Deepanshu Gupta

Senior General Manager — GTM Strategy | Business Operations | Consulting | Route to Market | P&L | Consumer Internet · Telecom · Automotive · Fintech

Gurugram, Haryana, India2k followers
CARS24ex-Paytmex-Bharti Airtel

Deepanshu Gupta is a Senior GTM and Strategy leader with nine years of experience across consumer internet, automotive, telecom, and fintech.

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He currently serves as Senior General Manager at Cars24, where he owns the full P&L for the C2B supply business — ₹400Cr+ in monthly GMV — and leads a 8-person strategy and analytics team. His work spans GTM strategy design, operating model restructuring, and AI-led transformation, with direct accountability for business outcomes. Recent work includes redesigning the seller GTM journey to add ₹40Cr/month in GMV, building and scaling a new revenue line from concept to ₹5Cr/month in six months, and restructuring the sales operating model to deliver 15% productivity improvement and 2Cr in annual savings. Prior to Cars24, Deepanshu led GTM strategy and route-to-market architecture at Bharti Airtel across four circles — managing 800 channel partners and 1,800 sales executives and delivered +4ppt market share growth in Punjab over three quarters. At Maruti Suzuki, he managed six dealer networks generating ₹30Cr of monthly turnover, delivering 16% YoY vehicle sales growth. He holds an MBA in International Business from IIFT Delhi and is open to Senior Manager and Associate Director roles in GTM Strategy, Business Operations, Commercial Excellence, or Consulting across industries.

Career Timeline

JobSchool

GTM Index

  1. CARS24JOB
    1. Senior General Mgr- Strate…
      2Y 6M
  2. PAYTMJOB
    1. Senior Mgr- Sales Excellence
      5M
  3. BHARTI AIRTELJOB
    1. Senior Mgr
      1Y 2M
  4. MARUTI SUZUKI INDIA LIMITEDJOB
    1. Deputy Mgr
      3Y 10M
  5. LAVA INTERNATIONAL LIMITEDJOB
    1. Young Leader
      4M
  6. IIFTJOB
    1. Senior Club Coordinator, S…
      1Y 3M
  7. LARSEN AND TOUBROJOB
    1. Summer Intern
      1M
  8. ASAHI INDIA GLASS LIMITED (AIS)JOB
    1. Process Eng - Production P…
      1Y 5M

Time in market 12Y 9MOpen 4Closed 7Stints 11

gtmindex.io/p/deepanshugupta-iift

  1. Job: CARS24 — Senior General Manager- Strategy and Business Operations · 2024-04 – present · 2y 4mo — P&L owner, C2B supply business — ₹400Cr+ GMV, ~15K cars/month. Leads 8-person strategy and analytics team. • Seller GTM journey redesign → conversion 1.3x, GMV +₹40Cr/month • New revenue line (Seller Protection Policy) → ₹0 to ₹5Cr/month in 6 months • LMS 2.0 operating model redesign → 15% productivity gain, ₹1.2Cr savings • GenAI fraud tool → ₹66L losses prevented; Incentive automation → 10 days to 2 • Data-security programme → insider leakage closed, watermarking and governance deployed
  2. Job: Paytm — Senior Manager- Sales Excellence · 2023-11 – 2024-04 · 5 mo — Led GTM strategy for the NCMC transit payments vertical. Role concluded following RBI-directed operational restrictions on Paytm Payments Bank (Feb 2024) that restructured the business.
  3. Job: Bharti Airtel — Senior Manager – GTM Strategy & Distribution | Upper North Circle · 2022-09 – 2023-11 · 1y 2mo — GTM and RTM lead across 4 circles — 800 partners, 1,800 SEs, 1,000 promoters. ₹400Cr/month revenue, ~5L acquisitions/month. • GTM strategy redesign → +4ppt market share Punjab, +3ppt Haryana/HP in 3 quarters • '121' analytics deployment → acquisition quality +5%, ₹3Cr annual savings • Jio/Vi competitive intelligence → GTM recalibration and 5G market entry strategy • Field capability standardisation → promoter productivity +11% (180 → 200/month)
  4. Job: Maruti Suzuki India Limited — Deputy Manager | Area Sales Manager – Channel Strategy & Business Development · 2018-10 – 2022-08 · 3y 10mo — Strategic advisor to six dealer partners — ₹30Cr monthly turnover. • 16% YoY PV sales growth — Top 10% nationwide, MSIL Balanced Scorecard • MSIL Pricing Grid → channel costs -14%, TAT -20% • Goal-based KPI framework → SE productivity +20%, CDI scores +10%
  5. Job: Lava International Limited — Young Leader · 2018-06 – 2018-10 · 4 mo — Part of Young Leader program (Sales leadership) at Lava International Ltd and managed distributor network in Amritsar, ₹1.5Cr monthly business.
  6. Job: IIFT — Senior Club Coordinator, SCOPE- Operations Club at IIFT · 2016-12 – 2018-03 · 1y 3mo
  7. Job: Larsen and Toubro — Summer Intern · 2017-04 – 2017-05 · 1 mo
  8. Job: Asahi India Glass Limited (AIS) — Process Engineer - Production Planning · 2014-01 – 2015-06 · 1y 5mo — Process Engineer in PPC (SCPL) department
  9. School: Indian Institute of Foreign Trade — Master of Business Administration (MBA), International Business
  10. School: Sharda University — Mechanical Engineering
  11. School: Greenland Sr. sec. public School — High School

Skills

Go-to-Market StrategyBusiness OperationsProgram ManagementP&L ManagementOrganizational ConsultingProcess AutomationSales StrategyIncentive DesignCapability DevelopmentAnnual PlanningSales OperationsSales ExcellenceKPI ImplementationChange ManagementStrategic PlanningBusiness-to-Business (B2B)Artificial Intelligence (AI)Annual Operating Plan (AOP)Planning Budgeting & ForecastingSenior Stakeholder Management

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