Diana Cisneros
Fractional CMO / GTM & RevOps Advisor for AgTech & Agribusiness | Syngenta, Alltech, SWARM | US & LATAM Expansion
𝗪𝗵𝗼 𝗜 𝗛𝗲𝗹𝗽: AgTech founders & agribusiness leadership looking to scale revenue or execute cross-border 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 + 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Syngenta (Seed) + Alltech (Feed) + SWARM (AgTech startup
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𝗖𝗼𝗿𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Fractional CMO, GTM Playbooks, LATAM-US Expansion, RevOps Alignment. I build the GTM infrastructure that turns a sales team's potential into actual enterprise pipeline.
GTM Index
- ZOOJOB
- GTM and Mktg Lead1Y
GTM and Marketing Lead | SWARM (via Zoo Inc.)
Zoo Inc.
Embedded as the primary GTM and marketing execution layer for SWARM, a Series A decision intelligence platform serving enterprise agrifood and manufacturing operators. Building and running the full commercial infrastructure: account-based outreach, event strategy and pipeline, media and PR outreach, LinkedIn content, CRM operations in Pipedrive, and sales enablement across four market segments.
- Founder and GTM Operator5Y 3M
Founder and GTM Operator
Zoo Inc.
Zoo Inc. is a GTM infrastructure firm for AgTech and Agrifood companies at Series A and B. I install the revenue operating system that turns product-market fit into repeatable enterprise pipeline. Work includes: ICP development, account segmentation, event-led pipeline strategy, CRM buildout and operations, sales enablement collateral, and outbound sequence design. Current engagement: SWARM (AI-powered decision intelligence for agrifood and manufacturing operations).
- Account Mgr6Y 1M
Account Manager
Zoo Inc.
- Created and managed marketing budgets of up to $500K annually, ensuring efficient allocation of resources and achieving a 21% average cost reduction while maintaining high campaign performance. - Led, mentored, and managed a high-performing marketing team of 9 members, fostering a collaborative environment that resulted in a 40% increase in project delivery efficiency. - Developed and implemented data-driven marketing strategies that supported client business objectives, contributing to a 33% average revenue growth across key accounts.
- SYNGENTAJOB
- Campaign & Sales Operation…2Y 2M
Campaign & Sales Operations Lead
Syngenta
- Developed and executed comprehensive marketing campaigns and sales strategies that aligned with company goals, increasing campaign engagement by 27% and sales pipeline growth by 14% year-over-year. - Conducted market research to identify emerging trends, customer needs, and competitor strategies, leading to the launch of new targeted campaigns and New Product Introductions that boosted lead conversion by 23%. - Analyzed campaign performance metrics, optimized strategies, and identified opportunities, achieving a 36% improvement in marketing ROI and exceeding quarterly revenue targets.
- ALLTECHJOB
- Latin America Brand Mgr2Y 2M
Latin America Brand Manager
Alltech
- Developed and maintained marketing and sales tools that directly supported business objectives, resulting in a 15% increase in sales across the Latin America region. - Monitored and maintained brand consistency across all channels, which strengthened brand recognition and improved customer retention by 10%. - Collaborated with cross-functional teams to launch regional campaigns, achieving a 20% growth in product awareness within 12 months.
- México Mktg Assistant2Y 4M
México Marketing Assistant
Alltech
-Assistance in budget planning. - Analysis of key performance indicators. - Organization of events, media marketing, internal marketing. - Coordination and collaboration with the team to achieve the objectives.
- Job: Zoo Inc. — GTM and Marketing Lead | SWARM (via Zoo Inc.) · 2025-10 – present · 10 mo — Embedded as the primary GTM and marketing execution layer for SWARM, a Series A decision intelligence platform serving enterprise agrifood and manufacturing operators. Building and running the full commercial infrastructure: account-based outreach, event strategy and pipeline, media and PR outreach, LinkedIn content, CRM operations in Pipedrive, and sales enablement across four market segments.
- Job: Zoo Inc. — Founder and GTM Operator · 2021-07 – present · 5y 1mo — Zoo Inc. is a GTM infrastructure firm for AgTech and Agrifood companies at Series A and B. I install the revenue operating system that turns product-market fit into repeatable enterprise pipeline. Work includes: ICP development, account segmentation, event-led pipeline strategy, CRM buildout and operations, sales enablement collateral, and outbound sequence design. Current engagement: SWARM (AI-powered decision intelligence for agrifood and manufacturing operations).
- Job: Zoo Inc. — Account Manager · 2016-07 – 2022-08 · 6y 1mo — - Created and managed marketing budgets of up to $500K annually, ensuring efficient allocation of resources and achieving a 21% average cost reduction while maintaining high campaign performance. - Led, mentored, and managed a high-performing marketing team of 9 members, fostering a collaborative environment that resulted in a 40% increase in project delivery efficiency. - Developed and implemented data-driven marketing strategies that supported client business objectives, contributing to a 33% average revenue growth across key accounts.
- Job: Syngenta — Campaign & Sales Operations Lead · 2022-09 – 2024-11 · 2y 2mo — - Developed and executed comprehensive marketing campaigns and sales strategies that aligned with company goals, increasing campaign engagement by 27% and sales pipeline growth by 14% year-over-year. - Conducted market research to identify emerging trends, customer needs, and competitor strategies, leading to the launch of new targeted campaigns and New Product Introductions that boosted lead conversion by 23%. - Analyzed campaign performance metrics, optimized strategies, and identified opportunities, achieving a 36% improvement in marketing ROI and exceeding quarterly revenue targets.
- Job: Alltech — Latin America Brand Manager · 2014-05 – 2016-07 · 2y 2mo — - Developed and maintained marketing and sales tools that directly supported business objectives, resulting in a 15% increase in sales across the Latin America region. - Monitored and maintained brand consistency across all channels, which strengthened brand recognition and improved customer retention by 10%. - Collaborated with cross-functional teams to launch regional campaigns, achieving a 20% growth in product awareness within 12 months.
- Job: Alltech — México Marketing Assistant · 2012-01 – 2014-05 · 2y 4mo — -Assistance in budget planning. - Analysis of key performance indicators. - Organization of events, media marketing, internal marketing. - Coordination and collaboration with the team to achieve the objectives.
- School: IPADE Business School — Master of Business Administration - MBA, Business Administration and Management, General
- School: Instituto Tecnológico y de Estudios Superiores de Monterrey — Bachelor's Degree, Marketing
- School: London Business School — IPADE Digital Futures, Are You Ready?, Business
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
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