Guillermo Bilbao
GTM Engineer @ JOIN.com | Building go-to-market engines from zero in B2B SaaS | MEDDPICC | Command of the Message |
ex-CoachHub - The digital coaching platformOver 10 years of international experience in the technology industry, spanning Startups to Enterprise companies, with brief exposure to Venture Capital. 8 years in B2B business development of digital products and services, mostly within SaaS and digital marketing consulting.
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3,5 years leading the growth of a business unit in a fast-growing digital consulting firm focused on the Spanish market. A couple of years in the Talent space now, helping to scale globally.
GTM Index
- JOINJOB
- GTM Eng1Y 2M
GTM Engineer
JOIN
I build scalable systems to access world-class talent.
- COACHHUB - THE DIGITAL COACHING PLATFORMJOB
- Account Executive, Mid-Mar…9M
Account Executive, Mid-Market & Enterprise, Iberia & LATAM
CoachHub - The digital coaching platform
Joined as Mid-Market AE for Iberia & LATAM. Expanded to managing Enterprise accounts within a month. - 120% quota attainment in Q4 2024 (first full quarter) - Sold digital coaching solutions to CHROs, VPs of People, and Talent and Learning and Development Leaders - Managed complex enterprise sales cycles with multiple stakeholders across Spain and Latin America - MEDDPICC and Command of the Message trained (Force Management)
- LIN3S ≡ DIGITAL CONSULTINGJOB
- Head of Fashion & Lifestyle3Y 5M
Head of Fashion & Lifestyle
LIN3S ≡ Digital Consulting
Built a business unit for eCommerce, leading a team of 6 digital specialists, helping national and international retailers define and execute growth strategies.
- VUDOIR HUB, S.L.JOB
- CRO Consultant1Y 3M
CRO Consultant
Vudoir Hub, S.L.
Contributed to B2B growth, working hand in hand with the CEO.
- NAIZ FITJOB
- Chief Growth Officer1Y 5M
Chief Growth Officer
Naiz Fit
Led pivoting from B2C to B2B, defining and executing the go-to-market strategy and building systems and processes from scratch, ultimately leading to the achievement of Product-Market fit.
- RUVIKASJOB
- Advisor3M
Advisor
Ruvikas
Ruvikas was a transparent and accountable Social Development Funding platform powered by blockchain, proposing a feasible solution to a huge problem.
- KATAPULT ACCELERATORJOB
- Scout2M
Scout
Katapult Accelerator
Prospected worldwide for the best impact-technology startups.
- MICROSOFTJOB
- Corporate, External & Lega…1Y
Corporate, External & Legal Affairs Intern
Microsoft
Supported government elite outreach and execution of both Government Affairs and strategic Plan for Norway, while also coordinated the National Philanthropies Plan, building and managing projects for social impact.
- UNIVERSIDAD DE DEUSTOSCHOOL
- Bachelor’s Degree, Law6Y 11M
Bachelor’s Degree, Law
Universidad de Deusto
- Bachelor’s Degree, Busines…5Y 11M
Bachelor’s Degree, Business Administration and Management
Universidad de Deusto
- SHERPA.AIJOB
- Growth Hacker2M
Growth Hacker
Sherpa.ai
Contributed to the growth of one of the hottest AI startups in Spain through content creation, UX analysis, ASO and experiments on SM.
- KUTXABANKJOB
- Retail Banking Summer Intern2M
Retail Banking Summer Intern
Kutxabank
Provided our customers with advisory and guidance.
- Job: JOIN — GTM Engineer · 2025-08 – present · 1y — I build scalable systems to access world-class talent.
- Job: CoachHub - The digital coaching platform — Account Executive, Mid-Market & Enterprise, Iberia & LATAM · 2024-10 – 2025-07 · 9 mo — Joined as Mid-Market AE for Iberia & LATAM. Expanded to managing Enterprise accounts within a month. - 120% quota attainment in Q4 2024 (first full quarter) - Sold digital coaching solutions to CHROs, VPs of People, and Talent and Learning and Development Leaders - Managed complex enterprise sales cycles with multiple stakeholders across Spain and Latin America - MEDDPICC and Command of the Message trained (Force Management)
- Job: LIN3S ≡ Digital Consulting — Head of Fashion & Lifestyle · 2021-02 – 2024-07 · 3y 5mo — Built a business unit for eCommerce, leading a team of 6 digital specialists, helping national and international retailers define and execute growth strategies.
- Job: Vudoir Hub, S.L. — CRO Consultant · 2019-11 – 2021-02 · 1y 3mo — Contributed to B2B growth, working hand in hand with the CEO.
- Job: Naiz Fit — Chief Growth Officer · 2018-06 – 2019-11 · 1y 5mo — Led pivoting from B2C to B2B, defining and executing the go-to-market strategy and building systems and processes from scratch, ultimately leading to the achievement of Product-Market fit.
- Job: Ruvikas — Advisor · 2018-03 – 2018-06 · 3 mo — Ruvikas was a transparent and accountable Social Development Funding platform powered by blockchain, proposing a feasible solution to a huge problem.
- Job: Katapult Accelerator — Scout · 2018-02 – 2018-04 · 2 mo — Prospected worldwide for the best impact-technology startups.
- Job: Microsoft — Corporate, External & Legal Affairs Intern · 2015-12 – 2016-12 · 1y — Supported government elite outreach and execution of both Government Affairs and strategic Plan for Norway, while also coordinated the National Philanthropies Plan, building and managing projects for social impact.
- Job: Sherpa.ai — Growth Hacker · 2015-08 – 2015-10 · 2 mo — Contributed to the growth of one of the hottest AI startups in Spain through content creation, UX analysis, ASO and experiments on SM.
- Job: Kutxabank — Retail Banking Summer Intern · 2014-06 – 2014-08 · 2 mo — Provided our customers with advisory and guidance.
- School: Universidad de Deusto — Bachelor’s Degree, Law · 2010 – 2016
- School: Universidad de Deusto — Bachelor’s Degree, Business Administration and Management · 2010 – 2015
Skills
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