Ivan Nieuwoudt

GTM Engineer

Stellenbosch, Western Cape, South Africa3.4k followers

Enablement.ch

ex-Warmly,

ex-ORCA

I fill your sales pipeline without a big BDR team. Having worked with B2B tech companies and generated over $10M in sales pipeline, I've learned one thing: adding headcount is the slowest and most expensive way to grow revenue.
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I'm a GTM Engineer. Instead of hiring five reps and hoping, I build the systems that book meetings on their own. Enrichment workflows, agentic personalization, multi-channel sequences, and pipeline engines that keep producing long after I stop touching them. A few numbers: - 25M in pipeline in 8 months at Warmly booking 8 to 15 qualified meetings a week- 163 Meetings with Financial services firms (PE, VC, Enterprise) in one year at ORCA- 151 Meetings in 2 months for a Supplement Company at Enablement- $2M in Pipeline for a Company in the mining sector at Enablement- 100+ meeting for an AI dubbing company in 3 months at Enablement How I work: I live in Claude Code, Clay, Smartlead, HeyReach, n8n, and Make, wired into HubSpot or Salesforce as clean, attributable, low-maintenance workflows. I use Claude, Claude Code, and the Anthropic and OpenAI APIs to turn real signals (job changes, funding events, tech stack) into outreach that actually reads like a human wrote it. The difference between me and a bigger team? I ship in days, not quarters, and the system I leave behind keeps working.

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GTM Index

ENABLEMENT.CHJOB
1. GTM Eng
  9M
WARMLY,JOB
1. GTM Eng
  7M
ORCAJOB
1. GTM Eng
  2Y 3M
2. BD Representative
  8M
NORTH-WEST UNIVERSITY / NOORDWES-UNIVERSITEITSCHOOL
1. Bcom Business management w…
  2Y 11M
MARAIS VILJOEN HIGHSCHOOLSCHOOL
1. Marais Viljoen Highschool
  1Y 11M
HELPMEKAAR KOLLEGESCHOOL
1. Helpmekaar Kollege
  2Y 11M

Job: Warmly, — GTM Engineer · 2025-05 – 2025-12 · 7 mo — During my time at Warmly which was acquired by Hubspot (NYSE: HUBS). I focused on scaling the outbound GTM motion and strengthening conversion across multiple channels combining technical execution with strategic market positioning. My role was focused on generate quality top of funnel pipeline and ensuring process efficiency and sales enablement. Key Focus Areas & Responsibilities: Outbound GTM Strategy – Designed and scaled multi-channel outbound strategies, integrating Warmly’s de-anonymization capabilities with tools such as Clay, Smartlead & HeyReach for targeted outreach to expand market coverage and pipeline opportunities. Conversion & Engagement – Improving lead conversion by op…
Job: ORCA — Business Development Representative · 2022-06 – 2023-02 · 8 mo — Focused on business development across the UK, USA, and Middle East, driving growth through targeted outbound sales strategies including email campaigns, LinkedIn prospecting, and cold calling. Developed and nurtured key relationships with Family Offices and Investment Firms, expanding the client base and generating substantial pipeline value. - Lead generation and pipeline creation for strategic client segments. - Implemented sales outreach initiatives to stimulate growth and qualify leads. - Scheduled meetings and provided sales assistance to support Account Managers. - Managed CRM data and streamlined sales operations to ensure smooth processes.
Job: ORCA — GTM Engineer · 2023-02 – 2025-05 · 2y 3mo — Spearheading ORCA's global outbound sales by formulating and executing effective GTM strategies to accelerate revenue growth and optimize outbound B2B operations. - GTM Strategy & Sales Execution: Formulate and execute data-driven GTM strategies, leveraging AI-driven automation to scale outbound sales and drive pipeline growth in international markets. - Sales Automation & Process Optimization: Design and implement AI-powered outbound sales workflows, reducing manual efforts and enhancing prospect targeting for higher conversion rates. - Market Intelligence & Data-Driven Decision Making: Conversion trends and competitive insights to iterate on GTM strategies and identify new revenue oppo…
Job: Enablement.ch — GTM Engineer · 2026-01 – present · 7 mo — As a GTM Engineer & Account Manager for clients I'm responsible for implementing and scaling outbound revenue engines. Focus Areas include: Technical & Strategic implementation - ICP modelling, infrastructure implementation, CRM integrations, GTM Strategy execution. Owning client revenue outcomes - Translating GTM performance metrics into recommendations for revenue generation. Building agentic systems - Implementing AI-powered Claude Code agents & workflows for signal utilization at scale to drive contextual outreach. Standing up tech stacks - Clay, Smartlead, Instantly, Lemlist, HeyReach, n8n, Make, Close, HubSpot/Salesforce wired together into clean, attributable, low-maintenance wor…
School: North-West University / Noordwes-Universiteit — Bcom Business management with marketing and tourism management, Business, Management, Marketing, and Related Support Services · 2019 – 2021
School: Marais Viljoen Highschool · 2017-01 – 2018-12
School: Helpmekaar Kollege · 2014-01 – 2016-12

Skills

Clayn8nSmartleadHubSpotSalesforceMakeautomationMarketing AutomationClaude CodeRevOpsRevenue OperationAnthropic ClaudeClaude SkillsClaude Code SubagentsGTMGo-to-Market StrategyTechnology IntegrationSales OperationsForecastingSales ProcessesCopywritingMarketing CopyMarketing PsychologyArtificial Intelligence (AI)Digital Marketing

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Ivan Nieuwoudt

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