Deepanshu Gupta
Senior General Manager — GTM Strategy | Business Operations | Consulting | Route to Market | P&L | Consumer Internet · Telecom · Automotive · Fintech
Deepanshu Gupta is a Senior GTM and Strategy leader with nine years of experience across consumer internet, automotive, telecom, and fintech.
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He currently serves as Senior General Manager at Cars24, where he owns the full P&L for the C2B supply business — ₹400Cr+ in monthly GMV — and leads a 8-person strategy and analytics team. His work spans GTM strategy design, operating model restructuring, and AI-led transformation, with direct accountability for business outcomes. Recent work includes redesigning the seller GTM journey to add ₹40Cr/month in GMV, building and scaling a new revenue line from concept to ₹5Cr/month in six months, and restructuring the sales operating model to deliver 15% productivity improvement and 2Cr in annual savings. Prior to Cars24, Deepanshu led GTM strategy and route-to-market architecture at Bharti Airtel across four circles — managing 800 channel partners and 1,800 sales executives and delivered +4ppt market share growth in Punjab over three quarters. At Maruti Suzuki, he managed six dealer networks generating ₹30Cr of monthly turnover, delivering 16% YoY vehicle sales growth. He holds an MBA in International Business from IIFT Delhi and is open to Senior Manager and Associate Director roles in GTM Strategy, Business Operations, Commercial Excellence, or Consulting across industries.
GTM Index
- CARS24JOB
- Senior General Mgr- Strate…2Y 6M
Senior General Manager- Strategy and Business Operations
CARS24
P&L owner, C2B supply business — ₹400Cr+ GMV, ~15K cars/month. Leads 8-person strategy and analytics team. • Seller GTM journey redesign → conversion 1.3x, GMV +₹40Cr/month • New revenue line (Seller Protection Policy) → ₹0 to ₹5Cr/month in 6 months • LMS 2.0 operating model redesign → 15% productivity gain, ₹1.2Cr savings • GenAI fraud tool → ₹66L losses prevented; Incentive automation → 10 days to 2 • Data-security programme → insider leakage closed, watermarking and governance deployed
- PAYTMJOB
- Senior Mgr- Sales Excellence5M
Senior Manager- Sales Excellence
Paytm
Led GTM strategy for the NCMC transit payments vertical. Role concluded following RBI-directed operational restrictions on Paytm Payments Bank (Feb 2024) that restructured the business.
- BHARTI AIRTELJOB
- Senior Mgr1Y 2M
Senior Manager – GTM Strategy & Distribution | Upper North Circle
Bharti Airtel
GTM and RTM lead across 4 circles — 800 partners, 1,800 SEs, 1,000 promoters. ₹400Cr/month revenue, ~5L acquisitions/month. • GTM strategy redesign → +4ppt market share Punjab, +3ppt Haryana/HP in 3 quarters • '121' analytics deployment → acquisition quality +5%, ₹3Cr annual savings • Jio/Vi competitive intelligence → GTM recalibration and 5G market entry strategy • Field capability standardisation → promoter productivity +11% (180 → 200/month)
- MARUTI SUZUKI INDIA LIMITEDJOB
- Deputy Mgr3Y 10M
Deputy Manager | Area Sales Manager – Channel Strategy & Business Development
Maruti Suzuki India Limited
Strategic advisor to six dealer partners — ₹30Cr monthly turnover. • 16% YoY PV sales growth — Top 10% nationwide, MSIL Balanced Scorecard • MSIL Pricing Grid → channel costs -14%, TAT -20% • Goal-based KPI framework → SE productivity +20%, CDI scores +10%
- LAVA INTERNATIONAL LIMITEDJOB
- Young Leader4M
Young Leader
Lava International Limited
Part of Young Leader program (Sales leadership) at Lava International Ltd and managed distributor network in Amritsar, ₹1.5Cr monthly business.
- IIFTJOB
- Senior Club Coordinator, S…1Y 3M
Senior Club Coordinator, SCOPE- Operations Club at IIFT
IIFT
- LARSEN AND TOUBROJOB
- Summer Intern1M
Summer Intern
Larsen and Toubro
- ASAHI INDIA GLASS LIMITED (AIS)JOB
- Process Eng - Production P…1Y 5M
Process Engineer - Production Planning
Asahi India Glass Limited (AIS)
Process Engineer in PPC (SCPL) department
- Job: CARS24 — Senior General Manager- Strategy and Business Operations · 2024-04 – present · 2y 4mo — P&L owner, C2B supply business — ₹400Cr+ GMV, ~15K cars/month. Leads 8-person strategy and analytics team. • Seller GTM journey redesign → conversion 1.3x, GMV +₹40Cr/month • New revenue line (Seller Protection Policy) → ₹0 to ₹5Cr/month in 6 months • LMS 2.0 operating model redesign → 15% productivity gain, ₹1.2Cr savings • GenAI fraud tool → ₹66L losses prevented; Incentive automation → 10 days to 2 • Data-security programme → insider leakage closed, watermarking and governance deployed
- Job: Paytm — Senior Manager- Sales Excellence · 2023-11 – 2024-04 · 5 mo — Led GTM strategy for the NCMC transit payments vertical. Role concluded following RBI-directed operational restrictions on Paytm Payments Bank (Feb 2024) that restructured the business.
- Job: Bharti Airtel — Senior Manager – GTM Strategy & Distribution | Upper North Circle · 2022-09 – 2023-11 · 1y 2mo — GTM and RTM lead across 4 circles — 800 partners, 1,800 SEs, 1,000 promoters. ₹400Cr/month revenue, ~5L acquisitions/month. • GTM strategy redesign → +4ppt market share Punjab, +3ppt Haryana/HP in 3 quarters • '121' analytics deployment → acquisition quality +5%, ₹3Cr annual savings • Jio/Vi competitive intelligence → GTM recalibration and 5G market entry strategy • Field capability standardisation → promoter productivity +11% (180 → 200/month)
- Job: Maruti Suzuki India Limited — Deputy Manager | Area Sales Manager – Channel Strategy & Business Development · 2018-10 – 2022-08 · 3y 10mo — Strategic advisor to six dealer partners — ₹30Cr monthly turnover. • 16% YoY PV sales growth — Top 10% nationwide, MSIL Balanced Scorecard • MSIL Pricing Grid → channel costs -14%, TAT -20% • Goal-based KPI framework → SE productivity +20%, CDI scores +10%
- Job: Lava International Limited — Young Leader · 2018-06 – 2018-10 · 4 mo — Part of Young Leader program (Sales leadership) at Lava International Ltd and managed distributor network in Amritsar, ₹1.5Cr monthly business.
- Job: IIFT — Senior Club Coordinator, SCOPE- Operations Club at IIFT · 2016-12 – 2018-03 · 1y 3mo
- Job: Larsen and Toubro — Summer Intern · 2017-04 – 2017-05 · 1 mo
- Job: Asahi India Glass Limited (AIS) — Process Engineer - Production Planning · 2014-01 – 2015-06 · 1y 5mo — Process Engineer in PPC (SCPL) department
- School: Indian Institute of Foreign Trade — Master of Business Administration (MBA), International Business
- School: Sharda University — Mechanical Engineering
- School: Greenland Sr. sec. public School — High School
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ex-Athina AI (YC W23)