Ethan DeWaal
Co-founder & CEO @ Enzo · have your best quarter, every quarter.
ex-AsanaEnzo helps go-to-market (GTM) teams have their best quarter, every quarter by helping reps take better action with their customers. Reps walk in everyday knowing every action to take, with a plan drafted, based on the winning moves across the industry and within your business.
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GTM Index
- ENZOJOB
- Co-Founder, CEO6M
Co-Founder, CEO
Enzo
Enzo helps companies have their best quarter, every quarter. It gives every rep the ideal next move on each account, with the plan drafted, drawn from how your best sellers + the best teams sell. Building it with Ben Graney Green (built AI GTM systems at Asana used millions of times) & Dr. Mark Hoffman (Columbia PhD, taught social network analysis at Stanford). Working with our first design partners now. www.getenzo.io
- INFORMATION PROCESSEDJOB
- Co-Founder, Contributor6M
Co-Founder, Contributor
Information Processed
A publication about the human side of work, and what AI is really doing to it. www.informationprocessed.com
- ASANAJOB
- Global AI Adoption Lead4M
Global AI Adoption Lead
Asana
Responsible for global adoption and retention of Asana's full AI product line.
- Strategy & Operations Lead…10M
Strategy & Operations Lead, AI Studio
Asana
Scaled Asana's AI Studio from $0-$7.5M+ in 12 months. Hired Asana's AI Specialists GTM team and built/delivered the entire specialist onboarding to that group.
- GTM Eng11M
GTM Engineer
Asana
Reported to Asana's COO. Responsible for kick-starting the GTM organizations AI transformation through a combination of deploying AI systems and enablement. After helping create, Asana's AI Studio product (https://asana.com/inside-asana/introducing-ai-studio), I moved to the R&D organization as the customer lead, bringing AI Studio from internal prototype to marquee launch.
- Strategic Inside Account E…11M
Strategic Inside Account Executive
Asana
Co-lead of Asana's biggest 6 strategic bets. Covered a $45M+ book of business, a $35M+ customer (Amazon), and lead growth across the millions of employees these 6 companies employed.
- Strategic Account Developm…1Y 2M
Strategic Account Development
Asana
Outbounder of the year. Developed Asana's most successful outbound sequence of all time - resulting in tens of millions in pipeline and millions in CW revenue.
- TECHTRONIC INDUSTRIES - TTIJOB
- Global Product Mgr7M
Global Product Manager
Techtronic Industries - TTI
- Field Sales6M
Field Sales
Techtronic Industries - TTI
- DEUTSCHE BANKJOB
- Analyst5M
Analyst
Deutsche Bank
- Job: Enzo — Co-Founder, CEO · 2026-04 – present · 4 mo — Enzo helps companies have their best quarter, every quarter. It gives every rep the ideal next move on each account, with the plan drafted, drawn from how your best sellers + the best teams sell. Building it with Ben Graney Green (built AI GTM systems at Asana used millions of times) & Dr. Mark Hoffman (Columbia PhD, taught social network analysis at Stanford). Working with our first design partners now. www.getenzo.io
- Job: Information Processed — Co-Founder, Contributor · 2026-04 – present · 4 mo — A publication about the human side of work, and what AI is really doing to it. www.informationprocessed.com
- Job: Asana — Global AI Adoption Lead · 2025-12 – 2026-04 · 4 mo — Responsible for global adoption and retention of Asana's full AI product line.
- Job: Asana — Strategy & Operations Lead, AI Studio · 2025-02 – 2025-12 · 10 mo — Scaled Asana's AI Studio from $0-$7.5M+ in 12 months. Hired Asana's AI Specialists GTM team and built/delivered the entire specialist onboarding to that group.
- Job: Asana — GTM Engineer · 2024-02 – 2025-01 · 11 mo — Reported to Asana's COO. Responsible for kick-starting the GTM organizations AI transformation through a combination of deploying AI systems and enablement. After helping create, Asana's AI Studio product (https://asana.com/inside-asana/introducing-ai-studio), I moved to the R&D organization as the customer lead, bringing AI Studio from internal prototype to marquee launch.
- Job: Asana — Strategic Inside Account Executive · 2023-02 – 2024-01 · 11 mo — Co-lead of Asana's biggest 6 strategic bets. Covered a $45M+ book of business, a $35M+ customer (Amazon), and lead growth across the millions of employees these 6 companies employed.
- Job: Asana — Strategic Account Development · 2021-11 – 2023-01 · 1y 2mo — Outbounder of the year. Developed Asana's most successful outbound sequence of all time - resulting in tens of millions in pipeline and millions in CW revenue.
- Job: Techtronic Industries - TTI — Global Product Manager · 2021-02 – 2021-09 · 7 mo
- Job: Techtronic Industries - TTI — Field Sales · 2020-07 – 2021-01 · 6 mo
- Job: Deutsche Bank — Analyst · 2020-02 – 2020-07 · 5 mo
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