Elcin Nevruz, MBA
Global Director of Product & GTM @ Visa Direct | Digital Assets & Stablecoins | Scaling Cross-Border Payments | Product Strategy & Commercialization
VisaI am a customer-centric Product and GTM leader who bridges the gap between complex technical infrastructure and scalable, high-growth business models.
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With 15 years of experience across enterprise tech, FinTech, and emerging digital assets, I specialize in the end-to-end product lifecycle—from driving initial customer discovery and defining the product vision, to 0→1 execution and global market My career spans from high-growth SaaS startups to Fortune 500 leaders like Visa and HP. Currently, I drive the product vision and execution for key initiatives shaping the future of money movement, leading the development and commercialization of cross-border payment and stablecoin solutions. By aligning agile product roadmaps with aggressive GTM execution, I help translate complex market requirements into revenue-generating I thrive at the intersection of Product Management, Engineering, and Product Marketing. Whether I am rationalizing engineering backlogs to ensure rapid product-market fit, crafting compelling product positioning, or building a global commercialization playbook, my focus is always on delivering exceptional user experiences and driving bottom-line I hold an MBA in Strategy and Technology Management from UCLA Anderson and have a proven track record of leading cross-functional squads to launch and scale over 100 products and features Core Competencies:Core Product Management: Product Vision & Strategy, Product Lifecycle Management (PLM), Roadmap Prioritization, Customer Discovery, Agile ExecutionProduct Marketing & GTM: Go-To-Market Strategy, Product Positioning & Messaging, Pricing & Packaging, Enterprise Sales EnablementDomain Expertise: Digital Assets, Stablecoins, Cross-Border Payments, FinTech, B2B SaaS
GTM Index
- PRODUCT-LED ALLIANCEJOB
- Ambassador & Chapter Lead,…7Y 7M
Ambassador & Chapter Lead, Founding Member
Product-Led Alliance
Connecting and empowering passionate Product-Led leaders
- VISAJOB
- Global Dir, Product & GTM…2Y 1M
Global Director, Product & GTM - Visa Direct
Visa
Driving Global Product Strategy and GTM initiatives at Visa Direct, where I bridge the gap between complex enterprise infrastructure and market-leading user experiences. I focus on the commercialization of cross-border payment solutions and digital assets (stablecoins), translating technical product roadmaps into global market successes. I thrive at the intersection of product management, regional scalability, and cross-functional execution to bring strategic launches to life.
- BLOCKDAEMONJOB
- Sr. Dir & Head of Product…2Y
Sr. Director & Head of Product Strategy, GTM & Product Marketing
Blockdaemon
• Drove global product strategy and established core GTM frameworks at Blockdaemon, aligning cross-functional teams to scale enterprise solutions. • Executed high-impact launch strategies and GTM initiatives, bridging Product, Engineering, and Sales to drive a 15% increase in global sales revenue. • Architected the global commercialization playbook, defining pricing architecture, market positioning, and partner enablement to accelerate enterprise adoption. • Refined product positioning to seamlessly translate complex technical infrastructure into clear business value, achieving a 20% increase in customer conversion rates.
- VARIOUS COMPANIES & STARTUPSJOB
- Advisor, Product Strategy,…11Y
Advisor, Product Strategy, GTM & Commercialization
Various Companies & Startups
• Directed core Product Strategy and end-to-end lifecycle management for a portfolio of tech startups and public companies, bridging the gap between technical vision and scalable, revenue-generating business models. • Drove rapid product-market fit (PMF) by leveraging deep user research to rationalize product roadmaps, ensuring engineering priorities and feature development aligned directly with urgent market demands. • Defined strategic product positioning and guided complex product launches, translating technical capabilities into clear enterprise value propositions to accelerate market adoption.
- BILLJOB
- Senior Mgr, GTM Strategy &…2Y 11M
Senior Manager, GTM Strategy & Product Marketing
BILL
BILL (NYSE: BILL) is the leading digital business payments company with over 3M network members and moving more than $100B annually. Bill.com's AI-enabled payment platform helps SMBs and mid-size companies send and receive domestic and cross border payments by automating account payable and receivable processes. • Developed and executed strategic Go-to-Market plans for new product launches and feature releases, driving market penetration and revenue growth. • Crafted compelling positioning and messaging strategies that distinctively differentiate Bill.com solutions, elevating the brand's competitive advantage and market positioning. • Worked closely with sales team and delivered sales pla…
- CELIGOJOB
- Principal Mgr, GTM and Pro…1Y 11M
Principal Manager, GTM and Product Strategy
Celigo
Built for both IT professionals and business users, Celigo is a complete integration platform (iPaaS) that easily connects and automates processes across thousands of cloud applications. The platform powers Integration Apps - pre-built, full-featured, highly customizable integrations between popular cloud applications such as NetSuite, Salesforce, Square, Zendesk, Jira, Shopify, Magento, Amazon, and more. • Led global product marketing team for developer and business-user facing products, including pre-built integrations between leading SaaS applications such as NetSuite, Microsoft Dynamics, Salesforce, Square, Zendesk, Jira, Shopify, Magento and Amazon. Shared product line strategy respo…
- BNP PARIBASJOB
- VP, GTM Strategy, PMM and…1Y 11M
VP, GTM Strategy, Product Marketing and Customer Experience
BNP Paribas
• Successfully worked with executive team on items that have significant impact on company exceeding goals each quarter across product launches, marketing campaigns, positioning, pricing, packaging, promotions, enablement, competitive intel, customer personas and GTM • Achieved 123% of pipeline targets by focusing on sales enablement programs, delivering customer-centric marketing content, and engaging directly with customers to understand problems and propose workable solutions • Managed positioning, key messages, and led inbound and outbound marketing. Directly accountable for GTM plan • Ensured sales readiness of 180 salespeople from 8 verticals with high impact content (pitchbooks, prod…
- AXOS BANKJOB
- Senior Mgr, GTM Strategy &…2Y 11M
Senior Manager, GTM Strategy & Product Marketing
Axos Bank
(Fintech company with $10+ billion in assets) • Architected messaging and go-to-market strategy to drive awareness and build pipeline • Worked with product management to deliver feature requirements to ensure delivery of compelling, market leading solution • Developed key messaging documents, buyer personas and product positioning • Built marketing for commercial banking from ground up and executed campaigns in email, display, retargeting, SEM, content marketing, social and print • Conducted analysis of key competitors and translated into actionable intelligence, differentiated messaging and sales strategies
- HPJOB
- Lead, GTM, Market Intelige…5Y 11M
Lead, GTM, Market Inteligence, and Commercialization
HP
• Partnered with cross-functional teams to enhance product development, GTM strategy and product launches. • Owned market intelligence and strategic initiatives such as market sizing, pricing, sales forecast, competitive analysis to guide executive decisions. • Drove executive strategic planning by forecasting global product sales for $150M revenue business and presenting it to GM and her staff.
- Job: Celigo — Principal Manager, GTM and Product Strategy · 2019 – 2020 — Built for both IT professionals and business users, Celigo is a complete integration platform (iPaaS) that easily connects and automates processes across thousands of cloud applications. The platform powers Integration Apps - pre-built, full-featured, highly customizable integrations between popular cloud applications such as NetSuite, Salesforce, Square, Zendesk, Jira, Shopify, Magento, Amazon, and more. • Led global product marketing team for developer and business-user facing products, including pre-built integrations between leading SaaS applications such as NetSuite, Microsoft Dynamics, Salesforce, Square, Zendesk, Jira, Shopify, Magento and Amazon. Shared product line strategy respo…
- Job: Axos Bank — Senior Manager, GTM Strategy & Product Marketing · 2016 – 2018 — (Fintech company with $10+ billion in assets) • Architected messaging and go-to-market strategy to drive awareness and build pipeline • Worked with product management to deliver feature requirements to ensure delivery of compelling, market leading solution • Developed key messaging documents, buyer personas and product positioning • Built marketing for commercial banking from ground up and executed campaigns in email, display, retargeting, SEM, content marketing, social and print • Conducted analysis of key competitors and translated into actionable intelligence, differentiated messaging and sales strategies
- Job: Blockdaemon — Sr. Director & Head of Product Strategy, GTM & Product Marketing · 2022-07 – 2024-07 — • Drove global product strategy and established core GTM frameworks at Blockdaemon, aligning cross-functional teams to scale enterprise solutions. • Executed high-impact launch strategies and GTM initiatives, bridging Product, Engineering, and Sales to drive a 15% increase in global sales revenue. • Architected the global commercialization playbook, defining pricing architecture, market positioning, and partner enablement to accelerate enterprise adoption. • Refined product positioning to seamlessly translate complex technical infrastructure into clear business value, achieving a 20% increase in customer conversion rates.
- Job: Product-Led Alliance — Ambassador & Chapter Lead, Founding Member · 2019 – present — Connecting and empowering passionate Product-Led leaders
- Job: BNP Paribas — VP, GTM Strategy, Product Marketing and Customer Experience · 2018 – 2019 — • Successfully worked with executive team on items that have significant impact on company exceeding goals each quarter across product launches, marketing campaigns, positioning, pricing, packaging, promotions, enablement, competitive intel, customer personas and GTM • Achieved 123% of pipeline targets by focusing on sales enablement programs, delivering customer-centric marketing content, and engaging directly with customers to understand problems and propose workable solutions • Managed positioning, key messages, and led inbound and outbound marketing. Directly accountable for GTM plan • Ensured sales readiness of 180 salespeople from 8 verticals with high impact content (pitchbooks, prod…
- Job: Visa — Global Director, Product & GTM - Visa Direct · 2024-07 – present — Driving Global Product Strategy and GTM initiatives at Visa Direct, where I bridge the gap between complex enterprise infrastructure and market-leading user experiences. I focus on the commercialization of cross-border payment solutions and digital assets (stablecoins), translating technical product roadmaps into global market successes. I thrive at the intersection of product management, regional scalability, and cross-functional execution to bring strategic launches to life.
- Job: BILL — Senior Manager, GTM Strategy & Product Marketing · 2020 – 2022 — BILL (NYSE: BILL) is the leading digital business payments company with over 3M network members and moving more than $100B annually. Bill.com's AI-enabled payment platform helps SMBs and mid-size companies send and receive domestic and cross border payments by automating account payable and receivable processes. • Developed and executed strategic Go-to-Market plans for new product launches and feature releases, driving market penetration and revenue growth. • Crafted compelling positioning and messaging strategies that distinctively differentiate Bill.com solutions, elevating the brand's competitive advantage and market positioning. • Worked closely with sales team and delivered sales pla…
- Job: Various Companies & Startups — Advisor, Product Strategy, GTM & Commercialization · 2013-07 – 2024-07 — • Directed core Product Strategy and end-to-end lifecycle management for a portfolio of tech startups and public companies, bridging the gap between technical vision and scalable, revenue-generating business models. • Drove rapid product-market fit (PMF) by leveraging deep user research to rationalize product roadmaps, ensuring engineering priorities and feature development aligned directly with urgent market demands. • Defined strategic product positioning and guided complex product launches, translating technical capabilities into clear enterprise value propositions to accelerate market adoption.
- Job: HP — Lead, GTM, Market Inteligence, and Commercialization · 2010 – 2015 — • Partnered with cross-functional teams to enhance product development, GTM strategy and product launches. • Owned market intelligence and strategic initiatives such as market sizing, pricing, sales forecast, competitive analysis to guide executive decisions. • Drove executive strategic planning by forecasting global product sales for $150M revenue business and presenting it to GM and her staff.
- School: UCLA Anderson School of Management — M.B.A, Strategy, Marketing and Technology Management
- School: Kellogg Executive Education — Product Strategy and Management
- School: Rutgers, The State University of New Jersey-New Brunswick — BA, Economics, Statistics
- School: Istanbul Erkek Lisesi — Deutsche Auslandschule
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