Emily Carroll
GTM Engineer
Ironclad, Inc.
ex-SnowflakeGTM Index
- IRONCLAD,JOB
- GTM Eng10M
GTM Engineer
Ironclad, Inc.
- SNOWFLAKEJOB
- Senior Mktg Operations and…1Y 1M
Senior Marketing Operations and Automation Manager
Snowflake
Own end-to-end automation strategy for Growth Marketing, scaling a Workato ecosystem that reduced manual processes by 70% and accelerated campaign execution from days to hours Designed and implemented the foundational Workato architecture, data models, and integrations (Marketo, Salesforce, Snowflake, etc.), reducing campaign-build, data-sync cycles, and outbound content generation and workflows enabling real-time execution and analytics
- ABM Operations Mgr2Y 5M
ABM Operations Manager
Snowflake
Owned Snowflake’s ABM martech stack—platform administration, end‑to‑end integrations, and vendor management—for 6sense, Demandbase, Bombora, Mutiny, LinkedIn Campaign Manager, Outreach, Qualified, Reachdesk Led renewals and roadmap alignment for 5+ vendors, negotiating cost savings while securing priority feature development to support global ABM growth Unified Demandbase intent, Bombora surge, Mutiny & Rollworks web‑engagement, and first‑party product signals in Snowflake, powering scoring models that improved account-tiering
- ARUBA, A HEWLETT PACKARD ENTERPRISE COMPANYJOB
- ABM Mktg Mgr3Y 2M
ABM Marketing Manager
Aruba, a Hewlett Packard Enterprise company
Built out MarTech stack for marketing operations digital transformation towards ABM demand generation programs Lead cross functional teams to execute end-to-end programs around ABM strategy that enabled marketing and sales alignment during demand generation campaigns resulting in 60% increase in sales velocity for ISR team Drove product solutions and GTM strategies with our partners and vendors Managed remote and local team to support global programs
- Customer Experience Mktg2Y
Customer Experience Marketing
Aruba, a Hewlett Packard Enterprise company
Developed, built, and executed customer experience program focused on evaluating customer trial program and improvement across marketing, sales, and customer success Implemented and integrated feedback and support tools across crossfuntional teams to create actionable customer feedback loop Developed customer NSAT and CSAT scores across trial program and customer buying cycle
- SAP CUSTOMER EXPERIENCEJOB
- Briefing Project Mgr, Exec…1Y 1M
Briefing Project Manager, Executive Briefing Center
SAP Customer Experience
Project management of executive customer meetings Related product marketing materials with sales leads to create targeted customer solutions Analyzed statistical data to correlate product marketing demand generation back to customer engagement Developed customized briefing agendas, facilitation, and scheduling to ensure account teams collaborate with speakers and understand account status and meeting objectives
- SALESFORCEJOB
- Contractor, Dreamforce EBC…4M
Contractor, Dreamforce EBC Project Coordinator
Salesforce
Carried out a consistent process and strategy to deliver a uniquely Salesforce.com experience for customers, execs and product leaders at Dreamforce—the world’s largest enterprise cloud computing event Executed the coordination of over 350 speakers, facilitated, and hosted over 1,400 EBC customer meetings Provided on-site event support and was point of contact for coordination of customer meetings
- FRANKLIN TEMPLETONJOB
- Intern, Enterprise Social…2M
Intern, Enterprise Social and HR Systems
Franklin Templeton
Provided support for Enterprise Social Network on company wide intranet Developed and presented training on Sitrion (enterprise social network application) Part of team tasked with adoption and implementation for new employees Planned, proposed, and executed site organization and design of application, training material, and navigation for system upgrade Created training materials and tutorial video
- THE COUNTER®JOB
- Social Media Mktg Mgr3Y 3M
Social Media Marketing Manager
The Counter®
Worked with multi-store owners and general managers to develop a comprehensive marketing, brand promotion with per store budget for an annual local social media, and customer profile campaign Led all aspects of social media campaign with Yelp, Facebook, Google+ and Instagram coordinated post management Led Facebook likes to 100% annual growth and Yelp to a sustained 4+ stars Created interactive content for social media and engaged with audience Developed long-term relationships with customers and increasing repeat business
- WEST VALLEY CLEAN WATER PROGRAMJOB
- Assistant to Project Mgr1Y 6M
Assistant to Project Manager
West Valley Clean Water Program
Created, reviewed, and published program documents Created and published web content Completed numerous office tasks and projects
- Job: Ironclad, Inc. — GTM Engineer · 2025-12 – present · 8 mo
- Job: Snowflake — Senior Marketing Operations and Automation Manager · 2024-10 – 2025-11 · 1y 1mo — Own end-to-end automation strategy for Growth Marketing, scaling a Workato ecosystem that reduced manual processes by 70% and accelerated campaign execution from days to hours Designed and implemented the foundational Workato architecture, data models, and integrations (Marketo, Salesforce, Snowflake, etc.), reducing campaign-build, data-sync cycles, and outbound content generation and workflows enabling real-time execution and analytics
- Job: Snowflake — ABM Operations Manager · 2022-07 – 2024-12 · 2y 5mo — Owned Snowflake’s ABM martech stack—platform administration, end‑to‑end integrations, and vendor management—for 6sense, Demandbase, Bombora, Mutiny, LinkedIn Campaign Manager, Outreach, Qualified, Reachdesk Led renewals and roadmap alignment for 5+ vendors, negotiating cost savings while securing priority feature development to support global ABM growth Unified Demandbase intent, Bombora surge, Mutiny & Rollworks web‑engagement, and first‑party product signals in Snowflake, powering scoring models that improved account-tiering
- Job: Aruba, a Hewlett Packard Enterprise company — ABM Marketing Manager · 2019-04 – 2022-06 · 3y 2mo — Built out MarTech stack for marketing operations digital transformation towards ABM demand generation programs Lead cross functional teams to execute end-to-end programs around ABM strategy that enabled marketing and sales alignment during demand generation campaigns resulting in 60% increase in sales velocity for ISR team Drove product solutions and GTM strategies with our partners and vendors Managed remote and local team to support global programs
- Job: Aruba, a Hewlett Packard Enterprise company — Customer Experience Marketing · 2018-01 – 2020-01 · 2y — Developed, built, and executed customer experience program focused on evaluating customer trial program and improvement across marketing, sales, and customer success Implemented and integrated feedback and support tools across crossfuntional teams to create actionable customer feedback loop Developed customer NSAT and CSAT scores across trial program and customer buying cycle
- Job: SAP Customer Experience — Briefing Project Manager, Executive Briefing Center · 2016-12 – 2018-01 · 1y 1mo — Project management of executive customer meetings Related product marketing materials with sales leads to create targeted customer solutions Analyzed statistical data to correlate product marketing demand generation back to customer engagement Developed customized briefing agendas, facilitation, and scheduling to ensure account teams collaborate with speakers and understand account status and meeting objectives
- Job: Salesforce — Contractor, Dreamforce EBC Project Coordinator · 2016-07 – 2016-11 · 4 mo — Carried out a consistent process and strategy to deliver a uniquely Salesforce.com experience for customers, execs and product leaders at Dreamforce—the world’s largest enterprise cloud computing event Executed the coordination of over 350 speakers, facilitated, and hosted over 1,400 EBC customer meetings Provided on-site event support and was point of contact for coordination of customer meetings
- Job: Franklin Templeton — Intern, Enterprise Social and HR Systems · 2015-06 – 2015-08 · 2 mo — Provided support for Enterprise Social Network on company wide intranet Developed and presented training on Sitrion (enterprise social network application) Part of team tasked with adoption and implementation for new employees Planned, proposed, and executed site organization and design of application, training material, and navigation for system upgrade Created training materials and tutorial video
- Job: The Counter® — Social Media Marketing Manager · 2011-09 – 2014-12 · 3y 3mo — Worked with multi-store owners and general managers to develop a comprehensive marketing, brand promotion with per store budget for an annual local social media, and customer profile campaign Led all aspects of social media campaign with Yelp, Facebook, Google+ and Instagram coordinated post management Led Facebook likes to 100% annual growth and Yelp to a sustained 4+ stars Created interactive content for social media and engaged with audience Developed long-term relationships with customers and increasing repeat business
- Job: West Valley Clean Water Program — Assistant to Project Manager · 2009-06 – 2010-12 · 1y 6mo — Created, reviewed, and published program documents Created and published web content Completed numerous office tasks and projects
- Job: Mike Ollefs — Assistant to Project Manager · unknown – present
- Job: No-company. (Self-employed.) — Assistant to Project Manager · unknown – present
- Job: Go To Market Engineering — Assistant to Project Manager · unknown – present
- School: California State University-Sacramento — Bachelor’s Degree, Marketing Communication Studies
Skills
Playbooks
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