Erik P.

I build the revenue engine that runs without you | Full-stack GTM for founder-led companies

RevCavex-SoftBankex-Proofpoint Digital Risk & Compliance

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Founder-led companies hit a wall that looks like a sales problem and usually isn't. The product sells, there's real revenue — but every deal still runs through the founder, and the business can't grow past the hours one person can personally work.

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I build the revenue engine underneath it. Positioning, demand, pipeline, and the system that ties them together — built as one machine, tuned until the team can run it without the founder in every deal. One senior operator, not five hires you can't afford. The range is the point. Nearly 25 years across marketing, sales, and operations — institutional product marketing at BNY Mellon, strategic pursuits inside KPMG and PwC, financial-services partnerships at Xero, an FS sales practice at Proofpoint, strategic business development at SoftBank, plus contract launch work for a global asset manager and a top-tier US bank — and a consumer product I launched from scratch. I've held the seat and done the work, not just advised on it. Most of what stalls a company at this stage isn't a workflow — AI can build that now, and it got cheap. It's direction: setting one the team believes, and the judgment to course-correct when the market moves. AI builds the engine; someone still has to take the wheel. How I work: fixed-scope sprints. I embed, diagnose the real bottleneck, build, prove it works, document it, and hand you the keys. No decks. No long-term retainers. Past the founder ceiling and need the engine built right? Let's look at the machine. → io