Derek Van de Streek
GTM Engineer @ Voxel51 | Revenue Operations • Marketing Operations • Sales Operations • Developer Relations
GTM Engineer specializing in AI-powered go-to-market systems, CRM architecture, agentic workflows, and revenue operations automation.
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I build scalable operational infrastructure across Marketing, Sales, and Developer Relations, partnering with executive leadership to solve complex business problems through automation. I view every internal team as my customer. My role is to identify operational bottlenecks, eliminate repetitive work, and build systems that allow people to focus on the work that creates the most value. Whether that's CRM architecture, AI agents, custom software, or workflow automation, my goal is the same: transform operational complexity into scalable systems. Outside of work, I enjoy music, travel, athletics, philosophy, and exploring new technology. I believe the best ideas often come from stepping outside your comfort zone, staying curious, and learning across disciplines.
GTM Index
- VOXEL51JOB
- GTM Eng4M
GTM Engineer
Voxel51
At Voxel51, I design and build go-to-market systems that power execution across Marketing, Sales, and Developer Relations. I partner cross-functionally to eliminate operational bottlenecks through AI, automation, software engineering, and agentic workflows. Core competencies: • GTM Engineering • Revenue Operations • Marketing Operations • Sales Operations • Developer Relations • Technical Event Operations • Web Development • AI Automation Key areas of ownership: • Lead scoring, lifecycle automation, lead routing, and CRM architecture • AI-powered operational workflows using HubSpot, APIs, and custom services • Public website development using GitHub, Sanity, and Vercel • Internal operatio…
- Mktg Operations Specialist9M
Marketing Operations Specialist
Voxel51
- WIREMOCKJOB
- Mktg and Sales Operations…9M
Marketing and Sales Operations Lead
WireMock
• Developed and implemented automated workflows in HubSpot for data enrichment, lead nurturing, and accurate sales call tracking, improving overall data quality and sales effectiveness. • Developed and implemented a lead scoring system based on demographic and behavioral data from Segment, enhancing lead prioritization and increasing sales conversion rates. • Streamlined lead management processes and ensured accurate territory-based lead distribution, enhancing team efficiency and performance.
- BAY ALARM COMPANYJOB
- Mktg Operations Mgr2Y 2M
Marketing Operations Manager
Bay Alarm Company
• Optimized MarTech infrastructure centered around HubSpot and Bay Alarm’s legacy database to ensure data is clean, routing is correct, and sales handoff is smooth. Created robust VBA, PowerQuery, Apps Script automations to optimize infrastructure and interconnect systems. • Partnered with sales, sales operations, and IT leadership to develop Looker/Data Studio dashboards providing insight into efficacy and ability of the marketing department to generate ROI. These dashboards combined several different data sources to examine and optimize brand awareness, interest, and lead conversion metrics across various digital advertising channels. • Managed the technical aspect of a new website laun…
- SYNEOS HEALTHJOB
- Digital Mktg Analyst3M
Digital Marketing Analyst
Syneos Health
• Analyzed, reported, and interpreted performance of digital advertising and content marketing programs. Took these findings and converted them into actionable recommendations for campaign design • Built, maintained, and improved performance dashboards. Advised clients on relevant best practices and how to improve their digital marketing efforts.
- IBMJOB
- Digital Strategist1Y 11M
Digital Strategist
IBM
I live and breathe digital marketing. My role as a Digital Strategist explores the development, implementation, tracking, and optimization of digital marketing campaigns across all digital channels. My role requires a strong grasp of current marketing tools, strategies, and an ability to lead integrated digital marketing campaigns from concept to execution. This role is based in Emeryville, CA Responsibilities include: • Planning and executing all digital marketing, including SEO/SEM, display advertising, display remarketing and paid media to increase top of funnel lead creation. • Collaborating with internal teams to create landing pages and optimize the user experience across the entir…
- UC SAN DIEGOSCHOOL
- Bachelor of Science (B.S.)…5Y 11M
Bachelor of Science (B.S.), Electrical and Computer Engineering
UC San Diego
- GENERAL ATOMICS AERONAUTICAL SYSTEMSJOB
- Design Assurance Intern3M
Design Assurance Intern
General Atomics Aeronautical Systems
The Business/Design Assurance group objectives are to align General Aeronautical Systems (GA-AS) automated and non-automated business processes to its business strategy in order to achieve targeted results, leading to effective overall performance through improvements of specific work activities whether within a specific department, between Aeronautical Systems (AS) organizations, or across the enterprise. Also to define, innovate, manage, and optimize increasingly collaborative and technology-aided end-to-end GA-AS processes to create value, drive business results, and enable GA-AS to meet its business objectives with more agility.
- ALDO GROUPJOB
- Sales Associate3M
Sales Associate
ALDO Group
- UC SAN DIEGO AIDS RESEARCH INSTITUTEJOB
- Web Application Mgr2M
Web Application Manager
UC San Diego AIDS Research Institute
- BOOMTRAINJOB
- Sales Development Represen…3M
Sales Development Representative Intern
Boomtrain
- UC SAN DIEGOJOB
- Research Assistant11M
Research Assistant
UC San Diego
- Worked with capabilities for non-invasive measurement equipment for neural signals that support many critical biomedical applications. - Assisted in the development of foldable, stretchable electrode arrays that non-invasively measure neural signals. - 3D Printing - HFSS Electronic Design Automation Software - Operating electrical engineering equipment and PSoC's - IFA Design
- JOHN C. KIMBALL HIGH SCHOOLSCHOOL
- John C. Kimball High School4Y 11M
John C. Kimball High School
John C. Kimball High School
- Job: ALDO Group — Sales Associate · 2017-04 – 2017-07 · 3 mo
- Job: WireMock — Marketing and Sales Operations Lead · 2024-06 – 2025-03 · 9 mo — • Developed and implemented automated workflows in HubSpot for data enrichment, lead nurturing, and accurate sales call tracking, improving overall data quality and sales effectiveness. • Developed and implemented a lead scoring system based on demographic and behavioral data from Segment, enhancing lead prioritization and increasing sales conversion rates. • Streamlined lead management processes and ensured accurate territory-based lead distribution, enhancing team efficiency and performance.
- Job: Boomtrain — Sales Development Representative Intern · 2016-06 – 2016-09 · 3 mo
- Job: UC San Diego AIDS Research Institute — Web Application Manager · 2016-09 – 2016-11 · 2 mo
- Job: Syneos Health — Digital Marketing Analyst · 2021-06 – 2021-09 · 3 mo — • Analyzed, reported, and interpreted performance of digital advertising and content marketing programs. Took these findings and converted them into actionable recommendations for campaign design • Built, maintained, and improved performance dashboards. Advised clients on relevant best practices and how to improve their digital marketing efforts.
- Job: UC San Diego — Research Assistant · 2015-06 – 2016-05 · 11 mo — - Worked with capabilities for non-invasive measurement equipment for neural signals that support many critical biomedical applications. - Assisted in the development of foldable, stretchable electrode arrays that non-invasively measure neural signals. - 3D Printing - HFSS Electronic Design Automation Software - Operating electrical engineering equipment and PSoC's - IFA Design
- Job: Bay Alarm Company — Marketing Operations Manager · 2021-09 – 2023-11 · 2y 2mo — • Optimized MarTech infrastructure centered around HubSpot and Bay Alarm’s legacy database to ensure data is clean, routing is correct, and sales handoff is smooth. Created robust VBA, PowerQuery, Apps Script automations to optimize infrastructure and interconnect systems. • Partnered with sales, sales operations, and IT leadership to develop Looker/Data Studio dashboards providing insight into efficacy and ability of the marketing department to generate ROI. These dashboards combined several different data sources to examine and optimize brand awareness, interest, and lead conversion metrics across various digital advertising channels. • Managed the technical aspect of a new website laun…
- Job: General Atomics Aeronautical Systems — Design Assurance Intern · 2017-06 – 2017-09 · 3 mo — The Business/Design Assurance group objectives are to align General Aeronautical Systems (GA-AS) automated and non-automated business processes to its business strategy in order to achieve targeted results, leading to effective overall performance through improvements of specific work activities whether within a specific department, between Aeronautical Systems (AS) organizations, or across the enterprise. Also to define, innovate, manage, and optimize increasingly collaborative and technology-aided end-to-end GA-AS processes to create value, drive business results, and enable GA-AS to meet its business objectives with more agility.
- Job: Voxel51 — Marketing Operations Specialist · 2025-09 – 2026-06 · 9 mo
- Job: IBM — Digital Strategist · 2018-09 – 2020-08 · 1y 11mo — I live and breathe digital marketing. My role as a Digital Strategist explores the development, implementation, tracking, and optimization of digital marketing campaigns across all digital channels. My role requires a strong grasp of current marketing tools, strategies, and an ability to lead integrated digital marketing campaigns from concept to execution. This role is based in Emeryville, CA Responsibilities include: • Planning and executing all digital marketing, including SEO/SEM, display advertising, display remarketing and paid media to increase top of funnel lead creation. • Collaborating with internal teams to create landing pages and optimize the user experience across the entir…
- Job: Voxel51 — GTM Engineer · 2026-06 – present · 2 mo — At Voxel51, I design and build go-to-market systems that power execution across Marketing, Sales, and Developer Relations. I partner cross-functionally to eliminate operational bottlenecks through AI, automation, software engineering, and agentic workflows. Core competencies: • GTM Engineering • Revenue Operations • Marketing Operations • Sales Operations • Developer Relations • Technical Event Operations • Web Development • AI Automation Key areas of ownership: • Lead scoring, lifecycle automation, lead routing, and CRM architecture • AI-powered operational workflows using HubSpot, APIs, and custom services • Public website development using GitHub, Sanity, and Vercel • Internal operatio…
- School: UC San Diego — Bachelor of Science (B.S.), Electrical and Computer Engineering · 2013 – 2018
- School: John C. Kimball High School · 2009 – 2013
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