Freddy Y.
GTM @ Fleek, YC & a16z backed startup | Commercial Strategy & Operations
ex-AccentureFirst commercial hire at Fleek, a YC & a16z backed B2B marketplace - grew to leading Account Management and Business Development, the teams responsible for acquiring and retaining the company's largest customers.
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My role now focuses on building out the GTM strategy and AI native infrastructure that the commercial function runs on.
GTM Index
- FLEEK (YC W22)JOB
- GTM Lead7M
GTM Lead
Fleek (YC W22)
- Leading new business and go-to-market strategy and execution at Fleek. - Building the AI infrastructure the commercial teams run on.
- Commercial Lead8M
Commercial Lead
Fleek (YC W22)
- Leading Account Management and Business Development, the teams responsible for acquiring and retaining our largest customers.
- Commercial Mgr11M
Commercial Manager
Fleek (YC W22)
- Led the Account Management function, managing a global team across UK and Pakistan. - Designed and implemented AM playbooks, forecasting models, and reporting frameworks adopted company-wide.
- Account Mgr11M
Account Manager
Fleek (YC W22)
- Personally acquired and managed a portfolio of SMB, mid-market and enterprise accounts, onboarding customers that became flagship case studies.
- Account Executive4M
Account Executive
Fleek (YC W22)
- First sales hire at YC & a16z backed startup, responsible for early customer acquisition and building the initial sales pipeline from scratch. - Fleek is an AI native international marketplace for second hand clothing. Now also backed by HV Capital (Depop investor), Burda (Vinted investor), and eBay Ventures.
- FRED'S COLLECTIVEJOB
- Owner5Y 11M
Owner
Fred's Collective
- Recognised the positive shift in consumer behaviour towards buying second hand clothing in 2017 and subsequently set up a small business reselling vintage clothing. - Started by buying and selling specific items individually, but the business grew to the point whereby product sourcing was primarily through clothing wholesalers. - 1000+ sales - £20k net profit
- BOW&ARROW (PART OF ACCENTURE SONG)JOB
- Strategy3M
Strategy
Bow&Arrow (part of Accenture Song)
Healthcare industry - Thought leadership Global lifestyle brand - Growth strategy Global FMCG - Growth strategy UK based Telco - Customer value proposition design
- ACCENTUREJOB
- Strategy Analyst11M
Strategy Analyst
Accenture
Strategy to increase commitment of Global FMCG and Retail companies to Net Zero in line with COP26 Identification / development of opportunities for collaboration with start ups
- ?WHAT IF! INNOVATIONJOB
- Foundation Inventor5M
Foundation Inventor
?What If! Innovation
Global NGO - Venture prioritisation and development Leading Global Beverage Company - Culture focused leadership workshop UK Based FTSE100 Investment Company - Culture transformation Global Payments Tech Firm - Growth strategy
- EYJOB
- Strategy Analyst1M
Strategy Analyst
EY
- Job: Fleek (YC W22) — Commercial Manager · 2024-08 – 2025-07 · 11 mo — - Led the Account Management function, managing a global team across UK and Pakistan. - Designed and implemented AM playbooks, forecasting models, and reporting frameworks adopted company-wide.
- Job: Fleek (YC W22) — Account Executive · 2023-05 – 2023-09 · 4 mo — - First sales hire at YC & a16z backed startup, responsible for early customer acquisition and building the initial sales pipeline from scratch. - Fleek is an AI native international marketplace for second hand clothing. Now also backed by HV Capital (Depop investor), Burda (Vinted investor), and eBay Ventures.
- Job: Bow&Arrow (part of Accenture Song) — Strategy · 2023-01 – 2023-04 · 3 mo — Healthcare industry - Thought leadership Global lifestyle brand - Growth strategy Global FMCG - Growth strategy UK based Telco - Customer value proposition design
- Job: Fleek (YC W22) — Account Manager · 2023-09 – 2024-08 · 11 mo — - Personally acquired and managed a portfolio of SMB, mid-market and enterprise accounts, onboarding customers that became flagship case studies.
- Job: Fleek (YC W22) — GTM Lead · 2026-03 – present · 5 mo — - Leading new business and go-to-market strategy and execution at Fleek. - Building the AI infrastructure the commercial teams run on.
- Job: Accenture — Strategy Analyst · 2021-09 – 2022-08 · 11 mo — Strategy to increase commitment of Global FMCG and Retail companies to Net Zero in line with COP26 Identification / development of opportunities for collaboration with start ups
- Job: EY — Strategy Analyst · 2020-07 – 2020-08 · 1 mo
- Job: Fleek (YC W22) — Commercial Lead · 2025-07 – 2026-03 · 8 mo — - Leading Account Management and Business Development, the teams responsible for acquiring and retaining our largest customers.
- Job: ?What If! Innovation — Foundation Inventor · 2022-03 – 2022-08 · 5 mo — Global NGO - Venture prioritisation and development Leading Global Beverage Company - Culture focused leadership workshop UK Based FTSE100 Investment Company - Culture transformation Global Payments Tech Firm - Growth strategy
- Job: Fred's Collective — Owner · 2017-11 – 2023-10 · 5y 11mo — - Recognised the positive shift in consumer behaviour towards buying second hand clothing in 2017 and subsequently set up a small business reselling vintage clothing. - Started by buying and selling specific items individually, but the business grew to the point whereby product sourcing was primarily through clothing wholesalers. - 1000+ sales - £20k net profit
- School: University of Birmingham — Bachelor of Engineering - BEng, Chemical Engineering
- School: The King’s School, Grantham
Skills
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