Erik P.
I build the revenue engine that runs without you | Full-stack GTM for founder-led companies
Founder-led companies hit a wall that looks like a sales problem and usually isn't. The product sells, there's real revenue — but every deal still runs through the founder, and the business can't grow past the hours one person can personally work.
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I build the revenue engine underneath it. Positioning, demand, pipeline, and the system that ties them together — built as one machine, tuned until the team can run it without the founder in every deal. One senior operator, not five hires you can't afford. The range is the point. Nearly 25 years across marketing, sales, and operations — institutional product marketing at BNY Mellon, strategic pursuits inside KPMG and PwC, financial-services partnerships at Xero, an FS sales practice at Proofpoint, strategic business development at SoftBank, plus contract launch work for a global asset manager and a top-tier US bank — and a consumer product I launched from scratch. I've held the seat and done the work, not just advised on it. Most of what stalls a company at this stage isn't a workflow — AI can build that now, and it got cheap. It's direction: setting one the team believes, and the judgment to course-correct when the market moves. AI builds the engine; someone still has to take the wheel. How I work: fixed-scope sprints. I embed, diagnose the real bottleneck, build, prove it works, document it, and hand you the keys. No decks. No long-term retainers. Past the founder ceiling and need the engine built right? Let's look at the machine. → io
GTM Index
- REVCAVJOB
- Principal & GTM Operator10M
Principal & GTM Operator
RevCav
RevCav builds the go-to-market engine for founder-led companies — and hands over the keys. The problem is always the same shape: real traction, but every deal still runs through the founder, and there's no system underneath. I build it — positioning and demand at the front, pipeline and the operating model at the back, and the seams between marketing, sales, and ops where revenue actually leaks. One senior operator covering the whole engine, not a team to hire and manage. Fixed-scope sprints, full knowledge transfer, clean handover. No decks. No long-term retainers — I embed to leave. Experience spanning B2B software, fintech, cybersecurity, robotics, financial services, professional ser…
- HEADWAYJOB
- Operating GTM Advisor5M
Operating GTM Advisor
Headway
- MYLEGALJOB
- Operating GTM Advisor5M
Operating GTM Advisor
MyLegal
- DARWINIAN VENTURESJOB
- Managing Dir1Y 5M
Managing Director | Fintech & SaaS Client Sales Leader (CRO, VP of Sales, Full Sales Cycle)
Darwinian Ventures
- VARIOUS COMPANIESJOB
- Operating Advisor3Y 3M
Operating Advisor | Series A: Lender & DataSci | New Launch: Consulting Sub & CPG Prod
Various Companies
- XEROJOB
- Head of FS Partnerships2Y 7M
Head of FS Partnerships | Banking, Lending, Payments | North America
Xero
- SOFTBANK MOBILEJOB
- Sales Mgr1Y 3M
Sales Manager | Strategic Business Development | Revenue Operations
Softbank Mobile
- PROOFPOINT DIGITAL RISK & COMPLIANCEJOB
- Sales Dir | FS Practice Lead2Y
Sales Director | FS Practice Lead
Proofpoint Digital Risk & Compliance
- WELLS FARGOJOB
- Senior Mktg Mgr7M
Senior Marketing Manager | Small Business Banking | Product Refresh
Wells Fargo
- FRANKLIN TEMPLETONJOB
- Mktg Mgr1Y 1M
Marketing Manager | Fixed Income & New Product Launch
Franklin Templeton
- Job: RevCav — Principal & GTM Operator · 2025-12 – present · 8 mo — RevCav builds the go-to-market engine for founder-led companies — and hands over the keys. The problem is always the same shape: real traction, but every deal still runs through the founder, and there's no system underneath. I build it — positioning and demand at the front, pipeline and the operating model at the back, and the seams between marketing, sales, and ops where revenue actually leaks. One senior operator covering the whole engine, not a team to hire and manage. Fixed-scope sprints, full knowledge transfer, clean handover. No decks. No long-term retainers — I embed to leave. Experience spanning B2B software, fintech, cybersecurity, robotics, financial services, professional ser…
- Job: Headway — Operating GTM Advisor · 2026-05 – present · 3 mo
- Job: MyLegal — Operating GTM Advisor · 2026-05 – present · 3 mo
- Job: Darwinian Ventures — Managing Director | Fintech & SaaS Client Sales Leader (CRO, VP of Sales, Full Sales Cycle) · 2024-07 – 2025-12 · 1y 5mo
- Job: Various Companies — Operating Advisor | Series A: Lender & DataSci | New Launch: Consulting Sub & CPG Prod · 2021-04 – 2024-07 · 3y 3mo
- Job: Xero — Head of FS Partnerships | Banking, Lending, Payments | North America · 2018-09 – 2021-04 · 2y 7mo
- Job: Softbank Mobile — Sales Manager | Strategic Business Development | Revenue Operations (RevOps) · 2017-06 – 2018-09 · 1y 3mo
- Job: Proofpoint Digital Risk & Compliance — Sales Director | FS Practice Lead · 2015-01 – 2017-01 · 2y
- Job: Wells Fargo — Senior Marketing Manager | Small Business Banking | Product Refresh · 2014-06 – 2015-01 · 7 mo
- Job: Franklin Templeton — Marketing Manager | Fixed Income & New Product Launch · 2013-05 – 2014-06 · 1y 1mo
- School: University of California, Santa Cruz — Bachelor's degree, Economics
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