engines at category-defining technology companies including Canva, Snowflake, DocuSign, Microsoft, and Cisco Meraki.
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Partners closely with CROs, CFOs, and product leaders to drive predictable growth through rigorous operating models spanning org design, planning and incentives, forecasting, and enterprise GTM execution across SaaS, consumption, and hybrid models. Known for bringing clarity to complexity, aligning leadership teams, and building revenue systems that operate with board-level and public-company discipline.
GTM Index
- CONVERAJOB
- VP, GTM Excellence5M
Vice President, GTM Excellence
Convera
- GRAPHIO.AIJOB
- Board Advisor & Angel Inve…1Y 11M
Board Advisor & Angel Investor
Graphio.ai
- PIPELINEJOB
- Board Advisor & Angel Inve…1Y 11M
Board Advisor & Angel Investor
Pipeline
- CANVAJOB
- VP, Revenue Operations7M
Vice President, Revenue Operations
Canva
- SNOWFLAKEJOB
- Global Head of Revenue Ope…1Y 4M
Global Head of Revenue Operations
Snowflake
• Partnered with CEO and CFO to design growth acceleration model evaluating large-scale capital deployment to reaccelerate YoY growth • Led global compensation transformation aligning incremental consumption, TACV, and cash flow objectives across 2,700 sellers • Directed migration of enterprise planning infrastructure from Anaplan to Pigment • Automated quota modeling to territory level, reducing planning cycle time by 85% • Optimized territory architecture to improve GTM capital efficiency
- DOCUSIGNJOB
- Sr. Dir, Sales Strategy &…2Y 8M
Sr. Director, Sales Strategy & Operations
DocuSign
Head of Enterprise Sales Strategy & Operations org as a second-line leader and partner to the Group Vice President of Sales. Designed and executed enterprise sales transformation, creating the fastest growing segment (33% year over year) at DocuSign by completely re-working and optimizing our Sales GTM. Improved Net Dollar Retention (NDR) by 11%. Built global sales excellence function responsible for driving best in class sales rigor through pipeline management, account planning, sales forecasting, quarterly business reviews (QBR), and big deal reviews. Improved forecast accuracy by 50%. Drove annual operating plan, including quota setting, sales target setting, capacity modeling, sales…
- FACEGRAPHJOB
- Co-Founder/CRO4Y
Co-Founder/CRO
FaceGraph
Grew the business from $0 to >$10M ARR Built out sales and SDR functions, including pitch deck, call script, and ran revenue
- CISCO MERAKIJOB
- Dir, Global GTM Strategy &…2Y 9M
Director, Global GTM Strategy & Execution
Cisco Meraki
Global head of GTM Strategy & Operations org and Sales Program Management Office (PMO) for Meraki business unit within Cisco as a second-line leader and partner to the Global Meraki VP of Sales. Responsibilities included corporate, sales, and channel strategy. Developed Objectives and Key Results (OKRs) framework at Meraki across org-wide; built strategy to execution framework and delivered global growth programs that helped double revenue from $2B to $4B. Implemented sales turnaround and transformation strategy due to COVID business disruption by partnering closely with marketing, channel/value added resellers (VARs), and sales leadership to shift away from negatively impacted verticals.…
- MICROSOFTJOB
- Enterprise Account Executi…2Y 5M
Enterprise Account Executive, Azure Cloud
Microsoft
Managed 33 Bay Area Enterprise accounts, working with CIOs and IT executives to implement Digital Transformation and hybrid cloud strategies; structured complex, multi-year financial agreements and cloud consumption models. Grew Azure consumption in my territory from $2.4M to $8M (233% growth) with 150% fiscal year end attainment. Promoted in July 2017 from Account Executive to Senior Account Executive due to strong performance.
- EMERSONJOB
- Corporate Strategy (Summer…2M
Corporate Strategy (Summer MBA)
Emerson
Reported to Executive Vice President of the Industrial Automation Corporate Group, a $3+B business unit.
- Job: Convera — Vice President, GTM Excellence · 2026-05 – present · 3 mo
- Job: Graphio.ai — Board Advisor & Angel Investor · 2024-11 – present · 1y 9mo
- Job: Pipeline — Board Advisor & Angel Investor · 2024-11 – present · 1y 9mo
- Job: Canva — Vice President, Revenue Operations (RevOps) · 2025-09 – 2026-04 · 7 mo
- Job: Snowflake — Global Head of Revenue Operations (RevOps) · 2024-05 – 2025-09 · 1y 4mo — • Partnered with CEO and CFO to design growth acceleration model evaluating large-scale capital deployment to reaccelerate YoY growth • Led global compensation transformation aligning incremental consumption, TACV, and cash flow objectives across 2,700 sellers • Directed migration of enterprise planning infrastructure from Anaplan to Pigment • Automated quota modeling to territory level, reducing planning cycle time by 85% • Optimized territory architecture to improve GTM capital efficiency
- Job: DocuSign — Sr. Director, Sales Strategy & Operations · 2021-09 – 2024-05 · 2y 8mo — Head of Enterprise Sales Strategy & Operations org as a second-line leader and partner to the Group Vice President of Sales. Designed and executed enterprise sales transformation, creating the fastest growing segment (33% year over year) at DocuSign by completely re-working and optimizing our Sales GTM. Improved Net Dollar Retention (NDR) by 11%. Built global sales excellence function responsible for driving best in class sales rigor through pipeline management, account planning, sales forecasting, quarterly business reviews (QBR), and big deal reviews. Improved forecast accuracy by 50%. Drove annual operating plan, including quota setting, sales target setting, capacity modeling, sales…
- Job: FaceGraph — Co-Founder/CRO · 2018-07 – 2022-07 · 4y — Grew the business from $0 to >$10M ARR Built out sales and SDR functions, including pitch deck, call script, and ran revenue
- Job: Cisco Meraki — Director, Global GTM Strategy & Execution · 2018-12 – 2021-09 · 2y 9mo — Global head of GTM Strategy & Operations org and Sales Program Management Office (PMO) for Meraki business unit within Cisco as a second-line leader and partner to the Global Meraki VP of Sales. Responsibilities included corporate, sales, and channel strategy. Developed Objectives and Key Results (OKRs) framework at Meraki across org-wide; built strategy to execution framework and delivered global growth programs that helped double revenue from $2B to $4B. Implemented sales turnaround and transformation strategy due to COVID business disruption by partnering closely with marketing, channel/value added resellers (VARs), and sales leadership to shift away from negatively impacted verticals.…
- Job: Microsoft — Enterprise Account Executive, Azure Cloud · 2016-07 – 2018-12 · 2y 5mo — Managed 33 Bay Area Enterprise accounts, working with CIOs and IT executives to implement Digital Transformation and hybrid cloud strategies; structured complex, multi-year financial agreements and cloud consumption models. Grew Azure consumption in my territory from $2.4M to $8M (233% growth) with 150% fiscal year end attainment. Promoted in July 2017 from Account Executive to Senior Account Executive due to strong performance.
- Job: Emerson — Corporate Strategy (Summer MBA) · 2015-06 – 2015-08 · 2 mo — Reported to Executive Vice President of the Industrial Automation Corporate Group, a $3+B business unit.
- School: Harvard Business School — Master of Business Administration (MBA), Business Administration and Management, General
- School: University of Florida — Industrial and Systems Engineering, Engineering
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