Hariprasad Sivakumar
GTM Engineer · I build outbound systems for B2B SaaS that turn signals into booked meetings | Cold Email Infrastructure · RevOps · Signal-Based Outbound | Clay · n8n · HubSpot · Smartlead
ex-Tracxn
ex-InstaworkAbout
Most outbound teams think they have a people problem. They hire more SDRs, buy more tools, and still miss quota.The real issue sits underneath the motion: stale data, disconnected workflows, and sequences that treat every lead the same.I build the systems that fix that.I'm a GTM Engineer. My job is to move a lead from first signal to booked meeting with as little manual work as possible. In practice that looks like: - Clay enrichment waterfalls that score accounts against ICP and run research at scale - n8n automations that handle routing, handoffs, and triggers without hitting the ceiling of simpler tools - Cold email infrastructure across Smartlead and Instantly, with deliverability managed end to end - Clean, structured CRM data in HubSpot that the sales team can actually act onAnd yes, Claude Code is my building companion. It is how I turn "someone should automate this" into a working internal tool by end of day, and how I stop manual busywork from piling up.Before GTM engineering, I spent close to a decade running research and data operations teams across fintech, staffing, and SaaS. I hired and trained researchers, built quality processes from scratch, and ran large lead generation programs. That is why I don't build workflows in a vacuum. I know the people using them and the number they are trying to hit.The result is usually the same: cleaner CRMs, sharper targeting, and a pipeline that doesn't depend on ten SDRs doing by hand what a well-built system does in minutes.If you're building or fixing an outbound motion, I'm happy to talk shop. Portfolio: www.hariprasadss.com
Company history
- TracxnResearch Executive2016-03 – 2017-04 · 1y 1mo
- RunwayGTM Engineer (RevOps)RevOps2025-11 – present · 9 mo
- TracxnData Operations Manager2017-04 – 2019-06 · 2y 2mo
- InstaworkResearch Manager2019-06 – 2021-09 · 2y 3mo
- ConfidentialData Intelligence Manager2021-09 – 2022-06 · 9 mo
- TaskDriveSenior Lead Expert2023-03 – 2023-12 · 9 mo
- TaskDriveLead Research Manager2024-01 – 2026-01 · 2y
- Scienaptic AILGS2022-06 – 2023-03 · 9 mo
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.

B2B Rocket