Nikhil(Nik) Manchanda
GTM Leader-All Things Advertising|Ad-Tech|Saas|INSEAD|MICA|X-Paytm
• Business Leader with decade plus experience in Ad Tech Monetization, Business Development, digital ad sales, Account management, stakeholder management, campaign management, Agency alliances and Partnerships. •.
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Presently employed with Branch Metrics building their OEM Monetization as Global Lead | Demand Generation, Account Management & Revenue Partnerships Digital Video) •. Worked with Patym AdTech Platform as AGM – Ad-Tech Monetization and Account Management • Worked with Zee Entertainment Enterprise Limited as Manager – Ad Monetization(Linear TV & Digital Video) • Worked with Radio 3 FM as Account Manager- Marketing & Advertising Solutions • Worked with Info Edge India com) as Asst. Manager - Online/Digital Solutions • Worked with Make a Difference as City Fellow-Marketing/Sales and Social Media • Google Certified Adword Professional-Search and Display Adwords • Facebook Certified Ad Professional • Comprehensive exposure in formulating strategy through market research, data analysis & fine- tuning strategies to ensure wider market reach & penetration of unexplored market segments/leads. • A pro-active diligent contributor, with an expertise in analyzing market trends and studying competition strategies, exhibiting sound exposure in Area Mapping, Building New Clients, Consultative Advertising Sales, Revenue generation, Strategic Relations, Business Enhancement and Market Coverage. • Proficient in consultative brand solution planning with experience in executing multimedia solutions (TV, Radio, On ground, media net, Digital, Social Media) across multifarious Industry verticals.
GTM Index
- THE MARVEL OF EVERYTHINGJOB
- EVP - Strategy and GTM8M
EVP - Strategy and GTM
The Marvel Of Everything
- UNISCALE TECHJOB
- APAC/MEA Lead : Head of Bu…8M
APAC/MEA Lead : Head of Business Strategy and Demand
Uniscale Tech
- BRANCHJOB
- Head of Global Sales & Dem…4Y
Head of Global Sales & Demand Partnerships
Branch
• P&L Management : Successful and proud owner of book of business driving Ad dollars worth $25Mn ARR year on year overseeing the profitability metrics and mitigating losses. • Account Management : Leading a team of Account Managers responsible to consistently upscale the Ad revenue for full funnel ad campaigns via up-selling and cross-selling practices for over 100+ Advertisers. Continuously analysing the ad performance data to build data-driven retention strategies for account expansion & revenue growth. • Go-To Market Initiatives : Ideated, built & implemented GTM levers and expansion approaches, for monetising international markets in SEA, EU and LATAM regions from scratch, clocking Ad…
- PAYTMJOB
- Asst. General Mgr2Y 3M
Asst. General Manager | AdTech : Demand Generation & Account Management
Paytm
# Sales Strategy and GTM Leader : Core Member of the Launch Team - Created Go-To Market frameworks and strategy for launching Paytm AdTech Platform while working very closely with Product and Tech Team. # Built Advertising strategy from ground-up and generated Advertising demand at an ARR of $6 Mn year on year with over 95% retention of active Advertiser base. # Agency and Client outreach programs: Organised & led Roadshows, initiated and executed Joint Business Plans and created Training Modules for partner agencies on new products and solutions. # Team Management and Demand Generation : Lead a team of 4 Sales/Account Managers driving 30% of PAN India weighted monthly Ad revenues. # Da…
- ZEE ENTERTAINMENT ENTERPRISEJOB
- Senior Mgr - Business Grow…3Y
Senior Manager - Business Growth and Monetization
Zee Entertainment Enterprise Ltd.
- RADIO MIRCHIJOB
- Account Management1Y 5M
Account Management
Radio Mirchi
- NAUKRI.COMJOB
- Digital and Saas Solutions1Y 8M
Digital and Saas Solutions
Naukri.com
- MAKE A DIFFERENCEJOB
- Mktg and Events-City Lead11M
Marketing and Events-City Lead
Make A Difference
- Corporate Relations Specia…8M
Corporate Relations Specialist
Make A Difference
- TROPICAL RAINFOREST INFOMEDIA PRIVATE LIMITEDJOB
- Mktg Trainee1M
Marketing Trainee
TROPICAL RAINFOREST INFOMEDIA PRIVATE LIMITED
- BHARAT ELECTRONICSJOB
- Industrial Trainee1M
Industrial Trainee
Bharat Electronics
Study of Car Acquisition Radar used for Defense management purposes
- Job: Make A Difference — Corporate Relations Specialist · 2011-08 – 2012-04
- Job: Radio Mirchi — Account Management · 2015-02 – 2016-07
- Job: Zee Entertainment Enterprise Ltd. — Senior Manager - Business Growth and Monetization · 2016-07 – 2019-07
- Job: The Marvel Of Everything — EVP - Strategy and GTM · 2025-12 – present
- Job: Paytm — Asst. General Manager | AdTech : Demand Generation & Account Management · 2019-08 – 2021-11 — # Sales Strategy and GTM Leader : Core Member of the Launch Team - Created Go-To Market frameworks and strategy for launching Paytm AdTech Platform while working very closely with Product and Tech Team. # Built Advertising strategy from ground-up and generated Advertising demand at an ARR of $6 Mn year on year with over 95% retention of active Advertiser base. # Agency and Client outreach programs: Organised & led Roadshows, initiated and executed Joint Business Plans and created Training Modules for partner agencies on new products and solutions. # Team Management and Demand Generation : Lead a team of 4 Sales/Account Managers driving 30% of PAN India weighted monthly Ad revenues. # Da…
- Job: Uniscale Tech — APAC/MEA Lead : Head of Business Strategy and Demand · 2025-12 – present
- Job: TROPICAL RAINFOREST INFOMEDIA PRIVATE LIMITED — Marketing Trainee · 2012-07 – 2012-08
- Job: Naukri.com — Digital and Saas Solutions · 2013-06 – 2015-02
- Job: Make A Difference — Marketing and Events-City Lead · 2012-05 – 2013-04
- Job: Bharat Electronics — Industrial Trainee · 2010-06 – 2010-07 — Study of Car Acquisition Radar used for Defense management purposes
- Job: Branch — Head of Global Sales & Demand Partnerships · 2021-11 – 2025-11 — • P&L Management : Successful and proud owner of book of business driving Ad dollars worth $25Mn ARR year on year overseeing the profitability metrics and mitigating losses. • Account Management : Leading a team of Account Managers responsible to consistently upscale the Ad revenue for full funnel ad campaigns via up-selling and cross-selling practices for over 100+ Advertisers. Continuously analysing the ad performance data to build data-driven retention strategies for account expansion & revenue growth. • Go-To Market Initiatives : Ideated, built & implemented GTM levers and expansion approaches, for monetising international markets in SEA, EU and LATAM regions from scratch, clocking Ad…
- School: INSEAD — Leadership Communication with Impact, Leadership and Communication
- School: MICA — PGDC, Digital Marketing and Communication
- School: Centre for Development of Advanced Computing — Master of Business Administration (MBA), Marketing
- School: GITM Gurgaon — Bachelor of Technology (B.Tech.), Electronics and Communications Engineering
Skills
Playbooks
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