El Levett
GTM, RevOps & Marketing ⚡ 4x founding hire
I've been the founding GTM hire at multiple startups. No CRM, no data, no attribution, no playbook, just a revenue target and a blank page.
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Three end to end revenue stacks built from scratch later, I've stopped counting the times I've had to build the thing before I could use Unlike most marketers I've had hands on experience building the full stack: Pipeline infrastructure, deliverability, onboarding journeys, AI automation, marketing attribution. I'm obsessively curious. Always in a course, always testing something, always six months into whatever the GTM world is about to catch up to. I hold a Green Belt in Lean Six Sigma, I'm a Pavilion member and a founding member of AI Snack Club.
GTM Index
- HYVE GROUPJOB
- GTM Infrastructure Lead6M
GTM Infrastructure Lead
Hyve Group
Building the backend infrastructure to support Hyve's newest global portfolio of events. Architecting the CRM and GTM infrastructure for Hyve's accelerator model, building the foundational data systems that enable new events to be launched and scaled repeatably, driving further revenue from M&A and geo clones. Designing and deploying the full data model, tool integrations and AI-powered automation layer from scratch, with an ai-native, revenue-first lens.
- PAVILIONJOB
- Associate7M
Associate
Pavilion
Certifications: > AI for Modern Marketers: Smarter GTM Workflows > P&L Fluency > AI in GTM School
- CHAIRSYDEJOB
- Head of Mktg11M
Head of Marketing
Chairsyde
Joined Chairsyde as the first marketing hire, building the function from scratch - defining the category, hiring the initial team, and owning the commercial marketing strategy to reach Series A goals. Led forecasting, budgeting and benchmarking, while reducing CPA and CAC through a content-led inbound engine, experimentation through paid and digital channels, event marketing, and tightly aligned sales outbound campaigns.
- HLTH EUROPEJOB
- Senior Dir, Global Digital…7M
Senior Director, Global Digital Marketing
HLTH Europe
Led the HLTH global digital marketing team, following promotion from Head of Marketing at HLTH Europe. Focused on MarTech, attribution, analytics, data modelling, and product alignment. Covering all digital requirements including website management, integrations, CRM, database hygiene, PPC, and paid channels.
- Head of Mktg (HLTH Europe)1Y 5M
Head of Marketing (HLTH Europe)
HLTH Europe
Joined HLTH Europe as employee #5: Launched HLTH Europe for the first time. Led and created all marketing, including initial CRM build, data build, tech integrations, campaign execution, creative guidelines, automation, social media, and analytics.
- HUMAJOB
- Content Mktg Lead4M
Content Marketing Lead
Huma
Held a short contract role to map, align, and develop a robust content marketing machine for selling a Class IIb medical device into complex NHS and provider organisations.
- HEALTHHEROJOB
- Content Mktg Lead/Head of…2M
Content Marketing Lead/Head of Creative Operations - HealthHero Group
HealthHero
Group-level content marketing lead, managing the content output across group projects and developing assets and support for all areas of the HealthHero portfolio.
- Content Mktg Lead - UK&IE9M
Content Marketing Lead - UK&IE
HealthHero
Joined as Content Lead for UK&IE, progressed to managing content and creative operations at a group level, across the entire HealthHero portfolio. Managed the creative and content teams to drive lead generation, support retention, and reduce CPA through SEO and media partnerships.
- BIRDIE HOME CARE SOFTWAREJOB
- Content Mgr2Y 3M
Content Manager
Birdie Home Care Software
Joined Birdie as the first marketing hire. Worked with the brand from Seed stage, through to Series A and helped prepare for Series B. Covering every element of marketing strategy, my impact laid the foundations for expansion into Germany allowing marketing efforts to be geo-cloned and localised.
- Webinar Strategist and Pro…1Y 2M
Webinar Strategist and Programme Leader
Birdie Home Care Software
- PRINTED.COMJOB
- Content Mgr1Y 7M
Content Manager
printed.com
As the leader of all things words at Printed.com, I drove the content strategy across B2B, B2B2C, and B2C channels. From crafting compelling content to overseeing brand partnerships, I shaped how we engage with audiences and amplify our message, ensuring a consistent and impactful presence across all touch points.
- Copywriter1Y
Copywriter
printed.com
Covering all things words.
- JUST EAT TAKEAWAY.COMJOB
- Copywriter1Y 9M
Copywriter
Just Eat Takeaway.com
Multi-faceted copywriting for a global audience, including out-of-home print ads, digital lead-gen and CRM.
- PH.CREATIVEJOB
- Copywriter8M
Copywriter
Ph.Creative
In-house and agency copywriter for a multitude of different clients. In-house projects included editing our Amazon bestselling book 'Getting Goosebumps'.
- Digital Mktg Copywriter/Co…3M
Digital Marketing Copywriter/Content Creator - International Festival for Business 2014
Ph.Creative
Focused role designed to maximise content creation during the International Festival for Business 2014.
- Job: Ph.Creative — Digital Marketing Copywriter/Content Creator - International Festival for Business 2014 · 2014-05 – 2014-08 — Focused role designed to maximise content creation during the International Festival for Business 2014.
- Job: Just Eat Takeaway.com — Copywriter · 2015-04 – 2017-01 — Multi-faceted copywriting for a global audience, including out-of-home print ads, digital lead-gen and CRM.
- Job: Hyve Group — GTM Infrastructure Lead · 2026-02 – present — Building the backend infrastructure to support Hyve's newest global portfolio of events. Architecting the CRM and GTM infrastructure for Hyve's accelerator model, building the foundational data systems that enable new events to be launched and scaled repeatably, driving further revenue from M&A and geo clones. Designing and deploying the full data model, tool integrations and AI-powered automation layer from scratch, with an ai-native, revenue-first lens.
- Job: Ph.Creative — Copywriter · 2014-08 – 2015-04 — In-house and agency copywriter for a multitude of different clients. In-house projects included editing our Amazon bestselling book 'Getting Goosebumps'.
- Job: Pavilion — Associate · 2026-01 – present — Certifications: > AI for Modern Marketers: Smarter GTM Workflows > P&L Fluency > AI in GTM School
- Job: HLTH Europe — Head of Marketing (HLTH Europe) · 2023-02 – 2024-07 — Joined HLTH Europe as employee #5: Launched HLTH Europe for the first time. Led and created all marketing, including initial CRM build, data build, tech integrations, campaign execution, creative guidelines, automation, social media, and analytics.
- Job: HealthHero — Content Marketing Lead - UK&IE · 2021-11 – 2022-08 — Joined as Content Lead for UK&IE, progressed to managing content and creative operations at a group level, across the entire HealthHero portfolio. Managed the creative and content teams to drive lead generation, support retention, and reduce CPA through SEO and media partnerships.
- Job: Birdie Home Care Software — Webinar Strategist and Programme Leader · 2020-03 – 2021-05
- Job: Birdie Home Care Software — Content Manager · 2019-08 – 2021-11 — Joined Birdie as the first marketing hire. Worked with the brand from Seed stage, through to Series A and helped prepare for Series B. Covering every element of marketing strategy, my impact laid the foundations for expansion into Germany allowing marketing efforts to be geo-cloned and localised.
- Job: HLTH Europe — Senior Director, Global Digital Marketing · 2024-07 – 2025-02 — Led the HLTH global digital marketing team, following promotion from Head of Marketing at HLTH Europe. Focused on MarTech, attribution, analytics, data modelling, and product alignment. Covering all digital requirements including website management, integrations, CRM, database hygiene, PPC, and paid channels.
- Job: Huma — Content Marketing Lead · 2022-10 – 2023-02 — Held a short contract role to map, align, and develop a robust content marketing machine for selling a Class IIb medical device into complex NHS and provider organisations.
- Job: printed.com — Content Manager · 2018-01 – 2019-08 — As the leader of all things words at Printed.com, I drove the content strategy across B2B, B2B2C, and B2C channels. From crafting compelling content to overseeing brand partnerships, I shaped how we engage with audiences and amplify our message, ensuring a consistent and impactful presence across all touch points.
- Job: HealthHero — Content Marketing Lead/Head of Creative Operations - HealthHero Group · 2022-08 – 2022-10 — Group-level content marketing lead, managing the content output across group projects and developing assets and support for all areas of the HealthHero portfolio.
- Job: Chairsyde — Head of Marketing · 2025-02 – 2026-01 — Joined Chairsyde as the first marketing hire, building the function from scratch - defining the category, hiring the initial team, and owning the commercial marketing strategy to reach Series A goals. Led forecasting, budgeting and benchmarking, while reducing CPA and CAC through a content-led inbound engine, experimentation through paid and digital channels, event marketing, and tightly aligned sales outbound campaigns.
- Job: printed.com — Copywriter · 2017-01 – 2018-01 — Covering all things words.
- School: Edge Hill University — Bachelor of Arts (BA), Advertising
Skills
Playbooks
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