Deron Kershaw
Senior GTM Specialist at AWS
Amazon Web Services (AWS)
ex-LivePersonGTM Index
- AMAZON WEB SERVICES (AWS)JOB
- Senior GTM Specialist, End…3Y 1M
Senior GTM Specialist, End User Computing
Amazon Web Services (AWS)
• Invented new industry scorecard, a dashboard that leveraged financial models to quantify sales performance across verticals. This was later adopted across other business groups • Launched and owned 2 new sales plays including all internal messaging, seller interviews, compete materials, and enablement
- Senior Competitive Intelli…1Y 1M
Senior Competitive Intelligence Manager, Amazon Connect
Amazon Web Services (AWS)
• Created competitive differentiation slides and messaging used to brief Gartner analysts, which was credited as a key factor in moving Amazon Connect from ‘Visionary’ to ‘Leader’ quadrant • Mapped capabilities of 20+ generative AI competitors, summarized key insights, and made strategic
- LIVEPERSONJOB
- Senior PMM, Competitive In…9M
Senior Product Marketing Manager, Competitive Intelligence
LivePerson
• Led competitive intelligence for fast-growing team serving 200+ sellers globally and working across the executive leadership, product, partner, and enablement teams • Designed, built, and maintained 20+ battlecards and competitive profiles, leveraging field insights, win/loss interviews, desktop research, and third-party consultants • Owned key segments of strategic review for company’s pricing strategy, capabilities assessment, and two major acquisitions
- HANSEN TECHNOLOGIESJOB
- Global Market Intelligence…2Y 5M
Global Market Intelligence Director
Hansen Technologies
• Created in-depth competitor knowledge database highlighting installs, technical capabilities, messaging, win/loss tracking, and battle cards for each of Hansen's top 7 software products. • Designed and launched new market intelligence portal which monitored 70+ websites, delivering relevant competitor news and potential leads to senior executives/sales twice per week • Collaborated closely with sales and marketing to produce key technical messaging and sales enablement tools at each stage of the sales funnel
- Market Strategy Mgr2Y 8M
Market Strategy Manager
Hansen Technologies
• Created Market Intelligence division and collaborated with marketing, product, sales, engineering, and executive teams to improve messaging and increase leads by 60% in one year • Identified global market opportunities across satellite TV, telco, and energy markets, positioning Hansen to take advantage of key industry trends • Moved to London for 9 months to oversee successful execution of European go- to-market strategy
- GAP INTELLIGENCEJOB
- Industry Analyst2Y 10M
Industry Analyst
Gap Intelligence
• Managed a diverse team of analysts across different industries and served as editor for all written content • Helped clients (HP, Dell, Apple, etc) strategically price and position new PC products in various markets to maximize sales • Regularly presented strategy recommendations and in-depth competitive intelligence insights to execs for 7 of the top 10 global PC manufacturers • Delivered comprehensive and customized research to senior-level executives on a weekly basis
- Market Analyst3Y 2M
Market Analyst
Gap Intelligence
• Responsible for designing, building, and managing the tablet, notebook, and desktop market intelligence services, which accounted for over 15% of company's overall sales • Developed and maintained strong relationships with industry players at trade shows, analyst events, and sales demos • Wrote and delivered weekly reports with in-depth analysis, identifying emerging industry trends and key vendor strategy shifts
- Job: Gap Intelligence — Industry Analyst · 2012-02 – 2014-12 — • Managed a diverse team of analysts across different industries and served as editor for all written content • Helped clients (HP, Dell, Apple, etc) strategically price and position new PC products in various markets to maximize sales • Regularly presented strategy recommendations and in-depth competitive intelligence insights to execs for 7 of the top 10 global PC manufacturers • Delivered comprehensive and customized research to senior-level executives on a weekly basis
- Job: Gap Intelligence — Market Analyst · 2008-12 – 2012-02 — • Responsible for designing, building, and managing the tablet, notebook, and desktop market intelligence services, which accounted for over 15% of company's overall sales • Developed and maintained strong relationships with industry players at trade shows, analyst events, and sales demos • Wrote and delivered weekly reports with in-depth analysis, identifying emerging industry trends and key vendor strategy shifts
- Job: LivePerson — Senior Product Marketing Manager, Competitive Intelligence · 2021-07 – 2022-04 — • Led competitive intelligence for fast-growing team serving 200+ sellers globally and working across the executive leadership, product, partner, and enablement teams • Designed, built, and maintained 20+ battlecards and competitive profiles, leveraging field insights, win/loss interviews, desktop research, and third-party consultants • Owned key segments of strategic review for company’s pricing strategy, capabilities assessment, and two major acquisitions
- Job: Amazon Web Services (AWS) — Senior Competitive Intelligence Manager, Amazon Connect · 2022-06 – 2023-07 — • Created competitive differentiation slides and messaging used to brief Gartner analysts, which was credited as a key factor in moving Amazon Connect from ‘Visionary’ to ‘Leader’ quadrant • Mapped capabilities of 20+ generative AI competitors, summarized key insights, and made strategic
- Job: Hansen Technologies — Global Market Intelligence Director · 2017-11 – 2020-04 — • Created in-depth competitor knowledge database highlighting installs, technical capabilities, messaging, win/loss tracking, and battle cards for each of Hansen's top 7 software products. • Designed and launched new market intelligence portal which monitored 70+ websites, delivering relevant competitor news and potential leads to senior executives/sales twice per week • Collaborated closely with sales and marketing to produce key technical messaging and sales enablement tools at each stage of the sales funnel
- Job: Amazon Web Services (AWS) — Senior GTM Specialist, End User Computing · 2023-07 – present — • Invented new industry scorecard, a dashboard that leveraged financial models to quantify sales performance across verticals. This was later adopted across other business groups • Launched and owned 2 new sales plays including all internal messaging, seller interviews, compete materials, and enablement
- Job: Hansen Technologies — Market Strategy Manager · 2015-03 – 2017-11 — • Created Market Intelligence division and collaborated with marketing, product, sales, engineering, and executive teams to improve messaging and increase leads by 60% in one year • Identified global market opportunities across satellite TV, telco, and energy markets, positioning Hansen to take advantage of key industry trends • Moved to London for 9 months to oversee successful execution of European go- to-market strategy
- School: Western Governors University — Master of Business Administration - MBA, IT Management
- School: San Diego State University-California State University — B.A., Communication
- School: University of Oxford
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