Vesela Wojtanowski
Digital Transformation Leader | Commercial, Medical & Digital Health Platforms Products and Services | GTM Operations | CRM, CX & AI Innovation
Strategic digital transformation leader with 20+ years of experience driving innovation at the intersection of business strategy, technology, customer engagement, and operational excellence.
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Experienced in leading global initiatives across pharmaceutical, healthcare, and life sciences organizations, translating complex business challenges into scalable digital solutions that deliver measurable Currently leading Global GTM Innovation & Digital Operations initiatives at Takeda, partnering across Commercial, Medical, Digital Health, and Technology organizations to enable customer-centric, data-driven capabilities that support markets worldwide. My focus spans digital transformation, customer engagement, CRM ecosystems, omnichannel strategy, AI-enabled innovation, operating models, and enterprise platform Passionate about creating meaningful customer experiences, I believe successful transformation happens when business strategy, technology, and human-centered design come together. I enjoy building bridges between teams, simplifying complexity, and helping organizations navigate change while keeping customers and patients at the center of Known for a collaborative and people-focused leadership style, I thrive in global environments, developing high-performing teams, fostering cross-functional partnerships, and creating a culture of continuous learning, innovation, and delivery Core areas of expertise:• Digital Transformation & Innovation• Product Management • Customer Experience & Omnichannel Engagement• CRM & Customer Engagement Platforms• AI & Data-Driven Decision Making• Digital Health & Emerging Technologies• Agile Product Delivery & Operating Models• Global Stakeholder Leadership• Team Development & Organizational Change⸻
GTM Index
- TAKEDA PHARMACEUTICALSJOB
- GTM Digital Innovation Ops…1Y 2M
GTM Digital Innovation Ops Lead
Takeda Pharmaceuticals
- Digital CX Enablement Lead…10M
Digital CX Enablement Lead Commercial Innovation and External Experience
Takeda Pharmaceuticals
As Digital CX Enablement Lead within Takeda’s Global Data, Digital & Technology organization, I led strategic digital transformation initiatives across Commercial, Medical, and Digital Health functions, enabling scalable customer engagement capabilities across global markets. Partnering with business, technology, and regional stakeholders, I drove the design and adoption of digital platforms, CRM and omnichannel capabilities, customer engagement solutions, and AI-enabled innovations that enhanced HCP experiences and commercial effectiveness. My role focused on translating business priorities into scalable digital capabilities, aligning global strategy with local market needs, and accelerat…
- Technology Innovation and…2Y 2M
Technology Innovation and Engineering Customer Experience Service Lead
Takeda Pharmaceuticals
As Technology Innovation & Engineering Customer Experience Service Lead within Takeda's Global Data, Digital & Technology organization, I led digital transformation initiatives across Commercial, Medical, and Digital Health functions, enabling scalable customer engagement capabilities and supporting global business priorities across multiple markets. Partnering with business, technology, and regional stakeholders, I drove the evolution and adoption of customer engagement platforms, CRM ecosystems, omnichannel capabilities, and data-driven solutions designed to enhance HCP experiences and improve business effectiveness. My focus was on translating strategic priorities into scalable digital c…
- EUCAN and GEM Demand Intak…1Y 5M
EUCAN and GEM Demand Intake Lead
Takeda Pharmaceuticals
- Project Management Officer…2Y
Project Management Officer Strategy Implementation
Takeda Pharmaceuticals
- SYNGENTAJOB
- PMO Global Transformation…6Y 2M
PMO Global Transformation Digital Programs/ Finance Program Controller
Syngenta
Experienced and results-driven professional with a strong track record in leading global PMO transformation and digital enablement initiatives across R&D, Product & Supply, and Commercial functions. Skilled in managing complex project portfolios that align with enterprise strategy, ensuring delivery on time, within budget, and to high-quality standards. Successfully increased R&D efficiency by 20% through global OPEX-driven digital transformation. Designed and implemented fit-for-purpose PMOs with scalable governance frameworks, performance KPIs, and agile ways of working. Proven expertise in building Agile PMO solutions, including tailored applications that enable robust delivery across c…
- ECLINSO AGJOB
- Business and Helpdesk Anal…2Y 3M
Business and Helpdesk Analyst Clinical Trials
ECLINSO AG
- POHN IT-CONSULTINGJOB
- Microsoft CRM Specialist9M
Microsoft CRM Specialist
POHN IT-Consulting GmbH
Experienced professional with a strong track record in delivering software and digital solutions that empower commercial teams, streamline sales operations, and enhance customer engagement. Skilled in leading CRM strategy, implementation, and optimization — particularly across Salesforce and Microsoft platforms — to enable data-driven decision-making and omnichannel excellence. Proven ability to bridge business needs and technical execution, working closely with sales, marketing, and digital functions to design user-centric tools, automate workflows, and boost commercial impact. Known for driving adoption, managing cross-functional initiatives, and delivering measurable outcomes that supp…
- HEWLETT-PACKARDJOB
- Technical Team Lead Micros…2Y 1M
Technical Team Lead Microsoft PSS
Hewlett-Packard
Experienced IT leader with a proven track record in managing end-to-end service delivery and leading high-performing technical teams across Microsoft server and desktop environments. Adept at overseeing large-scale infrastructure operations, including Active Directory, Exchange, Windows Server, and client endpoint management. Combines deep technical expertise with strategic oversight to ensure service reliability, performance optimization, and alignment with business objectives. Skilled in implementing ITIL-based processes, driving incident and problem resolution, and enhancing user experience across distributed environments. Known for effective stakeholder communication, cross-functional…
- (VARIOUS)JOB
- Early Career Development9Y 9M
Early Career Development
(various)
- Job: Takeda Pharmaceuticals — EUCAN and GEM Demand Intake Lead · 2021-04 – 2022-09 · 1y 5mo
- Job: Takeda Pharmaceuticals — GTM Digital Innovation Ops Lead · 2025-08 – present · 1y
- Job: Hewlett-Packard — Technical Team Lead Microsoft PSS · 2007-12 – 2010-01 · 2y 1mo — Experienced IT leader with a proven track record in managing end-to-end service delivery and leading high-performing technical teams across Microsoft server and desktop environments. Adept at overseeing large-scale infrastructure operations, including Active Directory, Exchange, Windows Server, and client endpoint management. Combines deep technical expertise with strategic oversight to ensure service reliability, performance optimization, and alignment with business objectives. Skilled in implementing ITIL-based processes, driving incident and problem resolution, and enhancing user experience across distributed environments. Known for effective stakeholder communication, cross-functional…
- Job: Takeda Pharmaceuticals — Digital CX Enablement Lead Commercial Innovation and External Experience · 2024-11 – 2025-09 · 10 mo — As Digital CX Enablement Lead within Takeda’s Global Data, Digital & Technology organization, I led strategic digital transformation initiatives across Commercial, Medical, and Digital Health functions, enabling scalable customer engagement capabilities across global markets. Partnering with business, technology, and regional stakeholders, I drove the design and adoption of digital platforms, CRM and omnichannel capabilities, customer engagement solutions, and AI-enabled innovations that enhanced HCP experiences and commercial effectiveness. My role focused on translating business priorities into scalable digital capabilities, aligning global strategy with local market needs, and accelerat…
- Job: (various) — Early Career Development · 1998-01 – 2007-10 · 9y 9mo
- Job: ECLINSO AG — Business and Helpdesk Analyst Clinical Trials · 2011-01 – 2013-04 · 2y 3mo
- Job: Takeda Pharmaceuticals — Technology Innovation and Engineering Customer Experience Service Lead · 2022-09 – 2024-11 · 2y 2mo — As Technology Innovation & Engineering Customer Experience Service Lead within Takeda's Global Data, Digital & Technology organization, I led digital transformation initiatives across Commercial, Medical, and Digital Health functions, enabling scalable customer engagement capabilities and supporting global business priorities across multiple markets. Partnering with business, technology, and regional stakeholders, I drove the evolution and adoption of customer engagement platforms, CRM ecosystems, omnichannel capabilities, and data-driven solutions designed to enhance HCP experiences and improve business effectiveness. My focus was on translating strategic priorities into scalable digital c…
- Job: POHN IT-Consulting GmbH — Microsoft CRM Specialist · 2010-03 – 2010-12 · 9 mo — Experienced professional with a strong track record in delivering software and digital solutions that empower commercial teams, streamline sales operations, and enhance customer engagement. Skilled in leading CRM strategy, implementation, and optimization — particularly across Salesforce and Microsoft platforms — to enable data-driven decision-making and omnichannel excellence. Proven ability to bridge business needs and technical execution, working closely with sales, marketing, and digital functions to design user-centric tools, automate workflows, and boost commercial impact. Known for driving adoption, managing cross-functional initiatives, and delivering measurable outcomes that supp…
- Job: Syngenta — PMO Global Transformation Digital Programs/ Finance Program Controller · 2013-02 – 2019-04 · 6y 2mo — Experienced and results-driven professional with a strong track record in leading global PMO transformation and digital enablement initiatives across R&D, Product & Supply, and Commercial functions. Skilled in managing complex project portfolios that align with enterprise strategy, ensuring delivery on time, within budget, and to high-quality standards. Successfully increased R&D efficiency by 20% through global OPEX-driven digital transformation. Designed and implemented fit-for-purpose PMOs with scalable governance frameworks, performance KPIs, and agile ways of working. Proven expertise in building Agile PMO solutions, including tailored applications that enable robust delivery across c…
- Job: Takeda Pharmaceuticals — Project Management Officer Strategy Implementation · 2019-03 – 2021-03 · 2y
- School: Universitat de Barcelona — Master of Science - MS, Study Digital Business Strategy
- School: Zigurat Innovation & Technology Business School — Master of Business Administration - MBA, Digital Transformation
- School: University of National and World Economy — Master of Science - MS, Strategic Management and Entrepreneurship
- School: University of National and World Economy — Bachelor of Science - BS, Strategic Management and Entrepreneurship
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