Deeksha Hegde

GTM @ HealthEx | Building AI-powered GTM infrastructure | HealthTech | Penn Engineering

Austin1.5k followers

HealthEx

ex-Syneos Health

ex-PBG Healthcare Consulting

I approach marketing the way I was taught to approach complex systems in engineering: break it down to the smallest fundamental truths before building on top of them. In healthcare, those truths start with the psychology and incentives of the stakeholders involved.
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Payers, providers, health systems, and patients each optimize for something This first principles thinking shaped how I've built positioning around what each stakeholder is trying to avoid as much as what they want, ICP frameworks that unlocked new segments, and GTM programs that converted consistently because they were designed with buyer psychology in the center. It's also what led me to build AI workflows that became core GTM infrastructure and scaled commercial output for lean I bring hands-on product experience with clinical fluency: I've designed a remote monitoring device for heart failure patients, run primary research with physicians and patients, and built a market intelligence software tool for health Learn more about my previous work at comI write occasionally: com/@deekshahegde/postsI build open source: com/dhegde11All views and opinions are my own and do not represent my employer.

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GTM Index

HEALTHEXJOB
1. GTM Mgr
  3M
SYNEOS HEALTHJOB
1. Mgr, GTM Strategy
  1M
2. Senior Analyst, GTM Strategy
  2Y 11M
PBG HEALTHCARE CONSULTINGJOB
1. Project Dir
  4M
2. Project Mgr
  4M
3. Consultant
  11M
THE WISTAR INSTITUTEJOB
1. Commercialization Consultant
  4M
PENN MEDICINE, UNIVERSITY OF PENNSYLVANIA HEALTH SYSTEMJOB
1. Design Eng
  4M
ALEXION PHARMACEUTICALS,JOB
1. New Capabilities Developme…
  2M
UNIVERSITY OF PENNSYLVANIA PERELMAN SCHOOL OF MEDICINEJOB
1. Research Assistant
  3M
ASSOCIATION FOR COMPUTING MACHINERY, NITKJOB
1. Executive Member
  2Y 9M

Job: HealthEx — GTM Manager · 2026-07 – present · 1 mo — General Catalyst-backed Series A, employee #18, first marketing hire We're building the infrastructure layer for consumer-driven healthcare. HealthEx unifies medical history into a single, secure longitudinal record that a patient can access, own, and control. Patient-directed data unlocks value for consumer AI, digital health, health systems, payers, and life sciences. Notable early customers include Anthropic, Microsoft, Salesforce, and Whoop. I design AI-powered GTM systems that let a lean team scale, and own marketing strategy and execution across product marketing, ABM, conferences, thought leadership, and socials.
Job: Syneos Health — Manager, GTM Strategy · 2026-06 – 2026-07 · 1 mo — Global healthcare organization supporting commercial launch and product lifecycle management of innovative drug and biologic assets. Built my own cross-functional path: started in Consulting & Project Delivery, pivoted into Sales, finally moved into GTM Strategy. Role focused on GTM engine development, positioning, pipeline generation, and AI-enabled sales infrastructure. Customers are C-suite executives, deals are 8 figure. As Manager, I led positioning and GTM strategy for a new product launch, including portfolio fit and cross-functional alignment across business units. The product carries an $X M annual revenue target and is positioned as a pipeline driver and on-ramp for flagship $XX…
Job: Syneos Health — Senior Analyst, Go-to-Market Strategy · 2023-07 – 2026-06 · 2y 11mo — Segmentation and Positioning - Owned segmentation and ICP prioritization that unlocked three under-penetrated customer segments, mapping capabilities to market opportunities and securing stakeholder buy-in for tailored growth strategy. Generated $12M in revenue and $50M in pipeline. - Influenced budget reallocations shifting 40% of spend to top channels. - Built a forecasting model/dashboard projecting prospecting, pipeline, and award activity to hit revenue targets; presented quarterly to leadership. Marketing - Led integrated GTM programs at major industry conferences, directing a matrixed 5-person team on strategic targeting and tailored outreach. Generated 3x more qualified leads YoY,…
Job: PBG Healthcare Consulting — Project Director · 2023-01 – 2023-05 · 4 mo — Penn Biotech Group is a graduate organization affiliated with The Wharton School, with a 20+ year track record of life science consulting for clients spanning from start-ups to Fortune 500 companies. - Led 2 teams of 15+ graduate students on client engagements involving strategic partnerships, indication assessment and patient journeys for early-stage biotech companies. - Directly supervised 2 Project Managers.
Job: PBG Healthcare Consulting — Project Manager · 2022-09 – 2023-01 · 4 mo — - Led a team of 10 graduate students to promote diversity and patient voice integration in client’s 200+ oncology clinical trials. Client is a Fortune 100 biopharma with revenue >$50B/yr. - Identified clinical trial protocols that are burdensome to patients via 20+ interviews with trial investigators, nurses and patient advocacy groups. Grouped such protocols into 4 categories and recommended 8 mitigation strategies to the client. - Scoped the engagement, liaised between client and team, and provided 1-1 feedback to team members.
Job: PBG Healthcare Consulting — Consultant · 2021-09 – 2022-08 · 11 mo — Member in a team of 7 on two 12-week engagements. Awarded Best Team Member Spring 2022. - Evaluated therapeutic modalities for potential client entry into a disease market based on primary and secondary research. Mapped internal assets to promising modalities and identified potential external collaborators. Client is a multi-national biopharma company with annual revenue >$9B. - Delivered product positioning strategies to a clinical stage medical device company based on landscape analysis of 25 direct and adjacent competitors and 10 KOL interviews. Insights directly influenced client’s clinical trial design.
Job: The Wistar Institute — Commercialization Consultant · 2023-01 – 2023-05 · 4 mo — As part of my master's program at Penn, I worked with The Wistar Institute's Office of Business Development to translate novel HIV biomarker IP into a commercial product strategy, culminating in an investor pitch delivered to a panel of four biotech investors. - Discovered who this IP is valuable for: pharma R&D teams and clinical trial networks; defined product positioning around trial acceleration. - Designed a phased product strategy: Phase 1, a laboratory immunoassay targeting this segment, deployable without FDA clearance; Phase 2, a specialty care monitoring platform contingent on curative therapy adoption. - Developed a capital equipment + consumables pricing model, regulatory seque…
Job: Penn Medicine, University of Pennsylvania Health System — Design Engineer · 2022-08 – 2022-12 · 4 mo — As part of my master’s program at Penn, I collaborated with a cross-functional team (bioengineers, researcher, UX designer) sponsored by Dr. Cameron Baston, Associate Professor of Pulmonary Medicine, to design and commercialize a remote patient monitoring device targeting heart failure-related pulmonary edema, a condition with a 28% readmission rate costing $33B annually. - Designed and prototyped Ultra@Home: a home-use portable lung ultrasound probe paired with a positioning vest to standardize measurement and a digital app for care coordination; documented development in a design history file. - Built high-fidelity application flows in Figma (onboarding, scan guidance, care coordination)…
Job: Alexion Pharmaceuticals, Inc. — New Capabilities Development Intern · 2022-06 – 2022-08 · 2 mo — Alexion is the Rare Disease Unit of AstraZeneca. - Conducted proof-of-concept evaluation of Next-Generation Manufacturing (NGM) technology including perfusion cell culture and intensified fed batch reactor for monoclonal antibody production. Achieved 100% increase in productivity compared to the standard process by modifying nutrient feeding strategy into bioreactors. - Achieved 400% increase in productivity using technology transferred from AstraZeneca to Alexion combined with NGM. - Developed an interactive, self-learning tool to host comprehensive information on the NGM lab space and equipment.
Job: University of Pennsylvania Perelman School of Medicine — Research Assistant · 2021-09 – 2021-12 · 3 mo — Advisor: Dr. Cesar de la Fuente - The goal is to develop rapid, point-of-care diagnostic device for 3 highly virulent and antibiotic resistant bacterial pathogens. - To this end, characterized and optimized 6 media, 9 biomarkers and electrode conditions for pathogen detection.
Job: Association for Computing Machinery, NITK — Executive Member · 2018-08 – 2021-05 · 2y 9mo — - Initiated 'Divergence', a podcast series by ACM-W NITK spotlighting women who successfully switched career fields to provide insights and serve as a source of inspiration. Has 700+ subscribers. - Speaker for 'Perspectives', an ACM-W NITK webinar to promote engineering careers among female high school students. - Teaching Volunteer for 'Shiksha', a Computer Literacy Program for 60+ underserved high school students. - Mentored a sophomore through an introductory bioinformatics project.
School: University of Pennsylvania — Master of Science - MS, Bioengineering and Biomedical Engineering
School: National Institute of Technology Karnataka — Bachelor of Technology, Chemical Engineering

Skills

GTM EngineeringGo-to-Market StrategyProduct MarketingMarketing StrategySales EnablementBusiness Case DevelopmentMarket SegmentationBusiness PlanningKey Opinion LeadersPresentationsPrimary MarketQuantitative AnalyticsClient PresentationClient LiaisonClient-focusedCustomer Segmentation StrategyPositioning (Marketing)Artificial Intelligence (AI)Microsoft OfficeProject Management

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Deeksha Hegde

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