Felix Rodriguez
Full-Cycle Partner Acquisition Team @Odoo | Sales Coach – Outbound LATAM | Channel Sales & ERP Specialist
OdooFex-FriendshomeAs a Channel Sales Coach & GTM Enablement professional at Odoo, I focus on coaching and developing new outbound teams while supporting the design of our go-to-market strategy.
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My responsibilities include crafting sales playbooks, building workflows, and experimenting with innovative partner acquisition strategies to strengthen Odoo’s presence in LATAM partner communities. With a Bachelor’s degree in Marketing from Polytechnic of Leiria and an MBA in Entrepreneurship from the Quantic School of Business and Technology (2025), I bring a strategic mindset to every initiative. My work reflects a commitment to collaboration, strategic planning, and creating impactful solutions in dynamic global markets.
GTM Index
- ODOOJOB
- Head of Strategic Alliance…4M
Head of Strategic Alliances, Brazil
Odoo
- Channel Sales Coach & GTM…8M
Channel Sales Coach & GTM Enablement
Odoo
TEAM PERFORMANCE 2026: Q1 2026: Ramp up period Q2 2026: 136% MRR 126% NRR • Coaching and developing the new outbound teams. • Supporting the design of the outbound GTM strategy. • Building frameworks, workflows, and sales playbooks • Experimenting with new outreach channels and partner acquisition strategies • Strengthening Odoo’s presence and visibility in LATAM partner communities
- Senior Partner Account Exe…1Y 5M
Senior Partner Account Executive
Odoo
FYI 2025: Q1 2025: 257% Q2 2025: 136% (Senior Commission Target) Q3 2025: 103% (Senior Commission Target) Q4 2025: Role transition
- Partner Account Executive…2Y 10M
Partner Account Executive - LATAM & BRAZIL
Odoo
FYI 2024: 136% MRR & 140% NRR Q1 2024: 159% (First Quarter on production) Q2 2024: 101% Q3 2024: 105% Q4 2024: 177% • Proactively build and nurture strong relationships with potential business partners across Brazil & Latin America. • Managing full sales cycle from lead identification • Engage with leads and prospects who express interest in joining Odoo's vibrant partner network. • Strategically manage sales pipelines, forecast effectively, and consistently meet or exceed monthly sales targets. • Analyze and report on partner initiatives, driving strategic improvements and delivering key performance metrics. • Collaborate in a consultative manner, co-creating tailored implementation pack…
- SPOTIFYJOB
- Account Executive, SMB's -…6M
Account Executive, SMB's - SPAIN
Spotify
REVENUE: €60k+ in increased sales ONBOARD 25+ New Advertising Clients TOP PERFORMER Q2, 2023 • Expert in Spotify Ad Products | Lead Generation | Full Sales Cycle Management • Passionate about Helping Businesses Grow with Spotify's Engaged Audience • Onboarded and Revived Advertising Prospects for Impressive Results • Collaborative Team Player | Thriving in Dynamic Advertising Landscape
- Account Executive, SMB's -…6M
Account Executive, SMB's - ITALY
Spotify
REVENUE: €20k+ in increased sales ONBOARD 10+ New Advertising Clients FIRST ACCOUNT EXECUTIVE in the Italian Market • Expert in Spotify ad products, effectively identifying and matching the right solution and buying channel for each advertising client • Perform ad sales evangelizing the Spotify’s platform and explaining how Spotify’s audience can help their business • Craft lead generation and outreach strategies, cold calls, discovery, pitches, advise on marketing strategies, respond to and negotiate RFPs, create media plans, overcome objections • First Point of contact and explain to prospects how Spotify advertising solutions fit into a broad marketing mix and influence budget allocatio…
- CISCOJOB
- Cisco Incubator Program 10.04M
Cisco Incubator Program 10.0
Cisco
- MTM PROJECT SRLJOB
- BD Intern1M
Business Development Intern
MTM Project srl
- FRIENDSHOMEJOB
- Mktg Intern2M
Marketing Intern
Friendshome
• Implement the Go-to-Market online strategy • Open new communication channels • Conquest Marketing for new audiences in Milano & Bari Markets
- TRIBER AGENCYJOB
- Performance & Analytics Tr…5M
Performance & Analytics Trainee
Triber Agency
• Planify the SEO strategy for the Triber Academy Project • Manage the Keywords planification & Audience Targeting on Google Ads
- Brand Ambassador1M
Brand Ambassador
Triber Agency
• Develop innovative proposals for companies in the portuguese market. • External representation of Triber. • Access to exclusive training in Strategy and Digital Marketing areas.
- LB IMMOBILIAREJOB
- Social Media Mgr4M
Social Media Manager
LB Immobiliare
• Digital Content Management and Brand awareness strategy in Social Media Platforms. • Administrate the corporate website and SEO strategy. • Carry out real estate sales projects with integrated digital strategies.
- SUCESSO EM VENDAS PORTUGALJOB
- Mktg Intern2M
Marketing Intern
Sucesso em Vendas Portugal
• Dynamic teamwork projects every week. • Access to Sales methodologies and Commercial tactics for B2B strategy. • Collaborate in the creation of digital contents and multimedia for enterprises.
- DIAMOND EVENTSJOB
- Junior Event Mgr6M
Junior Event Manager
Diamond Events
Coordinate and organize events of different types, always taking into account customer expectations and how to adapt our offer, to provide a product of the highest possible value.
- Job: Odoo — Senior Partner Account Executive · 2025-03 – present — FYI 2025: Q1 2025: 257% Q2 2025: 136% (Senior Commission Target) Q3 2025: 103% (Senior Commission Target) Q4 2025: Role transition
- Job: Friendshome — Marketing Intern · 2022-05 – 2022-07 — • Implement the Go-to-Market online strategy • Open new communication channels • Conquest Marketing for new audiences in Milano & Bari Markets
- Job: Triber Agency — Brand Ambassador · 2021-09 – 2021-10 — • Develop innovative proposals for companies in the portuguese market. • External representation of Triber. • Access to exclusive training in Strategy and Digital Marketing areas.
- Job: Odoo — Head of Strategic Alliances, Brazil · 2026-04 – present
- Job: Odoo — Partner Account Executive - LATAM & BRAZIL · 2023-10 – present — FYI 2024: 136% MRR & 140% NRR Q1 2024: 159% (First Quarter on production) Q2 2024: 101% Q3 2024: 105% Q4 2024: 177% • Proactively build and nurture strong relationships with potential business partners across Brazil & Latin America. • Managing full sales cycle from lead identification • Engage with leads and prospects who express interest in joining Odoo's vibrant partner network. • Strategically manage sales pipelines, forecast effectively, and consistently meet or exceed monthly sales targets. • Analyze and report on partner initiatives, driving strategic improvements and delivering key performance metrics. • Collaborate in a consultative manner, co-creating tailored implementation pack…
- Job: LB Immobiliare — Social Media Manager · 2021-10 – 2022-02 — • Digital Content Management and Brand awareness strategy in Social Media Platforms. • Administrate the corporate website and SEO strategy. • Carry out real estate sales projects with integrated digital strategies.
- Job: Diamond Events — Junior Event Manager · 2018-08 – 2019-02 — Coordinate and organize events of different types, always taking into account customer expectations and how to adapt our offer, to provide a product of the highest possible value.
- Job: Cisco — Cisco Incubator Program 10.0 · 2022-09 – 2023-01
- Job: Sucesso em Vendas Portugal — Marketing Intern · 2021-07 – 2021-09 — • Dynamic teamwork projects every week. • Access to Sales methodologies and Commercial tactics for B2B strategy. • Collaborate in the creation of digital contents and multimedia for enterprises.
- Job: Spotify — Account Executive, SMB's - ITALY · 2022-09 – 2023-03 — REVENUE: €20k+ in increased sales ONBOARD 10+ New Advertising Clients FIRST ACCOUNT EXECUTIVE in the Italian Market • Expert in Spotify ad products, effectively identifying and matching the right solution and buying channel for each advertising client • Perform ad sales evangelizing the Spotify’s platform and explaining how Spotify’s audience can help their business • Craft lead generation and outreach strategies, cold calls, discovery, pitches, advise on marketing strategies, respond to and negotiate RFPs, create media plans, overcome objections • First Point of contact and explain to prospects how Spotify advertising solutions fit into a broad marketing mix and influence budget allocatio…
- Job: Triber Agency — Performance & Analytics Trainee · 2021-10 – 2022-03 — • Planify the SEO strategy for the Triber Academy Project • Manage the Keywords planification & Audience Targeting on Google Ads
- Job: MTM Project srl — Business Development Intern · 2022-07 – 2022-08
- Job: Spotify — Account Executive, SMB's - SPAIN · 2023-03 – 2023-09 — REVENUE: €60k+ in increased sales ONBOARD 25+ New Advertising Clients TOP PERFORMER Q2, 2023 • Expert in Spotify Ad Products | Lead Generation | Full Sales Cycle Management • Passionate about Helping Businesses Grow with Spotify's Engaged Audience • Onboarded and Revived Advertising Prospects for Impressive Results • Collaborative Team Player | Thriving in Dynamic Advertising Landscape
- Job: Odoo — Channel Sales Coach & GTM Enablement · 2025-12 – present — TEAM PERFORMANCE 2026: Q1 2026: Ramp up period Q2 2026: 136% MRR 126% NRR • Coaching and developing the new outbound teams. • Supporting the design of the outbound GTM strategy. • Building frameworks, workflows, and sales playbooks • Experimenting with new outreach channels and partner acquisition strategies • Strengthening Odoo’s presence and visibility in LATAM partner communities
- School: Quantic School of Business and Technology — Master of Business Administration - MBA, Entrepreneurship/Entrepreneurial Studies
- School: Polytechnic of Leiria — Bachelor's degree, Marketing
- School: Università degli Studi di Bari — Bachelor's degree, Economics
- School: Colegio Andino Quito — High School Diploma, Sciences
Skills
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