Ashye Marcus
Global Head of Retail GTM @ Stripe | Retail & Agentic Commerce Expert | Building the Future of Commerce
StripeAshye Marcus is Stripe's Global Head of Retail GTM, leading go-to-market strategy across brands, marketplaces, and platforms.
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She partners with today's and tomorrow's leading retailers to unlock new business models, elevate customer experiences, and drive operational efficiency through Stripe's financial Ashye is a retail insider turned technologist who has covered the industry from critical vantage points: investment banking, brand-side operations, fashion tech startups, and big tech. She spent years on the retail side in general management, business development & strategy, and merchandising roles at leading brands (ex-Nike, Cole Haan, Liz Claiborne Inc). That foundation shaped her move into technology, where she scaled Amazon/AWS's cutting-edge retail tech solutions and held VP-level roles at high-growth fashion tech startups, building partnerships and go-to-market from the ground up. The result is a 360° view of the retail industry that grounds everything she does Her work sits at the convergence of where consumers are headed and what the infrastructure needs to look like to meet them there. A recognized expert in agentic commerce, Ashye is passionate about helping retailers leverage AI to transform how they operate and thrive in the next era of commerce.
GTM Index
- STRIPEJOB
- Global GTM Industry Lead,…1Y 7M
Global GTM Industry Lead, Retail
Stripe
I help Stripe's Retail customers of today and tomorrow to improve customer experiences, innovate faster, and build more productive operations with Stripe's financial infrastructure.
- AMAZONJOB
- Amazon Key (Ring) - Global…7M
Amazon Key (Ring) - Global Partnerships
Amazon
- Just Walk Out tech & Amazo…1Y 11M
Just Walk Out tech & Amazon One (AWS Apps) - Business Development
Amazon
Drive creation, growth, and marketplace adoption of AWS Apps’ cutting-edge retail tech: Just Walk Out tech, Amazon One, and emerging checkout solutions.
- CHIEFJOB
- Member1Y 3M
Member
Chief
Chief is a private network built to drive more women into positions of power and keep them there.
- APM ADVISORYJOB
- Principal1Y 11M
Principal
APM Advisory
Consultant to brands & technology solutions on Corporate Strategy and Sales | Business Development | GTM.
- NUORDERJOB
- VP of Global Brand Partner…11M
VP of Global Brand Partnerships
NuORDER
Led portfolio associated with NuORDER's retailer partners (Nordstrom, Saks Fifth Avenue, Bloomingdale's, and NET-A-PORTER); scaled up brands on platform by 4x to ~2k and developed lead gen channel for brand solution (50%+ of Sales’ ARR). Managed high-impact team of 8 that consistently exceeded quarterly targets. Reported to co-CEO.
- CAASTLEJOB
- Head of Sales & BD1Y 11M
Head of Sales & Business Development
CaaStle
Partnered w/CEO to accelerate B2B subscription platform that powers the apparel industry. Operationalized and drove end-to-end sales process that included complex deals w/prominent retailers (Express, Ann Taylor, NY & Company, American Eagle, Vince, Rebecca Taylor, Scotch & Soda and DVF). Awarded Most Innovative in Retail by Fast Company.
- Head of Client Partnership…2Y 11M
Head of Client Partnerships & Growth | GM
CaaStle
Led strategic and operational efforts to establish the company's B2B division (now core business), spearheaded 2 enterprise pilots that resulted in successful case studies (100%+ increase in spend, ~50% new customers, 20+% operating margins and industry-leading LTV/CAC). Scaled up Partnerships org from 0 to 12+ in 4 months across Account Growth, Marketing, Merchandising and CS. Reported to CEO, hired as Sr. Director of Strategic Planning.
- COLE HAANJOB
- Dir of Merchandising Strat…1Y 5M
Director of Merchandising Strategy & Analytics
Cole Haan
Led team of 4 to deliver actionable product insights on $600M business that increased gross margin, maximized inventory productivity, and optimized line development. Acted as Merchandising Chief of Staff. Drove the integrated merch planning process that reduced line size by 35%, increased margins by 300 bps, and aligned seasonal buys to business trends (~70% of buys in franchise styles).
- GM of Latin America11M
GM of Latin America
Cole Haan
Established a profitable business segment ($4MM in Y1 shipments, $10MM in Y2). Oversaw all aspects of market launch and ongoing retail & wholesale operations in Latin America. Built International onboarding paybook, standardized MBRs for 20+ partners, and negotiated contracts.
- Dir of Merchandise Corpora…1Y 11M
Director of Merchandise Corporate Planning; Sr. Manager of GTM and Strategy
Cole Haan
Drove the merchandising strategy and company's integrated GTM process resulting in $100M growth in top-line and leadership in men’s (#1 per NPD). Aligned all categories on single GTM calendar, built line plans with category leaders that leveraged marketplace and selling insights, and infused data and innovation agenda across each GTM touchpoint. Team led the in-season markdown cadence and promotional activity. Reported to Chief Merchandising Officer.
- Mgr of Strategic Planning2Y
Manager of Strategic Planning
Cole Haan
Developed the long-term strategic plan with leadership team of $500M brand that reshaped the company’s growth/profit profile and partnered cross-functionally on implementation. Execution resulted in 2x’ing of EBITIDA to $58M, creating ~$200M in value when sold to PE.
- L BRANDSJOB
- Mgr of Finance (Henri Bend…11M
Manager of Finance (Henri Bendel)
L Brands
Responsible for retail finance and corporate financial planning & analysis of $50M brand with 11 stores. Led financial budgeting process and Quarterly Business Reviews for Limited Brands leadership. Reported to CFO.
- KATE SPADE NEW YORKJOB
- Mgr of FP&A, Direct Brands…2Y 11M
Manager of FP&A, Direct Brands (Juicy, Kate Spade and Lucky)
kate spade new york
Responsible for financial management of $1.2B Direct Brands portfolio (Kate Spade, Juicy Couture and Lucky Brand Jeans). Promoted from Sr. Analyst of DTC Finance; reported to COO Direct Brands.
- LEHMAN BROTHERSJOB
- Consumer/Retail Investment…2Y 11M
Consumer/Retail Investment Banking Analyst
Lehman Brothers
- Job: Cole Haan — Director of Merchandising Strategy & Analytics · 2015 – 2016-06 · 1y 5mo — Led team of 4 to deliver actionable product insights on $600M business that increased gross margin, maximized inventory productivity, and optimized line development. Acted as Merchandising Chief of Staff. Drove the integrated merch planning process that reduced line size by 35%, increased margins by 300 bps, and aligned seasonal buys to business trends (~70% of buys in franchise styles).
- Job: Lehman Brothers — Consumer/Retail Investment Banking Analyst · 2004 – 2006 · 2y
- Job: Cole Haan — GM of Latin America · 2014-01 – 2014-12 · 11 mo — Established a profitable business segment ($4MM in Y1 shipments, $10MM in Y2). Oversaw all aspects of market launch and ongoing retail & wholesale operations in Latin America. Built International onboarding paybook, standardized MBRs for 20+ partners, and negotiated contracts.
- Job: APM Advisory — Principal · 2021 – 2022 · 1y — Consultant to brands & technology solutions on Corporate Strategy and Sales | Business Development | GTM.
- Job: Cole Haan — Director of Merchandise Corporate Planning; Sr. Manager of GTM and Strategy · 2012-01 – 2013-12 · 1y 11mo — Drove the merchandising strategy and company's integrated GTM process resulting in $100M growth in top-line and leadership in men’s (#1 per NPD). Aligned all categories on single GTM calendar, built line plans with category leaders that leveraged marketplace and selling insights, and infused data and innovation agenda across each GTM touchpoint. Team led the in-season markdown cadence and promotional activity. Reported to Chief Merchandising Officer.
- Job: Amazon — Just Walk Out tech & Amazon One (AWS Apps) - Business Development · 2022-08 – 2024-07 · 1y 11mo — Drive creation, growth, and marketplace adoption of AWS Apps’ cutting-edge retail tech: Just Walk Out tech, Amazon One, and emerging checkout solutions.
- Job: Cole Haan — Manager of Strategic Planning · 2009-12 – 2011-12 · 2y — Developed the long-term strategic plan with leadership team of $500M brand that reshaped the company’s growth/profit profile and partnered cross-functionally on implementation. Execution resulted in 2x’ing of EBITIDA to $58M, creating ~$200M in value when sold to PE.
- Job: L Brands — Manager of Finance (Henri Bendel) · 2009 – 2009 · 0 mo — Responsible for retail finance and corporate financial planning & analysis of $50M brand with 11 stores. Led financial budgeting process and Quarterly Business Reviews for Limited Brands leadership. Reported to CFO.
- Job: Chief — Member · 2022-02 – 2023-05 · 1y 3mo — Chief is a private network built to drive more women into positions of power and keep them there.
- Job: CaaStle — Head of Sales & Business Development · 2018 – 2019 · 1y — Partnered w/CEO to accelerate B2B subscription platform that powers the apparel industry. Operationalized and drove end-to-end sales process that included complex deals w/prominent retailers (Express, Ann Taylor, NY & Company, American Eagle, Vince, Rebecca Taylor, Scotch & Soda and DVF). Awarded Most Innovative in Retail by Fast Company.
- Job: NuORDER — VP of Global Brand Partnerships · 2020 – 2020 · 0 mo — Led portfolio associated with NuORDER's retailer partners (Nordstrom, Saks Fifth Avenue, Bloomingdale's, and NET-A-PORTER); scaled up brands on platform by 4x to ~2k and developed lead gen channel for brand solution (50%+ of Sales’ ARR). Managed high-impact team of 8 that consistently exceeded quarterly targets. Reported to co-CEO.
- Job: kate spade new york — Manager of FP&A, Direct Brands (Juicy, Kate Spade and Lucky) · 2006 – 2008-12 · 2y 11mo — Responsible for financial management of $1.2B Direct Brands portfolio (Kate Spade, Juicy Couture and Lucky Brand Jeans). Promoted from Sr. Analyst of DTC Finance; reported to COO Direct Brands.
- Job: Stripe — Global GTM Industry Lead, Retail · 2025-03 – present · 1y 5mo — I help Stripe's Retail customers of today and tomorrow to improve customer experiences, innovate faster, and build more productive operations with Stripe's financial infrastructure.
- Job: CaaStle — Head of Client Partnerships & Growth | GM · 2016 – 2018 · 2y — Led strategic and operational efforts to establish the company's B2B division (now core business), spearheaded 2 enterprise pilots that resulted in successful case studies (100%+ increase in spend, ~50% new customers, 20+% operating margins and industry-leading LTV/CAC). Scaled up Partnerships org from 0 to 12+ in 4 months across Account Growth, Marketing, Merchandising and CS. Reported to CEO, hired as Sr. Director of Strategic Planning.
- Job: Amazon — Amazon Key (Ring) - Global Partnerships · 2024-08 – 2025-03 · 7 mo
- School: The University of Texas at Austin - The Red McCombs School of Business — Bachelor of Business Administration (BBA), Finance, General
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