Lily Wu
GTM, Enterprise @ Canva | Co-founder @ tims | Prev-Stripe
CanvaI build go-to-market engines at the intersection of growth, education, and AI. 📖 At 14, I published my first children’s book with Scholastic.
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By 16, I was running a six-figure sneaker business from a Word doc and a Facebook page. At 19, I co-founded Austern International, scaling it to $1M+ in revenue. 🦄 For the past decade, I’ve focused on go-to-market. I’ve built Stripe's VC channel partnership motion across APAC, launched education programs, and led North America growth at MeetSocial. 🎨 I’m now Canva’s first go-to-market hire in Singapore, helping shape how we sell and scale across Southeast Asia. 🚀 Alongside this, I co-founded TIMS, where young storytellers create digital books and films using cutting-edge AI tools. I’m energised by go-to-market work that blends experimentation with scale. Figuring out what works, shipping fast, and building systems that last.
GTM Index
- CANVAJOB
- Strategic GTM Lead, SEA8M
Strategic GTM Lead, SEA
Canva
First strategic GTM hire in-region, responsible for Canva’s enterprise revenue, ecosystem development, and category presence across Southeast Asia.
- TIMSJOB
- Co-Founder1Y 5M
Co-Founder
tims
tims is a creative storytelling program where kids (8-12) co-create digital books and films while learning AI skills. What began as a passion project has grown into full holiday workshops with waitlists and partnerships, including the NASA Space Apps Challenge. We are building a platform for kids to learn storytelling, creativity, and collaboration using AI tools reshaping the future of work. thisismystory.io
- MEETSOCIAL GROUPJOB
- GTM Dir, North America1Y 11M
GTM Director, North America
Meetsocial Group
I manage the P&L for North America. MeetSocial is a Series D martech and cross-border online marketing agency (with >$5B in annual ad spend), specializing in e-commerce, gaming, apps and brands. Customers include: MissUniverse, Shein, DJI, Aliexpress, Kohler and others.
- STRIPEJOB
- APAC Lead, Venture Capital…2Y 9M
APAC Lead, Venture Capital Partners
Stripe
Built Stripe's startup partnership motion working with VC and startup ecosystem players in APAC 0 to 1. Increased scope from South East Asia partnerships, to include Greater China & frontier go-to-market strategy, as well as leading all APAC accelerator programs.
- NEWCAMPUSJOB
- APAC GTM3Y 1M
APAC GTM
NewCampus
NewCampus is a VC-backed Series A edtech startup that equips Asia's fastest-growing companies to scale their people and culture so that their teams can grow sustainably and perform at their best. I launched NewCampus's new business model & led their go to market firstly into Singapore & then APAC.
- AUSTERN INTERNATIONALJOB
- Co-Founder4Y 11M
Co-Founder
Austern International
Co-founded Austern International at 20, and built it to a 7-figure revenue within 2 years. We delivered university accredited 3-week career accelerator programs to thousands of students across Australia, US, Singapore, HK & China, partnering with global tech firms like Uber, Dropbox, and Spotify.
- BDOJOB
- Business Advisory Consultant11M
Business Advisory Consultant
BDO
Started my career in accounting and realised it wasn’t for me.
- Job: BDO — Business Advisory Consultant · 2013-02 – 2014-01 — Started my career in accounting and realised it wasn’t for me.
- Job: Canva — Strategic GTM Lead, SEA · 2025-12 – present — First strategic GTM hire in-region, responsible for Canva’s enterprise revenue, ecosystem development, and category presence across Southeast Asia.
- Job: NewCampus — APAC GTM · 2018-04 – 2021-05 — NewCampus is a VC-backed Series A edtech startup that equips Asia's fastest-growing companies to scale their people and culture so that their teams can grow sustainably and perform at their best. I launched NewCampus's new business model & led their go to market firstly into Singapore & then APAC.
- Job: Stripe — APAC Lead, Venture Capital Partners · 2021-05 – 2024-02 — Built Stripe's startup partnership motion working with VC and startup ecosystem players in APAC 0 to 1. Increased scope from South East Asia partnerships, to include Greater China & frontier go-to-market strategy, as well as leading all APAC accelerator programs.
- Job: tims — Co-Founder · 2025-03 – present — tims is a creative storytelling program where kids (8-12) co-create digital books and films while learning AI skills. What began as a passion project has grown into full holiday workshops with waitlists and partnerships, including the NASA Space Apps Challenge. We are building a platform for kids to learn storytelling, creativity, and collaboration using AI tools reshaping the future of work. thisismystory.io
- Job: Austern International — Co-Founder · 2014-01 – 2018-12 — Co-founded Austern International at 20, and built it to a 7-figure revenue within 2 years. We delivered university accredited 3-week career accelerator programs to thousands of students across Australia, US, Singapore, HK & China, partnering with global tech firms like Uber, Dropbox, and Spotify.
- Job: Meetsocial Group — GTM Director, North America · 2024-01 – 2025-12 — I manage the P&L for North America. MeetSocial is a Series D martech and cross-border online marketing agency (with >$5B in annual ad spend), specializing in e-commerce, gaming, apps and brands. Customers include: MissUniverse, Shein, DJI, Aliexpress, Kohler and others.
- School: UNSW — Bachelor of Commerce (B.Com.), Business Law/ Accounting
Skills
Playbooks
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