Edmundo Arzate
Go-to-Market Strategist, Latin America at Amazon Web Services (AWS)
Amazon Web Services (AWS)
ex-CiscoPassionate leader in the Information Technology industry, with extensive experience defining and driving sales and marketing strategies across LATAM, with special focus in Mexico.
More
Recognized as an expert advisor helping mid/small-sized companies to thrive with the use of technology. Experienced in developing and managing customer-obsessed, highly motivated sales teams.
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- GTM Strategy Mgr for Latin…1Y 9M
Go-To-Market Strategy Manager for Latin America
Amazon Web Services (AWS)
- Small & Medium Business GT…3Y 8M
Small & Medium Business Go-To-Market- Latam
Amazon Web Services (AWS)
Designed and implemented sales strategies to accelerate the adoption of cloud solutions for small & medium-size private companies in Latin America. Worked close to the AWS Partner community to provide innovation for our customers, helping them grow faster and be more competitive using cloud technologies.
- CISCOJOB
- Regional Sales Mgr6Y
Regional Sales Manager
Cisco
Leaded Cisco Sales to Mid-sized private sector in Mexico, making digital technologies available to key companies in the Manufacturing, Financial and Retail segments. Accelerating Cisco’s transition to software & subscription-based offerings, delivering consistent customer value and growth.
- Sales Mgr - Service Provid…3Y 3M
Sales Manager - Service Providers
Cisco
Leaded Cisco's business through Service Providers in SMB segment by defining and executing go-to-market strategies for Managed & Cloud Services.
- BD Executive3Y 2M
Business Development Executive
Cisco
Defined and Executed initiatives to penetrate key vertical markets and industry clusters; promoted Cisco´s technology vision at industry events; engaged with Federal/Local Government, Cisco Channel, Academia and other NGOs to increase IT penetration in Mexico.
- MOTOROLA MOBILITYJOB
- Account Executive - Govern…3Y 5M
Account Executive - Government Sector
Motorola Mobility
Defined Strategy & Executed to sell Motorola's Wireless Solutions to key Government Accounts in Mexico, particularly CFE (Comisión Federal de Electricidad) and select State Governments. Sold 2+ million USD of radio equipment to the CFE within two years and a 1.5 Million USD deal to the State of Aguascalientes.
- Systems Eng1Y 6M
Systems Engineer
Motorola Mobility
As part of Motorola's Latin American pre-sales engineering team, leaded technical design of major Digital Two-Way Radio (Trunking) Systems for US & Latin American customers.
- IMPULSO GLOBAL EN COMUNICACIONESJOB
- Founding Dir1Y
Founding Director
Impulso Global en Comunicaciones
Founded a consulting and representation firm to assist foreign companies to establish/consolidate a sales operation in Mexico. Main client: NDSatcom (http://www.ndsatcom.com/en/). Sold a 5 Million USD contract to the Mexican Government
- PANAMSAT CORPORATIONJOB
- Sales Country Mgr - Mexico1Y 5M
Sales Country Manager - Mexico
PanAmSat Corporation
Drive PanAmSat's Sales and Marketing activities in Mexico, establishing strategic partnerships to deliver competitive services for Mexican TV stations and select Government accounts.
- HEWLETT-PACKARDJOB
- BD - Technology Alliances…1Y 8M
Business Development - Technology Alliances Latam
Hewlett-Packard
Analyze technical and business feasibility of specific projects (not directly related to Compaq’s traditional business) to generate New Revenue streams. Worked through strategic alliances with Latin American customers and suppliers.
- EUTELSAT AMERICASJOB
- Subdirector - New Product…2Y 1M
Subdirector - New Product Development
Eutelsat Americas
Defined and implemented new satellite service offerings (internet backbone connectivity, occasional & video services) to complement Satmex’s satellite bandwidth offer. Integrated a sales team to promote and sell such services within the Americas.
- WANDEL & GOLTERMANNJOB
- Sales Eng1Y 6M
Sales Engineer
Wandel & Goltermann
Technical Sales of specialized test equipment for telephony and data networks. Primary client was Teléfonos de Mexico (TELMEX).
- Job: Amazon Web Services (AWS) — Small & Medium Business Go-To-Market- Latam · 2021-04 – 2024-12 · 3y 8mo — Designed and implemented sales strategies to accelerate the adoption of cloud solutions for small & medium-size private companies in Latin America. Worked close to the AWS Partner community to provide innovation for our customers, helping them grow faster and be more competitive using cloud technologies.
- Job: Cisco — Regional Sales Manager · 2014-12 – 2020-12 · 6y — Leaded Cisco Sales to Mid-sized private sector in Mexico, making digital technologies available to key companies in the Manufacturing, Financial and Retail segments. Accelerating Cisco’s transition to software & subscription-based offerings, delivering consistent customer value and growth.
- Job: Cisco — Sales Manager - Service Providers · 2011-08 – 2014-11 · 3y 3mo — Leaded Cisco's business through Service Providers in SMB segment by defining and executing go-to-market strategies for Managed & Cloud Services.
- Job: Cisco — Business Development Executive · 2008-05 – 2011-07 · 3y 2mo — Defined and Executed initiatives to penetrate key vertical markets and industry clusters; promoted Cisco´s technology vision at industry events; engaged with Federal/Local Government, Cisco Channel, Academia and other NGOs to increase IT penetration in Mexico.
- Job: Motorola Mobility — Account Executive - Government Sector · 2004-11 – 2008-04 · 3y 5mo — Defined Strategy & Executed to sell Motorola's Wireless Solutions to key Government Accounts in Mexico, particularly CFE (Comisión Federal de Electricidad) and select State Governments. Sold 2+ million USD of radio equipment to the CFE within two years and a 1.5 Million USD deal to the State of Aguascalientes.
- Job: Impulso Global en Comunicaciones — Founding Director · 2004-01 – 2005-01 · 1y — Founded a consulting and representation firm to assist foreign companies to establish/consolidate a sales operation in Mexico. Main client: NDSatcom (http://www.ndsatcom.com/en/). Sold a 5 Million USD contract to the Mexican Government
- Job: PanAmSat Corporation — Sales Country Manager - Mexico · 2002-06 – 2003-11 · 1y 5mo — Drive PanAmSat's Sales and Marketing activities in Mexico, establishing strategic partnerships to deliver competitive services for Mexican TV stations and select Government accounts.
- Job: Hewlett-Packard — Business Development - Technology Alliances Latam · 2000-09 – 2002-05 · 1y 8mo — Analyze technical and business feasibility of specific projects (not directly related to Compaq’s traditional business) to generate New Revenue streams. Worked through strategic alliances with Latin American customers and suppliers.
- Job: Eutelsat Americas — Subdirector - New Product Development · 1998-07 – 2000-08 · 2y 1mo — Defined and implemented new satellite service offerings (internet backbone connectivity, occasional & video services) to complement Satmex’s satellite bandwidth offer. Integrated a sales team to promote and sell such services within the Americas.
- Job: Motorola Mobility — Systems Engineer · 1997-01 – 1998-07 · 1y 6mo — As part of Motorola's Latin American pre-sales engineering team, leaded technical design of major Digital Two-Way Radio (Trunking) Systems for US & Latin American customers.
- Job: Wandel & Goltermann — Sales Engineer · 1994-01 – 1995-07 · 1y 6mo — Technical Sales of specialized test equipment for telephony and data networks. Primary client was Teléfonos de Mexico (TELMEX).
- Job: Amazon Web Services (AWS) — Go-To-Market Strategy Manager for Latin America · 2025-01 – present · 1y 7mo
- School: Universidad Panamericana — D1 Executive Program, IPADE Business School
- School: Instituto Tecnológico Autónomo de México — Diploma, Corporate Finance
- School: Purdue University — Master of Science, Major in Wireless Communications
- School: Tecnológico de Monterrey — Bachelor of Science, Electrical Engineering
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Michael TrojanWorld Wide Global Services GTM/BD LeadAmazon Web Services (AWS)
ex-Hewlett-Packard
- Subbu MahadevanProduct Management Leader, AWSAmazon Web Services (AWS)
ex-VMware Inc.
- Mitesh P.Vice President, WW Ecosystem @ Palo Alto Networks | Go-to-Market Strategy
Palo Alto Networks
ex-CloudGenix
- Ganamanas DasIndustry Sales Lead AI and Data @ Google Cloud | ex AWS | Gen AI & Data Analytics Expert | Solution Sales Leader
Googleex-Amazon Web Services (AWS)
