Fernando Arroyo

Building Scalable Outbound Engines for B2B SaaS | Outbound | GTM Strategy | Sales Leadership

Hanbai.ioex-EALDE Business Schoolex-Civitfun Hospitality

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I help B2B SaaS and tech companies build or fix outbound sales teams that generate predictable pipeline. Most outbound teams do not have an activity problem.

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They usually have a focus problem, a messaging problem, a coaching problem or a process problem. That is where I help. At Hanbai, I lead outbound growth projects for B2B companies by combining GTM strategy, SDR/BDR leadership and hands-on sales execution. That usually means: - defining ICPs, buyer personas and segmentation strategy - building outbound playbooks, cadences and sales workflows - hiring and onboarding SDR/BDR talent - coaching calls, messaging, discovery and objection handling - improving pipeline structure, CRM discipline and sales processes - creating team routines that drive accountability, consistency and performance My background combines SDR execution, AE experience, outbound team leadership and GTM consulting across SaaS, tech and international markets. I do not just design outbound systems. I help teams execute them, coach them and turn them into measurable pipeline. If you are building an outbound team from scratch, or your current team is not generating enough qualified opportunities, I am always happy to exchange ideas with founders, Heads of Sales and revenue leaders.