Ege Ayan

GTM Engineer @ Tailscale

New York2.3k followers
Tailscaleex-Curexex-Scura, Wigfield, Heyer, Stevens & Camarotta, LLP

Startup growth leader. Loves to vibecode to solve problems that give his team headaches.

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Enjoys working on anything AI/ML/Data/Automation. Former D1 & international athlete.

Career Timeline

JobSchool

GTM Index

  1. TAILSCALEJOB
    1. GTM Eng
      9M
  2. PROFOUNDJOB
    1. GTM Eng
      1M
  3. OSOJOB
    1. GTM Eng & Growth
      11M
  4. CUREXJOB
    1. Head of Mktg
      2Y 9M
  5. WUNDERMAN THOMPSONJOB
    1. Media Supervisor
      6M
  6. LOCATE MARKETINGJOB
    1. Founder
      2Y 10M
  7. SCURA, WIGFIELD, HEYER, STEVENS & CAMAROTTA, LLPJOB
    1. Head of Mktg
      2Y 1M
    2. Digital Mktg Consultant
      2M
  8. BMW OF MANHATTANJOB
    1. Mktg Intern
      3M

Time in market 10Y 1MOpen 3Closed 8Stints 11

gtmindex.io/p/egeayan

  1. Job: Curex — Head of Marketing · 2022-02 – 2024-11 · 2y 9mo
  2. Job: Scura, Wigfield, Heyer, Stevens & Camarotta, LLP — Head of Marketing · 2018-02 – 2020-03 · 2y 1mo — Tasked to form the firm’s first ever in-house marketing department following a strong performance as an inside consultant. Led the development of an award-winning website for the firm. Hired over 8 professionals in digital marketing and content fields. Spearheaded all marketing & growth efforts for the firm. Assumed full responsibility of financial & strategic planning and execution for digital & traditional marketing and media buying. Oversaw strategic partnership formation with multiple external marketing partners for SEO, paid media, content, branding and website design. Negotiated contract terms and coordinated project timelines to ensure consistency across various components of the m…
  3. Job: Oso — GTM Engineer & Growth · 2024-12 – 2025-11 · 11 mo
  4. Job: Profound — GTM Engineer · 2025-12 – 2026-01 · 1 mo — Developed an ML-driven predictive account scoring model with 73% accuracy and 0.755 AUC, allowing Profound to distinguish between ideal and low-priority accounts. Built a browser-automation script scraping signals for outbound plays which are not readily available on Clay or other enrichment tools.
  5. Job: BMW of Manhattan — Marketing Intern · 2016-09 – 2016-12 · 3 mo — Updated BMW, MINI and BMW Motorrad social media accounts on a daily basis, tracked and evaluated key performance indicators and assisted with social media ads. Utilized Adobe Photoshop to create engaging visual content in accordance with corporate identity guidelines and published them using different channels. Took part in planning event marketing campaigns and initiated communication with event partners + sponsors. Collaborated with the company's integrated marketing agency to gain exposure to various areas of marketing. Worked on multiple projects to optimize customer experience- both online and offline. Assisted with content marketing campaigns & content/asset management.
  6. Job: Scura, Wigfield, Heyer, Stevens & Camarotta, LLP — Digital Marketing Consultant · 2017-12 – 2018-02 · 2 mo — Evaluated all campaigns to make sure all marketing initiatives work together and are optimized for best performance + ROI. Gathered data from all departments to identify problems as well as areas of improvement for the company. Crafted and executed new strategies to boost organic traffic and leads, resulting in significant increase in blog views and leads. Ran AdWords and native advertisement campaigns based on clearly defined funnels. Managed content promotion campaigns on various platforms including social media channels. Integrated videos as an important aspect of the overall digital marketing strategy. Increased site traffic by 12% within the first month.
  7. Job: Wunderman Thompson — Media Supervisor · 2021-08 – 2022-02 · 6 mo
  8. Job: Locate Marketing — Founder · 2018-10 – 2021-08 · 2y 10mo — Started a marketing agency specializing in D2C E-commerce and B2C/B2B professional services. Worked with 7-figure influencer-led brands on their launch strategy & managed agency partnerships on their behalf (PR, media buying) Improved KPIs and overall efficiency of customer journeys using a data-first approach. Identified potential issues and areas of improvement, strategized multichannel solutions with clearly defined target KPIs. Monitored target KPIs throughout the course of campaigns to measure impact. Maintained full oversight of all client paid & organic channels. Managed social, display, video, connected TV and native advertising campaigns from budgeting/strategic planning to executi…
  9. Job: Tailscale — GTM Engineer · 2026-01 – present · 7 mo
  10. School: New Jersey Institute of Technology — Bachelor’s of Science, Marketing
  11. School: TED Ankara Koleji — International Baccalaureate, International Baccalaureate Diploma

Skills

automationIntegrated MarketingBrand DevelopmentGraphic DesignSports MarketingEvent ManagementCorporate BrandingBrand AwarenessRestaurant ManagementReputation ManagementBusiness IntelligenceCustomer ExperienceContent MarketingVideo ProductionMarketing StrategyDigital MarketingSocial Media MarketingSocial MediaSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Adobe Creative Suite

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