Keith Gill
B2B Growth Marketer for SaaS | GTM Engineer | Clay Power User | A.I. Visibility Engineer (GEO, AEO & SEO) | ICP Data | A.I. Workflow Automation | Cold Email Infrastructure | B2B Demand Generation | Veteran USAF OEF
I’m a scrappy full stack digital marketing professional and GTM Engineer. I lean heavy to the "demand generation" side of marketing focus.
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I succeed by being data-driven and creative. I persevere by operating with authenticity, integrity and "grit". I'm an experienced team leader managing team members. Experience developing, implementing, managing MarTech stacks, I. Workflows, Data Enrichment, improving Paid Ad/SEO results. I'm an experienced lead on cold email, marketing automation outreach and targeted ICP lead generation GTM tactics with an attributable closed loop ROI Recent Wins: ✔ Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc. ✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc. ✔ Spearheaded the implementation of Pardot marketing automation, com, and Chili Piper at com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc ✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities ✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs ✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House Expert Level Skill Set in the Following: -Cold Email Infrastructure -Email Marketing -Content Marketing -Social Media Marketing -Video Marketing -Media Buying/Traffic Acquisition -Testing & Optimization -SEO (on and off page) -Google Search Ads PPC -LinkedIn Ads -Marketing and Workflow Automation
GTM Index
- FRACTIONAL GROWTH MARKETINGJOB
- Fractional Demand Generati…2Y 7M
Fractional Demand Generation Director & GTM Engineer
Fractional Growth Marketing
I'm your Fractional Growth Marketer for hire. This is my Fractional Marketing consulting practice with a brand new site and site and domain as of March 2024. I've always had at least a couple of freelance clients over the years, but this is a step to take my freelancing and consulting to a more official and public capacity. I take on retainer clients on a minimum of a 3 month agreement. I take on very few clients under retainer agreements as I want to only want to be able to help those companies that I can absolutely help with my complete and undivided attention. The Things I help with on a "fractional" basis: 〉Safe Cold Email Infrastructure Set-up 〉Clay Automation GTM Strategies &…
- TRUTH IN ITJOB
- Advisor - Demand Generation2Y 11M
Advisor - Demand Generation
Truth in IT
Part time advisor role on a freelance contract. I am a strategist and responsible for the execution of the demand generation strategy for the Truth in IT educational webcast events. Truth in IT is a media and publishing hub founded by IT professionals for IT professionals. Its goal is to help users, administrators, architects, and buyers of enterprise tech learn quickly and efficiently about best practices, and disruptive and newsworthy technologies via video and webcasts. We leverage a network of independent subject matter experts, analysts, and bloggers to help cut through the hype...and get to the Truth in IT. Services for Vendors of Technology: Our events, videos, and webinars are av…
- LOCKTHREAT GRCJOB
- Digital and Demand Generat…9M
Digital and Demand Generation Marketing
LockThreat GRC
LockThreat is the enterprise GRC platform built for what's next, continuously adapting to emerging risk across cyber compliance, AI governance, and AI security. Consolidating what once took multiple point tools into a single platform, LockThreat is trusted by a Big-4 firm, a major U.S. city, a global insurance broker, and more.
- PAVILIONJOB
- Demand Generation - Associ…2Y
Demand Generation - Associate Member
Pavilion
B2B Demand Generation advisor and associate member lending my expertise and talent to this amazing membership community of like minded individuals. Pavilion is powered by an international community of sales, marketing, RevOps, and success leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow. Pavillion helps unlock your professional potential and level up with community-powered learning for CEOs, GTM leaders, and teams.
- RETENTION.COMJOB
- Advisor - Demand Generation2M
Advisor - Demand Generation
Retention.com
Retention.com is the industry-leading Shopify e-commerce solution for increasing revenue. E-commerce stores lose a total of $18 billion every year in potential revenue, simply because shoppers leave before checking out. With Retention.com, shopping cart abandonment becomes a thing of the past. We enable email-based retargeting so that brands can re-engage lapped audiences and grow their email lists for the future. On the outside, Retention.com is a magic wand that makes money fall from the sky. At our core, we are a data company.
- LEADGENIUSJOB
- Head of Mktg3Y 1M
Head of Marketing
LeadGenius
✔ Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. ✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. ✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operatio…
- TRAILHEAD BY SALESFORCESCHOOL
- PDX101 - Drive Sales with…0M
PDX101 - Drive Sales with the Pardot Lightning App
Trailhead by Salesforce
- WATERMARK RETIREMENT COMMUNITIESJOB
- Online Conversion Optimiza…1Y 4M
Online Conversion Optimization Manager
Watermark Retirement Communities
✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. I live and breathe everything related to CRO, SEO, PPC and Marketing Automation for all of Watermark retirement communities nationwide. I am a strategist who optimizes lead-to-customer conversion rates and increases funnel marketing efficiencies. My mission is to improve and optimize online user experience, with a focus on conversions coming primarily from SEO, PPC…
- GROWERS HOUSEJOB
- Dir of Digital Mktg11M
Director of Digital Marketing
Growers House
Responsible for leading and driving all aspects of the Digital Marketing strategies to achieve overall company growth. We will dominate the digital space through increased brand awareness, increased qualified site traffic and increased conversions. I will be accomplishing this through my experience in: - SEO and SEM - Paid Media - Social Media Marketing - Social Selling - Influencer Outreach - Facebook Advertising - Email Marketing - Content Optimization - Conversion Rate Optimization (CRO) - Marketing Automation - Marketing and Sales Funnel Creation - Affiliate Partner Program Management
- GROWERS NETWORKJOB
- Digital Mktg Mgr11M
Digital Marketing Manager
Growers Network
Growers Network is a vetted community exclusively for commercial cannabis professionals; allowing members to connect, trade knowledge and transform the industry.
- AUTOMATIT,JOB
- Digital Mktg Specialist -…8M
Digital Marketing Specialist - SEO Analytics and CRO
Automatit, Inc.
Customer centric SEO, Paid Media, Lead Generation and Digital Marketing specialist with deep business intelligence / Google Analytics focus. I help transform your business with actionable data to increase conversions and ROI.
- CENTURYLINK "POWER MESSAGING"SCHOOL
- Impactful sales presentati…11M
Impactful sales presentations to the C level
CenturyLink "Power Messaging"
- CENTURYLINK BUSINESS ACUMEN TRAININGSCHOOL
- Selling to the C level11M
Selling to the C level
CenturyLink Business Acumen Training
- MILLER-HEIMAN STRATEGIC SELLINGSCHOOL
- CenturyLink Business Enter…1Y 11M
CenturyLink Business Enterprise Sales Training
Miller-Heiman Strategic Selling
- COMCAST UNIVERSITY “SELLING THE VALUE”SCHOOL
- Business Services Sales tr…11M
Business Services Sales training
Comcast University “Selling the Value”
- COX BUSINESS CONSULTATIVE SALES TRAININGSCHOOL
- I.M.P.A.C.T sales methodol…11M
I.M.P.A.C.T sales methodology
Cox Business Consultative Sales Training
- COX BUSINESS PRODUCT PRIME TRAININGSCHOOL
- Telecom 101, Telecom Synth…11M
Telecom 101, Telecom Synthesis, HFC, Fiber Optic, Metro Ethernet, WAN / MAN architecture.
Cox Business Product Prime Training
- LENDING TREE SALES EXCELLENCE TRAININGSCHOOL
- S.P.I.N. Sales training by…11M
S.P.I.N. Sales training by Huthwaite Corp.
Lending Tree Sales Excellence Training
- COMMUNITY COLLEGE OF THE AIR FORCESCHOOL
- CCAF, Mktg/Mktg Management…6Y 11M
CCAF, Marketing/Marketing Management, General
Community College of the Air Force
- Job: Fractional Growth Marketing — Fractional Demand Generation Director & GTM Engineer · 2024-03 – present · 2y 5mo — I'm your Fractional Growth Marketer for hire. This is my Fractional Marketing consulting practice with a brand new site and site and domain as of March 2024. I've always had at least a couple of freelance clients over the years, but this is a step to take my freelancing and consulting to a more official and public capacity. I take on retainer clients on a minimum of a 3 month agreement. I take on very few clients under retainer agreements as I want to only want to be able to help those companies that I can absolutely help with my complete and undivided attention. The Things I help with on a "fractional" basis: 〉Safe Cold Email Infrastructure Set-up 〉Clay Automation GTM Strategies &…
- Job: Watermark Retirement Communities — Online Conversion Optimization Manager · 2019-07 – 2020-11 · 1y 4mo — ✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. I live and breathe everything related to CRO, SEO, PPC and Marketing Automation for all of Watermark retirement communities nationwide. I am a strategist who optimizes lead-to-customer conversion rates and increases funnel marketing efficiencies. My mission is to improve and optimize online user experience, with a focus on conversions coming primarily from SEO, PPC…
- Job: Growers House — Director of Digital Marketing · 2018-07 – 2019-06 · 11 mo — Responsible for leading and driving all aspects of the Digital Marketing strategies to achieve overall company growth. We will dominate the digital space through increased brand awareness, increased qualified site traffic and increased conversions. I will be accomplishing this through my experience in: - SEO and SEM - Paid Media - Social Media Marketing - Social Selling - Influencer Outreach - Facebook Advertising - Email Marketing - Content Optimization - Conversion Rate Optimization (CRO) - Marketing Automation - Marketing and Sales Funnel Creation - Affiliate Partner Program Management
- Job: Pavilion — Demand Generation - Associate Member · 2023-10 – 2025-10 · 2y — B2B Demand Generation advisor and associate member lending my expertise and talent to this amazing membership community of like minded individuals. Pavilion is powered by an international community of sales, marketing, RevOps, and success leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow. Pavillion helps unlock your professional potential and level up with community-powered learning for CEOs, GTM leaders, and teams.
- Job: LeadGenius — Head of Marketing · 2020-12 – 2024-01 · 3y 1mo — ✔ Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. ✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. ✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operatio…
- Job: Truth in IT — Advisor - Demand Generation · 2023-11 – present · 2y 9mo — Part time advisor role on a freelance contract. I am a strategist and responsible for the execution of the demand generation strategy for the Truth in IT educational webcast events. Truth in IT is a media and publishing hub founded by IT professionals for IT professionals. Its goal is to help users, administrators, architects, and buyers of enterprise tech learn quickly and efficiently about best practices, and disruptive and newsworthy technologies via video and webcasts. We leverage a network of independent subject matter experts, analysts, and bloggers to help cut through the hype...and get to the Truth in IT. Services for Vendors of Technology: Our events, videos, and webinars are av…
- Job: Automatit, Inc. — Digital Marketing Specialist - SEO Analytics and CRO · 2017-11 – 2018-07 · 8 mo — Customer centric SEO, Paid Media, Lead Generation and Digital Marketing specialist with deep business intelligence / Google Analytics focus. I help transform your business with actionable data to increase conversions and ROI.
- Job: Growers Network — Digital Marketing Manager · 2018-07 – 2019-06 · 11 mo — Growers Network is a vetted community exclusively for commercial cannabis professionals; allowing members to connect, trade knowledge and transform the industry.
- Job: Retention.com — Advisor - Demand Generation · 2024-04 – 2024-06 · 2 mo — Retention.com is the industry-leading Shopify e-commerce solution for increasing revenue. E-commerce stores lose a total of $18 billion every year in potential revenue, simply because shoppers leave before checking out. With Retention.com, shopping cart abandonment becomes a thing of the past. We enable email-based retargeting so that brands can re-engage lapped audiences and grow their email lists for the future. On the outside, Retention.com is a magic wand that makes money fall from the sky. At our core, we are a data company.
- Job: LockThreat GRC — Digital and Demand Generation Marketing · 2026-01 – present · 7 mo — LockThreat is the enterprise GRC platform built for what's next, continuously adapting to emerging risk across cyber compliance, AI governance, and AI security. Consolidating what once took multiple point tools into a single platform, LockThreat is trusted by a Big-4 firm, a major U.S. city, a global insurance broker, and more.
- School: Community College of the Air Force — CCAF, Marketing/Marketing Management, General · 1992 – 1998
- School: Trailhead by Salesforce — PDX101 - Drive Sales with the Pardot Lightning App · 2022-09 – 2022-09
- School: CenturyLink "Power Messaging" — Impactful sales presentations to the C level · 2012 – 2012
- School: CenturyLink Business Acumen Training — Selling to the C level · 2012 – 2012
- School: Miller-Heiman Strategic Selling — CenturyLink Business Enterprise Sales Training · 2011 – 2012
- School: Comcast University “Selling the Value” — Business Services Sales training · 2009 – 2009
- School: Cox Business Consultative Sales Training — I.M.P.A.C.T sales methodology · 2008 – 2008
- School: Cox Business Product Prime Training — Telecom 101, Telecom Synthesis, HFC, Fiber Optic, Metro Ethernet, WAN / MAN architecture. · 2008 – 2008
- School: Lending Tree Sales Excellence Training — S.P.I.N. Sales training by Huthwaite Corp. · 2007 – 2007
- School: Landmark Education
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