Keith Gill

About

I’m a scrappy full stack digital marketing professional and GTM Engineer. I lean heavy to the "demand generation" side of marketing focus. I succeed by being data-driven and creative. I persevere by operating with authenticity, integrity and "grit". I'm an experienced team leader managing team members. Experience developing, implementing, managing MarTech stacks, A.I. Workflows, Data Enrichment, improving Paid Ad/SEO results. I'm an experienced lead on cold email, marketing automation outreach and targeted ICP lead generation GTM tactics with an attributable closed loop ROI Recent Wins: ✔ Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc. ✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc. ✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc ✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities ✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs ✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House Expert Level Skill Set in the Following: -Cold Email Infrastructure -Email Marketing -Content Marketing -Social Media Marketing -Video Marketing -Media Buying/Traffic Acquisition -Testing & Optimization -SEO (on and off page) -Google Search Ads PPC -LinkedIn Ads -Marketing and Workflow Automation

Company history

1. 
   Fractional Growth MarketingFractional Demand Generation Director & GTM Engineer2024-03 – present · 2y 5mo
2. 
   Watermark Retirement CommunitiesOnline Conversion Optimization Manager2019-07 – 2020-11 · 1y 4mo
3. 
   Growers HouseDirector of Digital Marketing2018-07 – 2019-06 · 11 mo
4. 
   PavilionDemand Generation - Associate Member2023-10 – 2025-10 · 2y
5. 
   LeadGeniusHead of Marketing2020-12 – 2024-01 · 3y 1mo
6. 
   Truth in ITAdvisor - Demand Generation2023-11 – present · 2y 9mo
7. 
   Automatit, Inc.Digital Marketing Specialist - SEO Analytics and CRO2017-11 – 2018-07 · 8 mo
8. 
   Growers NetworkDigital Marketing Manager2018-07 – 2019-06 · 11 mo
9. 
   Retention.comAdvisor - Demand Generation2024-04 – 2024-06 · 2 mo
10. 
    LockThreat GRCDigital and Demand Generation Marketing2026-01 – present · 7 mo

Skills

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