Diana Melchor

GTME @ OutboundLeads

Mexico4.7k followers
OutboundLeadsex-RevGrowthex-Thera (YC S22)

Building GTM systems that drive revenue for companies/businesses. Currently GTME at

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At RevGrowth, I designed and scaled outreach funnels that connected businesses with the right clients: turning strategy into booked meetings. I’ve held roles across Sales Development, Customer Success, and GTME at companies like Thera, Membrace, OneAway, and CIENCE. Those experiences taught me how to manage multiple accounts, craft high-impact LinkedIn and email outreach, and execute campaigns that convert to I focus on simplicity, efficiency, and results because the best campaigns aren’t the most complicated; they’re the ones that work. When I’m not optimizing funnels or analyzing data, I share insights on LinkedIn about my journey and explore the latest in sales tech and automation.

Career Timeline

GTM Index

  1. OUTBOUNDLEADSJOB
    1. GTME
      3M
  2. REVGROWTHJOB
    1. GTM Eng
      9M
  3. THERA (YC S22)JOB
    1. Sales Development Represen…
      6M
  4. MEMBRACEJOB
    1. Senior SDR LATAM
      7M
  5. CIENCEJOB
    1. SDR
      1Y 7M

Time in market 5Y 1MOpen 1Closed 4Stints 5

gtmindex.io/p/diana-melchor-b25a34220

  1. Job: OutboundLeads — GTME · 2026-07 – present · 1 mo
  2. Job: RevGrowth — GTM Engineer · 2025-03 – 2025-12 · 9 mo
  3. Job: Thera (YC S22) — Sales Development Representative · 2024-09 – 2025-03 · 6 mo — Supporting the growth of Thera, a YC-backed company building financial infrastructure for global teams. Thera makes it easier for companies to run payroll, manage contractor payments, and handle compliance across different countries without dealing with multiple tools or confusing processes. In my role on the sales side, I’m connecting with global companies, qualifying opportunities, and helping them understand where Thera can actually remove friction from their payment/payroll operations.
  4. Job: Membrace — Senior SDR LATAM · 2023-08 – 2024-03 · 7 mo — At Membrace we harness the unlimited potential of the crowd and fast online machine learning and apply a multitude of QA methods to both our human-in-the-loop moderators and our ML models to bring you the most accurate, high-quality results, even for the most uncommon types of violations. We can easily scale to meet any volume of data, including spikes caused by spam attacks, breaking news, flash mobs, or organic growth. We provide real-time moderation – a necessity for rapidly growing, large-scale, and fast-paced businesses.
  5. Job: CIENCE — SDR · 2021-09 – 2023-04 · 1y 7mo — -First point of contact with prospects for a diverse set of clients in various industries - Managed 2 to 7 accounts, each with a LinkedIn account and mailbox - Scheduled meetings for clients with prospects (Google Calendar, Calendly) - Collaborated with cross-functional teams, including campaign strategists, researchers, SDMs, and project managers, to ensure email campaigns aligned with marketing strategy -Experience with CRM systems (Salesloft, CAP, Hubspot) -Identified and filtered leads based on target audience for better results and engagement rates -Conducted research on industry trends and best practices to improve email marketing strategy -Assisted in analyzing email metrics and…

Skills

automationCopywritingSupport ManagementClient RelationsGraphicsEmail ManagementCanvaConversion RateCampaign ExecutionMarketing CampaignsMessagingA/B TestingCampaignsBrand StrategySkill DevelopmentNew MarketsInternational TeamsPerformance MotivationMarketing Campaign ManagementStrategic Marketing ManagementMarketing Strategy Development

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