Deeksha Hegde

GTM @ HealthEx | Building AI-powered GTM infrastructure | HealthTech | Penn Engineering

HealthExex-PBG Healthcare Consultingex-Association for Computing Machinery, NITK

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I approach marketing the way I was taught to approach complex systems in engineering: break it down to the smallest fundamental truths before building on top of them. In healthcare, those truths start with the psychology and incentives of the stakeholders involved.

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Payers, providers, health systems, and patients each optimize for something This first principles thinking shaped how I've built positioning around what each stakeholder is trying to avoid as much as what they want, ICP frameworks that unlocked new segments, and GTM programs that converted consistently because they were designed with buyer psychology in the center. It's also what led me to build AI workflows that became core GTM infrastructure and scaled commercial output for lean I bring hands-on product experience with clinical fluency: I've designed a remote monitoring device for heart failure patients, run primary research with physicians and patients, and built a market intelligence software tool for health Learn more about my previous work at comI write occasionally: com/@deekshahegde/postsI build open source: com/dhegde11All views and opinions are my own and do not represent my employer.