Hariprasad Sivakumar

GTM Engineer · I build outbound systems for B2B SaaS that turn signals into booked meetings | Cold Email Infrastructure · RevOps · Signal-Based Outbound | Clay · n8n · HubSpot · Smartlead

Bengaluru1.9k followers

Runway

ex-TaskDrive

ex-Scienaptic AI

Most outbound teams think they have a people problem. They hire more SDRs, buy more tools, and still miss
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The real issue sits underneath the motion: stale data, disconnected workflows, and sequences that treat every lead the I build the systems that fix I'm a GTM Engineer. My job is to move a lead from first signal to booked meeting with as little manual work as possible. In practice that looks like: - Clay enrichment waterfalls that score accounts against ICP and run research at scale - n8n automations that handle routing, handoffs, and triggers without hitting the ceiling of simpler tools - Cold email infrastructure across Smartlead and Instantly, with deliverability managed end to end - Clean, structured CRM data in HubSpot that the sales team can actually act onAnd yes, Claude Code is my building companion. It is how I turn "someone should automate this" into a working internal tool by end of day, and how I stop manual busywork from piling Before GTM engineering, I spent close to a decade running research and data operations teams across fintech, staffing, and SaaS. I hired and trained researchers, built quality processes from scratch, and ran large lead generation programs. That is why I don't build workflows in a vacuum. I know the people using them and the number they are trying to The result is usually the same: cleaner CRMs, sharper targeting, and a pipeline that doesn't depend on ten SDRs doing by hand what a well-built system does in If you're building or fixing an outbound motion, I'm happy to talk shop. Portfolio: com

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GTM Index

RUNWAYJOB
1. GTM Eng (RevOps)
  11M
TASKDRIVEJOB
1. Lead Research Mgr
  2Y
2. Senior Lead Expert
  9M
SCIENAPTIC AIJOB
1. LGS
  9M
CONFIDENTIALJOB
1. Data Intelligence Mgr
  9M
INSTAWORKJOB
1. Research Mgr
  2Y 3M
TRACXNJOB
1. Data Operations Mgr
  2Y 2M
2. Research Executive
  1Y 1M
ANNA UNIVERSITYSCHOOL
1. Bachelor of Eng, Computer…
  4Y 11M

Job: Runway — GTM Engineer (RevOps) (RevOps) · 2025-11 – present · 9 mo — Building and maintaining the outbound infrastructure for Runway's fintech go-to-market motion. Core responsibilities include architecting Clay workflows for lead enrichment and ICP scoring, building n8n automations that connect data signals to outreach triggers, managing cold email execution and deliverability through Outreach and EmailBison, and keeping HubSpot data clean, structured, and actionable for the sales team. Also own lead routing logic, deal stage hygiene, and the connective tissue between tools - ensuring data flows correctly across the stack without manual intervention from the sales team.
Job: TaskDrive — Lead Research Manager · 2024-01 – 2026-01 · 2y — Led the research function for a US-based recruitment firm, overseeing a team responsible for building and qualifying lead lists for outbound sales campaigns. Rebuilt the research process from manual spreadsheet work into a systematic, tool-driven workflow using Clay for enrichment and verification. Reduced lead turnaround time significantly while improving data quality and ICP match rates. Managed output volume, team performance, and direct delivery to the client's sales team.
Job: TaskDrive — Senior Lead Expert · 2023-03 – 2023-12 · 9 mo
Job: Scienaptic AI — LGS · 2022-06 – 2023-03 · 9 mo — Supported lead generation for Scienaptic's fintech-focused sales team. Worked on identifying decision-makers within credit unions, community banks, and lending institutions. Handled data research, contact enrichment, and list building for outbound campaigns.
Job: Confidential — Data Intelligence Manager · 2021-09 – 2022-06 · 9 mo
Job: Instawork — Research Manager · 2019-06 – 2021-09 · 2y 3mo — Led the research function at Instawork, a San Francisco-based gig economy platform, from the Bengaluru office. Managed a team of researchers supporting the company's business development and market expansion efforts across the US. Built research workflows for identifying target businesses, validating contact data, and tracking market coverage by geography and vertical.
Job: Tracxn — Data Operations Manager · 2017-04 – 2019-06 · 2y 2mo — Managed a team of 18+ research executives at one of the world's leading startup intelligence platforms. Responsible for hiring, training, and performance management. Rebuilt standard operating procedures for data collection and validation. Introduced KRI tracking to measure team output objectively. Doubled average team productivity within the first year through structured feedback cycles and workflow improvements.
Job: Tracxn — Research Executive · 2016-03 – 2017-04 · 1y 1mo — Tracxn is the world’s leading startup research and advisory company. We track start-ups globally for our clients and deliver them the technology-related insight and intelligence necessary to make the right decisions, every day. We track startups across 230+ sectors spanning Enterprise Infrastructure, Applications, Consumer, Mobile, Technology, HealthTech, EdTech, FinTech and more.
School: Anna University — Bachelor of Engineering, Computer Engineering · 2010 – 2014

Skills

Clayn8nInstantlySmartleadHubSpotEmailBisonOutreachoutbound systemGTM EngineeringRevenue GenerationCold Email InfrastructureGo-to-Market StrategyRevOpsSales & MarketingLead QualificationFinancial TechnologyFinTechInside SalesTeam LeadershipSoftware as a Service (SaaS)Business-to-Business (B2B)Microsoft Excel

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Hariprasad Sivakumar

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