Erick van Zanten
Let’s solve problems || Google Go To Market, Ex-Microsoft, Ex-NetApp, Ex-General Electric
GooglePassionate account executive who has: • Adapted and excelled in diverse scenarios. • Excelled in sales, presales and internal roles.
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• Worked in different regions, countries, and languages. • Developed deep knowledge of different industries.
GTM Index
- GOOGLEJOB
- GECX Sales Specialist - US…7M
GECX Sales Specialist - US Retail
Google
As part of the Cloud Go-to-Market Specialist Sales team, I act as a trusted AI advisor to retail clients. I specialize in using AI to improve their customer's journey from discovery, to transaction, to support. My focus is on building strong executive relationships, identifying high-impact AI use cases, and driving growth and strategic value for our customers' businesses. I collaborate closely with cross-functional teams at Google and our partners to deliver exceptional outcomes and transformative customer experiences for the retail industry.
- Global Practice Architect,…6M
Global Practice Architect, AI
Google
As the Global Practice Architect for AI in Customer Engagement, I am responsible for designing the end-to-end Go-to-Market (GTM) strategy for Google Cloud's AI Customer Engagement portfolio. I own the construction, implementation, and performance of GTM AI plays, aligning our product portfolio with company strategy to achieve key growth targets. - Lead and orchestrate alignment across numerous global teams—including Product Engineering, Solutions, Partners, Services, and Marketing—to develop and scale integrated GTM AI blueprints. - Drive strategic decision-making by leveraging analysis and data-driven insights , overseeing the GTM AI portfolio and recommending new approaches based on busin…
- GTM Specialist, CCAI11M
Go To Market Specialist, CCAI
Google
As the Go To Market Specialist for our Customer Engagement Suite: - Drove GTM success and innovation, leveraging strategic partnerships and developing high-impact content that positioned solutions competitively in the marketplace. - Developed and executed comprehensive stakeholder management plans, ensuring seamless cross-functional alignment across all GTM and sales initiatives. - Elevated customer engagement support and steered integrated demand generation strategies to maximize market reach and qualified lead flow. - Collaborated with internal and external leadership to define, create, and launch industry-specific offers, solution chains, and essential business assets. - Delivered except…
- MICROSOFTJOB
- Senior Account Executive -…1Y 1M
Senior Account Executive - Contact Center AI
Microsoft
Served as trusted advisor for Microsoft’s Customer Contact automation solutions in the Travel and Hospitality industry (airlines, hotels, cruises, casinos, theme parks). Grew the business while undergoing a difficult decommissioning of legacy solutions towards Generative AI based solutions. • Grew recurring revenue to 134% of previous year, while the business decommissioned legacy solutions. 100% retention of customers, while upselling products. • Surpassed quota to reach 144% of target. • Acquired net new logos. Only Account Executive to do so in organization. • Effectively leveraged non positional power to lead cross functional teams to deliver comprehensive solutions for clients. Members…
- Senior Account Executive1Y 7M
Senior Account Executive
Microsoft
Drove sales for Microsoft’s Conversational AI and Biometric Identification solutions in the “South” territory. Focused mostly on Fintech accounts in the region. • Surpassed quota to achieve 129% and 118% of goal in my first and second years in the role. • Led cross functional teams to deliver and sell complete solutions for customers. Team included sales, presales, and implementation of different products. • Solved customer issues with complete solutions, rather than individual products. Only account executive to sell the entire portfolio to a customer. • Developed and leveraged ROI tools for the different solutions in the portfolio. Shared these with customers, so the value of the solution…
- NETAPPJOB
- Global Technical Strategis…2Y 6M
Global Technical Strategist, Global accounts, LATAM
NetApp
Led technical sales relationships with NetApp’s Global Accounts (largest, named accounts) through LATAM • Led technical account management across 59 different countries. • Surpassed or met quota over the 4 years in the role. Quota ~$50M • Architected and sold solutions across data center infrastructure, as well as emerging cloud solutions. • Coordinated solutions and messaging between local account needs and headquarter alignment. • Performed POCs and technical demonstrations of on premise and cloud solutions. As a prelude to client sales and further partner evangelization. • Led channel development and evangelization. Led training sessions, and joint selling with local partners. • Worked a…
- Systems Eng, Central Ameri…5Y 4M
Systems Engineer, Central America and the Caribbean
NetApp
Led technical sales and relationships in the Caribbean and Central America as a technical expert resource for the clients and account team. Initially started as the lead for the Caribbean and grew responsibilities while on the role. • Led technical account management across 23 different countries. • Exceeded or met quota of $15M, over the 5 years on the role. • Earned MBA while working full time. • Performed POCs and technical demonstrations of on premise and cloud solutions. As a prelude to client sales and further partner evangelization. • Led channel development and evangelization. • Worked with a diverse set of clients, including SMB, large enterprises, and governments.
- GEJOB
- CPQ Program Mgr1Y 4M
CPQ Program Manager
GE
Managed the CPQ (Configuration, Pricing, Quoting) program for GE Oil and Gas. Worked with different divisions to gather requirements and implement quoting tools to fit them and led a team of 14 offshore developers and a budget of more than $2M for the implementation and support of the tool. As a result, GE was able to retire 3 legacy tools, standardize processes over disparate business units.
- Information Technology Lea…2Y
Information Technology Leadership Program
GE
The Information Technology Leadership Program was a structured leadership acceleration program. During the two-year program, participants hold four different project management positions. During the rotations, members work in different business units and geographic locations. In the two years I: - Managed projects using both agile (certified) and waterfall methodologies - Managed projects in Oracle ERP, Salesforce, Big Machines - Worked in power generation, power distribution, retail commerce, and field service business units. As well as core corporate. - Became Greenbelt Six Sigma and Agile project management certified
- GE Energy Intern1M
GE Energy Intern
GE
Summer Internship in GE Energy. Optimized manufacturing processes.
- Job: Google — GECX Sales Specialist - US Retail · 2026-03 – present · 5 mo — As part of the Cloud Go-to-Market Specialist Sales team, I act as a trusted AI advisor to retail clients. I specialize in using AI to improve their customer's journey from discovery, to transaction, to support. My focus is on building strong executive relationships, identifying high-impact AI use cases, and driving growth and strategic value for our customers' businesses. I collaborate closely with cross-functional teams at Google and our partners to deliver exceptional outcomes and transformative customer experiences for the retail industry.
- Job: Google — Global Practice Architect, AI · 2025-10 – 2026-04 · 6 mo — As the Global Practice Architect for AI in Customer Engagement, I am responsible for designing the end-to-end Go-to-Market (GTM) strategy for Google Cloud's AI Customer Engagement portfolio. I own the construction, implementation, and performance of GTM AI plays, aligning our product portfolio with company strategy to achieve key growth targets. - Lead and orchestrate alignment across numerous global teams—including Product Engineering, Solutions, Partners, Services, and Marketing—to develop and scale integrated GTM AI blueprints. - Drive strategic decision-making by leveraging analysis and data-driven insights , overseeing the GTM AI portfolio and recommending new approaches based on busin…
- Job: Google — Go To Market Specialist, CCAI · 2024-11 – 2025-10 · 11 mo — As the Go To Market Specialist for our Customer Engagement Suite: - Drove GTM success and innovation, leveraging strategic partnerships and developing high-impact content that positioned solutions competitively in the marketplace. - Developed and executed comprehensive stakeholder management plans, ensuring seamless cross-functional alignment across all GTM and sales initiatives. - Elevated customer engagement support and steered integrated demand generation strategies to maximize market reach and qualified lead flow. - Collaborated with internal and external leadership to define, create, and launch industry-specific offers, solution chains, and essential business assets. - Delivered except…
- Job: Microsoft — Senior Account Executive - Contact Center AI · 2023-07 – 2024-08 · 1y 1mo — Served as trusted advisor for Microsoft’s Customer Contact automation solutions in the Travel and Hospitality industry (airlines, hotels, cruises, casinos, theme parks). Grew the business while undergoing a difficult decommissioning of legacy solutions towards Generative AI based solutions. • Grew recurring revenue to 134% of previous year, while the business decommissioned legacy solutions. 100% retention of customers, while upselling products. • Surpassed quota to reach 144% of target. • Acquired net new logos. Only Account Executive to do so in organization. • Effectively leveraged non positional power to lead cross functional teams to deliver comprehensive solutions for clients. Members…
- Job: Microsoft — Senior Account Executive · 2021-12 – 2023-07 · 1y 7mo — Drove sales for Microsoft’s Conversational AI and Biometric Identification solutions in the “South” territory. Focused mostly on Fintech accounts in the region. • Surpassed quota to achieve 129% and 118% of goal in my first and second years in the role. • Led cross functional teams to deliver and sell complete solutions for customers. Team included sales, presales, and implementation of different products. • Solved customer issues with complete solutions, rather than individual products. Only account executive to sell the entire portfolio to a customer. • Developed and leveraged ROI tools for the different solutions in the portfolio. Shared these with customers, so the value of the solution…
- Job: NetApp — Global Technical Strategist, Global accounts, LATAM · 2019-06 – 2021-12 · 2y 6mo — Led technical sales relationships with NetApp’s Global Accounts (largest, named accounts) through LATAM • Led technical account management across 59 different countries. • Surpassed or met quota over the 4 years in the role. Quota ~$50M • Architected and sold solutions across data center infrastructure, as well as emerging cloud solutions. • Coordinated solutions and messaging between local account needs and headquarter alignment. • Performed POCs and technical demonstrations of on premise and cloud solutions. As a prelude to client sales and further partner evangelization. • Led channel development and evangelization. Led training sessions, and joint selling with local partners. • Worked a…
- Job: NetApp — Systems Engineer, Central America and the Caribbean · 2014-02 – 2019-06 · 5y 4mo — Led technical sales and relationships in the Caribbean and Central America as a technical expert resource for the clients and account team. Initially started as the lead for the Caribbean and grew responsibilities while on the role. • Led technical account management across 23 different countries. • Exceeded or met quota of $15M, over the 5 years on the role. • Earned MBA while working full time. • Performed POCs and technical demonstrations of on premise and cloud solutions. As a prelude to client sales and further partner evangelization. • Led channel development and evangelization. • Worked with a diverse set of clients, including SMB, large enterprises, and governments.
- Job: GE — CPQ Program Manager · 2012-09 – 2014-01 · 1y 4mo — Managed the CPQ (Configuration, Pricing, Quoting) program for GE Oil and Gas. Worked with different divisions to gather requirements and implement quoting tools to fit them and led a team of 14 offshore developers and a budget of more than $2M for the implementation and support of the tool. As a result, GE was able to retire 3 legacy tools, standardize processes over disparate business units.
- Job: GE — Information Technology Leadership Program · 2010-09 – 2012-09 · 2y — The Information Technology Leadership Program was a structured leadership acceleration program. During the two-year program, participants hold four different project management positions. During the rotations, members work in different business units and geographic locations. In the two years I: - Managed projects using both agile (certified) and waterfall methodologies - Managed projects in Oracle ERP, Salesforce, Big Machines - Worked in power generation, power distribution, retail commerce, and field service business units. As well as core corporate. - Became Greenbelt Six Sigma and Agile project management certified
- Job: GE — GE Energy Intern · 2009-07 – 2009-08 · 1 mo — Summer Internship in GE Energy. Optimized manufacturing processes.
- School: Florida International University — Master of Business Administration (M.B.A.), MBA
- School: University of Miami — Bachelor of Science (B.S.), Computer Engineering
- School: Belen Jesuit Preparatory School — High School
Skills
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