Jack Nicoll

🚀 Founding Team: 2× $500M Startups | GTM Operator Scaling 100 Startups/Year | Let’s Chat - Always Keen to Meet Founders & Curious People

London7.6k followers
Shortlistsex-Cel MDex-Accenture

You’re a Founder trying to scale your company. As someone who has been in the trenches with founders and startups, I understand what you’re facing: • You’re navigating rapid market shifts and AI disruption.

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• You’re feeling the pressure to hit aggressive revenue targets. • You’re questioning how to build a scalable GTM strategy. After all, building and scaling a company is one of the biggest challenges you’ll face. Because if you don’t get your GTM strategy right, you risk losing valuable time and resources. You’ll spend sleepless nights wondering if you could’ve scaled faster or avoided costly mistakes. Or worse, you’ll struggle to achieve product-market fit and sustainable revenue growth. It’s an all-encompassing and scary place to be. I’ve been there, and I'm working with 10+ great founders in a similar position. With experience scaling two high 9-figure businesses (Petlabco, Nillion) and helping startups go from zero to $1M+ in revenue, I bring proven frameworks for: • Achieving rapid market traction • Leveraging AI-powered tools for growth • Scaling revenue predictably and sustainably Our systems are designed to help founders like you: • Find your Ideal customer persona and route to market • Simplify decision-making with actionable playbooks • Build a clear, scalable path to your next milestone If you’re ready to unlock growth or just want to discuss your challenges, let’s connect here on LinkedIn. I’m always excited to help founders build and scale great businesses.

Career Timeline

JobSchool

GTM Index

  1. BIFROST STUDIOSJOB
    1. Head Of GTM
      1Y 9M
  2. J NICOLL CONSULTINGJOB
    1. GTM Consultant
      1Y 10M
  3. SHORTLISTSJOB
    1. Co-founder and Sales Lead
      7M
  4. LENUSJOB
    1. Head Of Growth (UK)
      1Y 1M
  5. NILLIONJOB
    1. Head of Partnerships
      1Y
    2. Growth, Ops, Partnerships…
      1Y
  6. CEL MDJOB
    1. Co-Founder
      3Y 7M
  7. ALTITUDE ADSJOB
    1. Product Development & Grow…
      1Y 10M
  8. ACCENTUREJOB
    1. Management Consultant
      3Y 2M
  9. WOOD GROUPJOB
    1. Summer Saltire Foundation…
      2M
  10. ALLIANCE TRUSTJOB
    1. Summer Intern
      2M

Time in market 15Y 3MOpen 6Closed 8Stints 14

gtmindex.io/p/jacknicoll

  1. Job: Cel MD — Co-Founder · 2018-03 – 2021-10 — Building on extensive research around consumer trends, I was offered funding by Altitude Ads to launch Cel MD - a direct-to-consumer South Korean-inspired Stem Cell health and wellness brand.
  2. Job: Bifrost Studios — Head Of Go To Market · 2024-11 – present — On a journey to help launch 100 successful start-ups every year.
  3. Job: Accenture — Management Consultant · 2013-04 – 2016-06 — Change transformation & strategy roles in the energy sector.
  4. Job: J Nicoll Consulting — GTM Consultant · 2024-10 – present
  5. Job: Nillion — Growth, Ops, Partnerships and Marketing Lead (Founding Team) · 2021-06 – 2022-06
  6. Job: Shortlists — Co-founder and Sales Lead · 2026-01 – present
  7. Job: Lenus — Head Of Growth (UK) · 2023-10 – 2024-11
  8. Job: Nillion — Head of Partnerships · 2022-06 – 2023-06
  9. Job: Altitude Ads — Product Development & Growth Manager · 2016-06 – 2018-04 — Employee #1 at Product growth and brand incubator that has generated over $400m in sales since inception across brands like Cel, Petlabco & Organica.
  10. Job: Wood Group — Summer Saltire Foundation Intern · 2011-07 – 2011-09
  11. Job: Alliance Trust — Summer Intern · 2011-05 – 2011-07
  12. School: Queen's University — Bachelor of Commerce (B.Com.)
  13. School: Queen's University
  14. School: University of Strathclyde — International Business and Marketing

Skills

Marketing StrategyMarketing CommunicationsCorporate CommunicationsInternational BusinessCompetitive AnalysisSharePointMarket ResearchEntrepreneurshipLeadershipCRMBusiness DevelopmentAnalysisSalesNegotiationTeamworkTime ManagementMicrosoft OfficeSocial MediaResearchTeam Leadership

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