Irina Alexiu
GTM Supply Chain Lead - Shaping Global Narratives & Driving Measurable Growth
ex-GENPACTGTM Index
- KINAXISJOB
- GTM Supply Chain Lead4M
GTM Supply Chain Lead
Kinaxis
Supply chain transformation advisor helping global organisations improve planning, inventory, manufacturing, and end-to-end supply chain performance. Partner with executive leaders to solve complex business challenges, drive digital transformation, and deliver measurable outcomes through AI-driven decision-making, operational excellence, and industry best practices.
- GENPACTJOB
- Growth Senior Mgr8M
Growth Senior Manager | GTM & Sales
GENPACT
I lead a multidisciplinary team of consultants supporting Supply Chain transformation initiatives across Life Sciences, CPG, Manufacturing, Insurance, and High-Tech industries. My role focuses on enabling clients to modernize and optimize their supply chains end-to-end while driving measurable business impact through data‑driven strategy, digital solutions, and operational excellence. • Lead & develop a team of supply chain consultants, providing coaching, capability-building, and thought leadership across diverse industry verticals. • Shape growth strategy for Genpact’s Supply Chain portfolio, aligning market needs, consulting capabilities, and digital transformation opportunities. • Dr…
- FINASTRAJOB
- Senior Global Campaign Lead2Y 11M
Senior Global Campaign Lead
Finastra
• Led the strategy and execution of over 35 global campaigns for Finastra’s Lending solutions, aligning with regional sales goals and driving high-quality marketing qualified leads (MQLs) to support pipeline growth. • Designed and managed campaign execution globally across paid media, email, webinars, and digital channels, overseeing timelines, $250K+ marketing budgets, and agency resources to ensure on-time delivery, minimal overspend, and above-benchmark click-through rates. • Owned target revenue and pipeline performance for core lending campaigns, using dashboards and analytics tools to track MQLs, lead velocity, and influence on revenue. • Partnered with sales, regional, and field m…
- App & Platform Mktg Mgr2Y
App & Platform Marketing Manager
Finastra
• Developed and refined value propositions and messaging for Finastra’s digital platform and partner apps, aligning with program managers’ input and market insights to improve clarity and drive adoption across Lending, Universal Banking Capital Markets • Created and delivered app-focused campaigns to increase awareness and engagement with the Finastra platform, leveraging tailored email sequences, digital ads, and webinars designed for technical audiences. • Planned and executed go-to-market strategies for partner and platform launches across digital and event channels, ensuring consistent messaging and on-time delivery with cross-functional teams; campaigns achieved high engagement rates…
- IBMJOB
- Content Producer1Y
Content Producer
IBM
• Drove $5M+ in validated revenue (VLRC) through content-led marketing campaigns, strategically aligned with IBM’s Build and Modernize commercial goals across the EMEA region. • Designed full-funnel buyer journeys and content strategies for high-priority IBM campaigns, including content syndication, paid media, and organic social. • Created scalable, repeatable content frameworks that improved campaign efficiency and cross-regional adoption across EMEA markets. • Achieved an average 15% open rate, outperforming IBM benchmarks and increasing engagement from target accounts. • Reported marketing performance and insights directly to senior IBM stakeholders, presenting recommendations, funn…
- Sales Enablement Mgr2Y
Sales Enablement Manager
IBM
• Acted as the point of contact for Data & AI within IBM’s Digital Sales & Commercial team, co-developing multi-touch email and content strategies with the program director to support self-service campaigns across IBM and business partners. • Led digital marketing enablement sessions for IBM sellers, briefing on campaign goals, targeting strategy, and how to apply digital marketing tactics effectively. • Delivered technical onboarding and enablement on SalesLoft, training regional sales managers and content teams on campaign execution and analytics usage. • Designed campaign logic maps and authored personalised, client-centric messaging aligned to key sales motions. Used performance data…
- E.ONJOB
- Researcher & Video Produce…3Y 11M
Researcher & Video Producer via GUTSY
E.ON
via Gutsy Agency as That Thing ltd • Managed end-to-end production of internal video content, including product knowledge sessions, employee engagement pieces, and executive roundtables, ensuring timely delivery and alignment with business goals. • Conducted user research and facilitated customer focus groups to shape narrative direction for video case studies and internal communication campaigns. • Delivered actionable, research-driven insights that enhanced storytelling relevance for technology-forward and investment-conscious internal stakeholders. • Coordinated workflows across multiple stakeholders, ensuring internal expectations, legal compliance, and creative execution were consiste…
- BAMMJOB
- Customer Insights & Editor5Y 11M
Customer Insights & Editor
BAMM
Via That Thing Productions • Delivered customer insight reports through a combination of qualitative research, interview analysis, and brand narrative development to support strategic decisions. • Edited and produced multimedia content including internal communication videos, client reports, and campaign materials aligned with user behavior and cultural insights. • Translated research findings into accessible visual stories and written summaries used by global brand teams to inform marketing and production direction. • Worked cross-functionally with strategists and video producers to script, subtitle, and localize content for internal and external channels. •Contributed to the editorial vo…
- EASYCAR.COMJOB
- Mktg Content Specialist1Y 11M
Marketing Content Specialist
easyCar.com
• Managed a structured editorial calendar aligned with marketing campaigns, seasonal trends, and vehicle launches to ensure timely and consistent content delivery. • Created blog content that educated users on vehicle rentals, leasing options, insurance packages, and emerging industry trends, helping to position the brand as a knowledgeable market player. • Applied SEO best practices by optimizing on-page elements such as title tags, headers, and meta descriptions to improve content discoverability. • Developed multi-format marketing materials, including email campaigns, social media posts, infographics, and short videos, to support brand awareness and promotional activity. • Collaborated w…
- SCM WORLD, A GARTNER COMMUNITYJOB
- Mktg Specialist1Y 11M
Marketing Specialist
SCM World, A Gartner Community
• Supported content strategy across social media, email campaigns, and live events for brands focused on supply chain innovation and thought leadership. • Collaborated with leadership teams to analyze media and consumer behavior trends, influencing PR messaging and digital communications strategies. • Created and maintained editorial calendars to coordinate publishing across digital channels, ensuring consistent messaging aligned with strategic research themes. • Assisted in organizing executive roundtables and virtual events, liaising with senior supply chain leaders from global companies.
- Job: GENPACT — Growth Senior Manager | GTM & Sales · 2025-11 – 2026-07 · 8 mo — I lead a multidisciplinary team of consultants supporting Supply Chain transformation initiatives across Life Sciences, CPG, Manufacturing, Insurance, and High-Tech industries. My role focuses on enabling clients to modernize and optimize their supply chains end-to-end while driving measurable business impact through data‑driven strategy, digital solutions, and operational excellence. • Lead & develop a team of supply chain consultants, providing coaching, capability-building, and thought leadership across diverse industry verticals. • Shape growth strategy for Genpact’s Supply Chain portfolio, aligning market needs, consulting capabilities, and digital transformation opportunities. • Dr…
- Job: Finastra — App & Platform Marketing Manager · 2021-07 – 2023-07 · 2y — • Developed and refined value propositions and messaging for Finastra’s digital platform and partner apps, aligning with program managers’ input and market insights to improve clarity and drive adoption across Lending, Universal Banking Capital Markets • Created and delivered app-focused campaigns to increase awareness and engagement with the Finastra platform, leveraging tailored email sequences, digital ads, and webinars designed for technical audiences. • Planned and executed go-to-market strategies for partner and platform launches across digital and event channels, ensuring consistent messaging and on-time delivery with cross-functional teams; campaigns achieved high engagement rates…
- Job: IBM — Content Producer · 2021-07 – 2022-07 · 1y — • Drove $5M+ in validated revenue (VLRC) through content-led marketing campaigns, strategically aligned with IBM’s Build and Modernize commercial goals across the EMEA region. • Designed full-funnel buyer journeys and content strategies for high-priority IBM campaigns, including content syndication, paid media, and organic social. • Created scalable, repeatable content frameworks that improved campaign efficiency and cross-regional adoption across EMEA markets. • Achieved an average 15% open rate, outperforming IBM benchmarks and increasing engagement from target accounts. • Reported marketing performance and insights directly to senior IBM stakeholders, presenting recommendations, funn…
- Job: easyCar.com — Marketing Content Specialist · 2013 – 2014 · 1y — • Managed a structured editorial calendar aligned with marketing campaigns, seasonal trends, and vehicle launches to ensure timely and consistent content delivery. • Created blog content that educated users on vehicle rentals, leasing options, insurance packages, and emerging industry trends, helping to position the brand as a knowledgeable market player. • Applied SEO best practices by optimizing on-page elements such as title tags, headers, and meta descriptions to improve content discoverability. • Developed multi-format marketing materials, including email campaigns, social media posts, infographics, and short videos, to support brand awareness and promotional activity. • Collaborated w…
- Job: Finastra — Senior Global Campaign Lead · 2023-07 – 2026-06 · 2y 11mo — • Led the strategy and execution of over 35 global campaigns for Finastra’s Lending solutions, aligning with regional sales goals and driving high-quality marketing qualified leads (MQLs) to support pipeline growth. • Designed and managed campaign execution globally across paid media, email, webinars, and digital channels, overseeing timelines, $250K+ marketing budgets, and agency resources to ensure on-time delivery, minimal overspend, and above-benchmark click-through rates. • Owned target revenue and pipeline performance for core lending campaigns, using dashboards and analytics tools to track MQLs, lead velocity, and influence on revenue. • Partnered with sales, regional, and field m…
- Job: Kinaxis — GTM Supply Chain Lead · 2026-06 – present · 2 mo — Supply chain transformation advisor helping global organisations improve planning, inventory, manufacturing, and end-to-end supply chain performance. Partner with executive leaders to solve complex business challenges, drive digital transformation, and deliver measurable outcomes through AI-driven decision-making, operational excellence, and industry best practices.
- Job: SCM World, A Gartner Community — Marketing Specialist · 2012 – 2013 · 1y — • Supported content strategy across social media, email campaigns, and live events for brands focused on supply chain innovation and thought leadership. • Collaborated with leadership teams to analyze media and consumer behavior trends, influencing PR messaging and digital communications strategies. • Created and maintained editorial calendars to coordinate publishing across digital channels, ensuring consistent messaging aligned with strategic research themes. • Assisted in organizing executive roundtables and virtual events, liaising with senior supply chain leaders from global companies.
- Job: E.ON — Researcher & Video Producer via GUTSY · 2016 – 2019 · 3y — via Gutsy Agency as That Thing ltd • Managed end-to-end production of internal video content, including product knowledge sessions, employee engagement pieces, and executive roundtables, ensuring timely delivery and alignment with business goals. • Conducted user research and facilitated customer focus groups to shape narrative direction for video case studies and internal communication campaigns. • Delivered actionable, research-driven insights that enhanced storytelling relevance for technology-forward and investment-conscious internal stakeholders. • Coordinated workflows across multiple stakeholders, ensuring internal expectations, legal compliance, and creative execution were consiste…
- Job: BAMM — Customer Insights & Editor · 2014 – 2019 · 5y — Via That Thing Productions • Delivered customer insight reports through a combination of qualitative research, interview analysis, and brand narrative development to support strategic decisions. • Edited and produced multimedia content including internal communication videos, client reports, and campaign materials aligned with user behavior and cultural insights. • Translated research findings into accessible visual stories and written summaries used by global brand teams to inform marketing and production direction. • Worked cross-functionally with strategists and video producers to script, subtitle, and localize content for internal and external channels. •Contributed to the editorial vo…
- Job: IBM — Sales Enablement Manager · 2019-07 – 2021-07 · 2y — • Acted as the point of contact for Data & AI within IBM’s Digital Sales & Commercial team, co-developing multi-touch email and content strategies with the program director to support self-service campaigns across IBM and business partners. • Led digital marketing enablement sessions for IBM sellers, briefing on campaign goals, targeting strategy, and how to apply digital marketing tactics effectively. • Delivered technical onboarding and enablement on SalesLoft, training regional sales managers and content teams on campaign execution and analytics usage. • Designed campaign logic maps and authored personalised, client-centric messaging aligned to key sales motions. Used performance data…
- School: Goldsmiths, University of London — Master of Arts - MA, Communication and Media Studies
- School: Université d'Artois — Master's degree, Project Management
- School: Academia de Studii Economice din București — Bachelor's degree, Marketing/Marketing Management, General
Skills
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