Greg Van Lint

GTM Engineer | Outbound & Revenue Growth for Tech Companies

Chiang Mai, Thailand2.2k followers
Crumbs..ex-Gancho Leadsex-Willow Digital Studio

I build systems that make outbound predictable, that means owning outbound end to end for B2B SaaS companies: ICP, targeting, campaigns, and lately the AI agents that handle most of the execution for me.

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The goal is always the same, pipeline that compounds instead of resetting to zero every Always happy to talk to people wrestling with the same stuff, outbound systems, predictable pipeline, AI in GTM.

Career Timeline

JobSchool

GTM Index

  1. CRUMBS..JOB
    1. GTM Eng
      1Y
  2. OUTBOUND CATALYSTJOB
    1. GTM Eng
      10M
  3. GANCHO LEADSJOB
    1. Founder
      1Y 10M
  4. WILLOW DIGITAL STUDIOJOB
    1. Sales Representative
      1Y 1M
  5. ERASMUSHOGESCHOOL BRUSSELSCHOOL
    1. Jazz/ Drums
      3Y 11M

Time in market 11Y 9MOpen 1Closed 4Stints 5

gtmindex.io/p/greg-gtm

  1. Job: Gancho Leads — Founder · 2023-01 – 2024-11 · 1y 10mo — At Gancho Leads, I built and led an outbound agency focused on diagnosing and fixing sales funnel inefficiencies through data-backed strategies. We developed ICPs using client data, crafted value-led offers, and launched test-driven multichannel campaigns. By combining market analysis, segmentation, and performance metrics, we continuously improved positioning, messaging, and lead quality. Gancho was built on clarity, precision, and measurable growth-foundations I now apply in GTM strategy and RevOps work.
  2. Job: Willow Digital Studio — Sales Representative · 2021-12 – 2023-01 · 1y 1mo
  3. Job: Outbound Catalyst — GTM Engineer · 2024-11 – 2025-09 · 10 mo — As a GTM Engineer at Outbound Catalyst, I helped tech companies build predictable revenue systems by scaling outbound efforts, creating custom strategies, and enhancing sales outreach with strategic messaging and data.
  4. Job: Crumbs.. — GTM Engineer · 2025-10 – present · 10 mo — At Crumbs I build data-driven outbound systems that help B2B companies create predictable and scalable revenue growth with small teams. I combine GTM strategy, data enrichment, ICP definition, and workflow automation to build complete outbound engines rather than isolated campaigns. I design and implement workflows across Clay, n8n, and HubSpot, turning fragmented data into structured, repeatable processes. The result is a reliable acquisition system that improves efficiency, reduces manual work, and accelerates pipeline generation.
  5. School: Erasmushogeschool Brussel — Jazz/ Drums · 2015 – 2018

Skills

ClayMakeoutbound systemGrowth MarketingGo-to-Market StrategyData ScrapingCreative Problem SolvingLead GenerationCopywritingSales OperationsMuziekproductieBusiness DevelopmentMarketingSales

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