Émile Aoun
Planting Growth & GTM systems that scale your company and mission 🌱
SorbetEngineer by training with years of hands-on growth marketing experience across my own DTC brands and consulting clients.
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I've built go-to-market systems, outbound pipelines, and content engines from zero, always with a bias toward action and a close eye on what the data is actually saying. I work well directly with founders, move fast without needing oversight, and use AI tools as a genuine part of how I operate every day.
GTM Index
- SORBETJOB
- GTM & Growth Eng1Y 11M
GTM & Growth Engineer
Sorbet
Led growth marketing strategy for a B2B fintech platform focused on cross-border payments across the MENA region, owning acquisition funnels across paid and organic channels. Built lifecycle marketing programs and email sequences to move prospects through a long-cycle B2B sales process, improving lead quality and conversion rates. Used AI automation to streamline campaign operations, reporting, and outreach personalization at scale.
- BRAINCAPJOB
- GTM Eng1Y 6M
GTM Engineer
Braincap
Owned product marketing and GTM strategy for a SaaS platform building the definitive knowledge base for podcast content, developing positioning, messaging, and go-to-market strategy from the ground up. Built feature launch campaigns that translated complex technical capabilities into clear value propositions for content creators and enterprise buyers. Partnered closely with product and engineering to align roadmap priorities with market feedback and competitive positioning.
- BELVOIRJOB
- AI-Native Growth Mktg Lead1Y 6M
AI-Native Growth Marketing Lead | Growth Engineer
Belvoir
Built the full acquisition engine from scratch for a B2B venue group. Owned account segmentation, data enrichment, outbound architecture (multi-domain provisioning, deliverability optimization), programmatic landing pages, and local SEO targeting high-intent keywords. Designed real-time pipeline tracking dashboards and reporting for leadership. Operated as the sole growth function across paid, organic, and outbound.
- EMKO.JOB
- Founder & Head Of Operations4Y 7M
Founder & Head Of Operations
emko.
Built and grew three DTC e-commerce brands from zero to exit, owning acquisition, retention, and operations with a very small team. Ran paid and organic channels across Meta, Google, email, and SMS, and automated key workflows using E-Mail and AI Automation. Exited all three businesses, with the marketing infrastructure contributing directly to their value at sale.
- DARKO AGENCYJOB
- Growth Mktg Lead1Y 11M
Growth Marketing Lead
Darko Agency
Promoted to lead the agency’s growth marketing function, managing a portfolio of client accounts and overseeing campaign strategy, execution, and performance reporting across multiple industries. Scaled paid media programs across Meta, Google, and LinkedIn for clients ranging from early-stage startups to established brands, with full accountability for budget allocation and results. Introduced automation workflows into agency operations, reducing manual overhead while improving output consistency and campaign turnaround time.
- Growth Mktg Specialist5M
Growth Marketing Specialist
Darko Agency
Executed multi-channel acquisition campaigns for a diverse client roster, developing expertise across paid media, email marketing, and funnel optimization. Managed client relationships directly, presenting strategy and performance results to stakeholders across retail, hospitality, and professional services.
- CONCORDIA UNIVERSITYSCHOOL
- Bachelor of Eng (BEng), Co…4Y 11M
Bachelor of Engineering (BEng), Computer Engineering
Concordia University
- GILDANJOB
- Data and Mktg Systems Anal…4M
Data and Marketing Systems Analyst
Gildan
Managed enterprise data and reporting systems across business units, extracting operational insights to support cross-functional decision-making.
- UTC/PRATT & WHITNEYJOB
- Software Developer4M
Software Developer
UTC/Pratt & Whitney
Built a custom desktop application that replaced browser-based tools for field operators, developed in C++ and .NET.
- Job: Sorbet — GTM & Growth Engineer · 2024-06 – 2026-05 · 1y 11mo — Led growth marketing strategy for a B2B fintech platform focused on cross-border payments across the MENA region, owning acquisition funnels across paid and organic channels. Built lifecycle marketing programs and email sequences to move prospects through a long-cycle B2B sales process, improving lead quality and conversion rates. Used AI automation to streamline campaign operations, reporting, and outreach personalization at scale.
- Job: Braincap — GTM Engineer · 2022-12 – 2024-06 · 1y 6mo — Owned product marketing and GTM strategy for a SaaS platform building the definitive knowledge base for podcast content, developing positioning, messaging, and go-to-market strategy from the ground up. Built feature launch campaigns that translated complex technical capabilities into clear value propositions for content creators and enterprise buyers. Partnered closely with product and engineering to align roadmap priorities with market feedback and competitive positioning.
- Job: Belvoir — AI-Native Growth Marketing Lead | Growth Engineer · 2022-02 – 2023-08 · 1y 6mo — Built the full acquisition engine from scratch for a B2B venue group. Owned account segmentation, data enrichment, outbound architecture (multi-domain provisioning, deliverability optimization), programmatic landing pages, and local SEO targeting high-intent keywords. Designed real-time pipeline tracking dashboards and reporting for leadership. Operated as the sole growth function across paid, organic, and outbound.
- Job: emko. — Founder & Head Of Operations · 2018-07 – 2023-02 · 4y 7mo — Built and grew three DTC e-commerce brands from zero to exit, owning acquisition, retention, and operations with a very small team. Ran paid and organic channels across Meta, Google, email, and SMS, and automated key workflows using E-Mail and AI Automation. Exited all three businesses, with the marketing infrastructure contributing directly to their value at sale.
- Job: Darko Agency — Growth Marketing Lead · 2020-03 – 2022-02 · 1y 11mo — Promoted to lead the agency’s growth marketing function, managing a portfolio of client accounts and overseeing campaign strategy, execution, and performance reporting across multiple industries. Scaled paid media programs across Meta, Google, and LinkedIn for clients ranging from early-stage startups to established brands, with full accountability for budget allocation and results. Introduced automation workflows into agency operations, reducing manual overhead while improving output consistency and campaign turnaround time.
- Job: Darko Agency — Growth Marketing Specialist · 2019-09 – 2020-02 · 5 mo — Executed multi-channel acquisition campaigns for a diverse client roster, developing expertise across paid media, email marketing, and funnel optimization. Managed client relationships directly, presenting strategy and performance results to stakeholders across retail, hospitality, and professional services.
- Job: Gildan — Data and Marketing Systems Analyst · 2018-04 – 2018-08 · 4 mo — Managed enterprise data and reporting systems across business units, extracting operational insights to support cross-functional decision-making.
- Job: UTC/Pratt & Whitney — Software Developer · 2017-01 – 2017-05 · 4 mo — Built a custom desktop application that replaced browser-based tools for field operators, developed in C++ and .NET.
- School: Concordia University — Bachelor of Engineering (BEng), Computer Engineering · 2014 – 2018
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