Henrik Roth

Fractional CMO, GTM & Growth Advisor for SaaS & tech | 0 → 1 Builder | 3x Founder

Frankfurt, Hesse, Germany17.3k followers

henrikroth.de

ex-HappySupport

ex-neuroflash GmbH

I've built three SaaS/e-com startups from zero. Now I bring that go-to-market playbook, strategic and hands-on as an operator, to other B2B SaaS and tech companies as a fractional GTM
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What I've built from scratch:→ BeWooden (DTC e-commerce): co-founded and grew to 150,000 customers across Europe and 7-figure revenue. Exited my → neuroflash (Martech, AI marketing content, SMB to mid-market): co-founded and scaled to 5M ARR, 2M users, #1 AI software (OMR 2024), 1,000+ affiliate partners. Built on SEO before "AI writing" was a category, then pushed PLG upmarket into a multi-channel outbound sales → HappySupport (AI support & documentation for SaaS): brand-new name, crowded market, zero ad budget. First inbound demos came from Claude, not Google, off a content system I built for LLM visibility. Multi-channel outbound and founder-led social selling landed a mid five-figure ARR pipeline in 5 My sweet spot:- B2B SaaS/tech, SMB to mid-market, large TAM- Markets: DACH and Europe- ACV €500 to €50k- Product Led growth / product led sales- Where broad digital marketing, RevOps, or multi-channel outbound is the right leverI usually come in when you're:- Post-PMF with an in-house team, ready to scale faster (new channels, new motions)- Pre-PMF, funded, but no GTM lead in the founding team- A GTM/marketing team moving to AI-native operations- Ready to conquer the DACH/EU marketSend me a DM with what you're building and I'll put together a free go-to-market audit for you.

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GTM Index

HENRIKROTH.DEJOB
1. Fractional CMO
  1M
PHARMAZIE.COMJOB
1. Strategic Advisor
  6M
HAPPYSUPPORTJOB
1. Co-Founder / CMO
  4M
NEUROFLASHJOB
1. Co-CEO & Co-Founder
  2Y
2. CMO & Co-Founder
  3Y 4M
3. Advisor
  2M
HOCHSCHULE FRESENIUSJOB
1. Lecturer (Dozent) in Entre…
  4M
BEWOODENJOB
1. Co-Founder / CMO (Exit)
  6Y 1M
SIMON-KUCHER & PARTNERSJOB
1. Associate Consultant
  2M
FLIXBUSJOB
1. Mktg and BD Intern
  2M
PUBLICISJOB
1. Online BD Intern
  0M

Job: henrikroth.de — Fractional CMO / GTM Lead / GTM Advisor, Operator & AI Implementor · 2026-07 – present
Job: pharmazie.com — Strategic Advisor · 2026-02 – present — Digital Lead engine system for niche B2B SaaS within Pharma AI-First content system to win AI visibility (SEO, GEO) Advising on Sales and AI first operations (CRM implementation, automations, ...)
Job: HappySupport — Co-Founder / CMO · 2026-03 – 2026-07 — HappySupport is the Help Center that updates itself. Use our innovative Screen Recorder to produce product guides in minutes, which stay current with your software releases. I was responsable for GTM. Took it from zero. no brand, no reach, no domain authority, to first paying customers and a real pipeline in a brutally competitive category with global incumbents 100x our size. Achievements: - 0 → 5-figure ARR pipeline - Built an AI-first content system (250 articles, video podcast and recycling engine) to gain first visibility in GEO (Generative Engine Optimization) and validated it as an acquisition channel. engineered content so a brand-new domain got cited inside AI answers within days…
Job: neuroflash GmbH — Co-CEO & Co-Founder · 2024-01 – 2026-01 — Built and scaled the go-to-market strategy from 0 to >3.5 million € ARR (PLG + Product-Led Sales + Enterprise Motion) Scaled traffic to >500,000 visits/month through SEO, performance marketing, and affiliate marketing Launched a product-led sales initiative, increasing average revenue per account (ARPA) from ~€50 to ~€600 Oversaw performance marketing with a >7-figure ad spend (Meta, Google, LinkedIn) Built an international, remote-first team (30+ employees) with a strong AI-first work culture Positioned neuroflash as Germany’s No. 1 software (OMR 2024) in the AI content sector Set up sales and marketing automation using HubSpot, Clay, Lemlist, and others for outbound and inbound funn…
Job: neuroflash GmbH — CMO & Co-Founder · 2020-09 – 2024-01 — neuroflash GmbH is a Hamburg-based start-up that automates the creation of content for all communication areas of a company and makes it more effective. Our young organisation works at the interface of NLP, Machine Learning and Data Sciences. We develop solutions in the field of Generative AI, one of the growth markets of the future. We have experienced very strong growth in recent months and will soon be expanding in Europe. We are looking to strengthen our team with motivated individuals who want to scale with our 20-person team and join us in our international expansion.
Job: neuroflash GmbH — Advisor · 2020-07 – 2020-09
Job: Hochschule Fresenius — Lecturer (Dozent) in Entrepreneurship · 2020-09 – 2021-01
Job: BeWooden — Co-Founder / CMO (Exit) · 2014-05 – 2020-06 — Co-founded BeWooden in 2014 with three of my co-founders and turned a "fun" idea into a company with 25 employees, over 150.000 customers worldwide and a 7-digit turnover. My main operative responsibilities were: - build a European sales and distribution network - grow our e-com turnover through all sorts of online marketing channels - lead our marketing & sales team
Job: Simon-Kucher & Partners — Associate Consultant · 2015-03 – 2015-05
Job: Flixbus — Marketing and Business Development Intern · 2014-03 – 2014-05
Job: Publicis — Online Business Development Intern · 2010-08 – 2010-08
School: University of Amsterdam — Msc. Entrepreneurship (joint degree UvA & VU)
School: Johann Wolfgang Goethe-Universität Frankfurt am Main — Bachelor of Applied Science (B.A.Sc.), Wirtschaftswissenschaften
School: Universidad Autónoma de Madrid — Administración y Dirección de Empresas, Business Administration
School: CEGEP - John Abbott College — One Year abroad
School: Fernakademie ILS — Multimediadesigner, Entrepreneurship/Entrepreneurial Studies

Skills

GPTGrowth MarketingE-commerceOnline AdvertisingMarketing StrategySocial EntrepreneurshipSocial NetworkingNew Business DevelopmentMarketing CommunicationsUnternehmertumOnlinewerbungArtificial Intelligence (AI)Search Engine Optimization (SEO)Start-upsEntrepreneurshipBusiness StrategyStrategySocial Media MarketingGermanBusiness Development

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Henrik Roth

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