Florian Spatz
Strategic Advisor | Scaling GTM Organizations through Process Excellence & Tech Strategy
Experienced Manager with broad IT industry knowledge and executive management education from one of the leading business schools.
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Specialties: Management, Sales Operations, Sales Strategy, Operational Excellence, Business Intelligence, Business Operations, Process Implementation, Change Management, Business Development, Project Management.
GTM Index
- SPATZTEC – STRATEGIC ADVISORY & GTM EXCELLENCEJOB
- Strategic Advisor6M
Strategic Advisor | Interim IT Strategy & GTM Excellence
SpatzTec – Strategic Advisory & GTM Excellence
Bridging the gap between high-level technology and scalable business growth. Leveraging 15+ years of experience in senior leadership and IT strategy to help organizations optimize their revenue engines and operational efficiency. Key Focus Areas: - GTM Strategy & Execution: Designing and implementing scalable Go-to-Market models for high-growth business units. - Sales Process Optimization: Streamlining the end-to-end sales funnel by integrating data-driven IT architectures and CRM excellence. - Interim Chief of Staff Services: Providing strategic stability and driving operational excellence during organizational transitions or C-level vacancies. - RevOps & Scaling: Harmonizing Mark…
- SERVICENOW – THE ENTERPRISE CLOUD COMPANYJOB
- Dir Business Innovation, E…3Y 2M
Director Business Innovation, EMEA
ServiceNow – The Enterprise Cloud Company
- Dir Programs & GTM Excelle…2Y
Director Programs & GTM Excellence, EMEA Central
ServiceNow – The Enterprise Cloud Company
- Dir Operational Excellence…7M
Director Operational Excellence, Germany
ServiceNow – The Enterprise Cloud Company
- SALESFORCEJOB
- Senior Mgr Business Transf…2Y 1M
Senior Manager Business Transformation, International
Salesforce
Design and roll-out of international sales processes including implementation of supporting tools in the Salesforce platform. Business Analytics, data modelling and analysis of large-scale business data including design and roll-out of fully automated self-service dashboards. Scrum Master and Coach for supporting teams.
- Head of Sales Programs, EM…1Y 11M
Head of Sales Programs, EMEA Central
Salesforce
Leading the Sales Programs team responsible for the EMEA Central region based out of Munich. This team acts as the primary pipeline business partner for sales management ensuring a healthy pipeline, continuous pipeline progression, and pipeline generation in alignment with the growth targets.
- FUJITSU / RAPIDIGMJOB
- Value Sales Program Mgr, S…3Y 10M
Value Sales Program Manager, Server Systems Sales
Fujitsu / Rapidigm
Global Go-to-market planning and execution of Fujitsu server systems and integrated appliances (e.g. with Microsoft Server 2012). Development of global value sales programs (channel and direct).
- Product Mgr IT Security1Y 8M
Product Manager IT Security
Fujitsu / Rapidigm
Responsibility for the entire security product range including product roadmap and lifecycle planning as well as market and competitive analysis.
- Principal Consultant Conne…2Y 3M
Principal Consultant Connectivity
Fujitsu / Rapidigm
- Consultancy and technical project management for Connectivity and Security - Product presentations at CXO level
- PreSales Support Eng for M…8M
PreSales Support Engineer for Mobile Computing
Fujitsu / Rapidigm
- Technical project support for notebook, PDA, Bluetooth, WLAN and 3G - Collaboration with development in order to solve customer requirements
- IGEL TECHNOLOGYJOB
- PMM5Y 1M
Product Marketing Manager
IGEL Technology
Leading the Product Marketing team, being responsible for the entire product launch including sales enablement. Strategic partner management of technology partners like and technology partners like ACER, Microsoft, VMware and Redhat.
- Job: SpatzTec – Strategic Advisory & GTM Excellence — Strategic Advisor | Interim IT Strategy & GTM Excellence · 2026-04 – present · 4 mo — Bridging the gap between high-level technology and scalable business growth. Leveraging 15+ years of experience in senior leadership and IT strategy to help organizations optimize their revenue engines and operational efficiency. Key Focus Areas: - GTM Strategy & Execution: Designing and implementing scalable Go-to-Market models for high-growth business units. - Sales Process Optimization: Streamlining the end-to-end sales funnel by integrating data-driven IT architectures and CRM excellence. - Interim Chief of Staff Services: Providing strategic stability and driving operational excellence during organizational transitions or C-level vacancies. - RevOps & Scaling: Harmonizing Mark…
- Job: ServiceNow – The Enterprise Cloud Company — Director Business Innovation, EMEA · 2023-01 – 2026-03 · 3y 2mo
- Job: ServiceNow – The Enterprise Cloud Company — Director Programs & GTM Excellence, EMEA Central · 2021-01 – 2023-01 · 2y
- Job: ServiceNow – The Enterprise Cloud Company — Director Operational Excellence, Germany · 2020-06 – 2021-01 · 7 mo
- Job: Salesforce — Senior Manager Business Transformation, International · 2018-04 – 2020-05 · 2y 1mo — Design and roll-out of international sales processes including implementation of supporting tools in the Salesforce platform. Business Analytics, data modelling and analysis of large-scale business data including design and roll-out of fully automated self-service dashboards. Scrum Master and Coach for supporting teams.
- Job: Salesforce — Head of Sales Programs, EMEA Central · 2016-05 – 2018-04 · 1y 11mo — Leading the Sales Programs team responsible for the EMEA Central region based out of Munich. This team acts as the primary pipeline business partner for sales management ensuring a healthy pipeline, continuous pipeline progression, and pipeline generation in alignment with the growth targets.
- Job: Fujitsu / Rapidigm — Value Sales Program Manager, Server Systems Sales · 2012-06 – 2016-04 · 3y 10mo — Global Go-to-market planning and execution of Fujitsu server systems and integrated appliances (e.g. with Microsoft Server 2012). Development of global value sales programs (channel and direct).
- Job: IGEL Technology — Product Marketing Manager · 2007-04 – 2012-05 · 5y 1mo — Leading the Product Marketing team, being responsible for the entire product launch including sales enablement. Strategic partner management of technology partners like and technology partners like ACER, Microsoft, VMware and Redhat.
- Job: Fujitsu / Rapidigm — Product Manager IT Security · 2005-07 – 2007-03 · 1y 8mo — Responsibility for the entire security product range including product roadmap and lifecycle planning as well as market and competitive analysis.
- Job: Fujitsu / Rapidigm — Principal Consultant Connectivity · 2003-03 – 2005-06 · 2y 3mo — - Consultancy and technical project management for Connectivity and Security - Product presentations at CXO level
- Job: Fujitsu / Rapidigm — PreSales Support Engineer for Mobile Computing · 2002-06 – 2003-02 · 8 mo — - Technical project support for notebook, PDA, Bluetooth, WLAN and 3G - Collaboration with development in order to solve customer requirements
- School: WU Executive Academy — Master of Business Administration (MBA), Global Executive MBA
- School: University of Minnesota - Carlson School of Management — Master, of Business Administration
- School: Wirtschaftsuniversität Wien — Master, of Business Administration
- School: FOM, University of Applied Sciences, Munich — Degree, Economics
- School: FOM, University of Applied Sciences, Munich — Degree, Informatics
Skills
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