Deepa "Dee" Kumar

App Innovation, Generative AI, Cloud, Data and AI Product Marketing, Americas GTM Leader Microsoft | Open Source Champion | Advisor. Hands on programming of AI LLM models. Ex AWS

San Francisco2.7k followers
UC Irvineex-C3ex-Microsoft

I am a product marketing, GTM, and partnerships executive specializing in revenue generation, pipeline acceleration, and conversion across AI, cloud, enterprise software, and hardware

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My expertise spans designing and activating GTM playbooks with ISV, GSI, and channel partners, joint accountable plans with KPIs that deliver accelerated time to value. I build co-sell motions, joint business plans, and alliance frameworks that drive partner sourced pipeline and measurable business outcomes across global markets including EMEA and I have built and scaled these motions across some of the most innovative companies in technology including Microsoft, AWS, C3 AI, Equinix, and the Linux Foundation spanning cloud platforms, AI solutions, SaaS, infrastructure, and identity My hardware and PC background includes deep OEM partner experience working with HP, Lenovo, Dolby, Asus, Samsung, Sony, Toshiba, Dell, and China Mobile across notebook, desktop, mobile, and embedded product lines driving product definition, pricing strategy, technology roadmaps, and go to market execution across retail and etail channels I advise technology companies on AI driven product commercialization and GTM strategy, and teach Contemporary Business Issues at Santa Clara University's Leavey School of Business, ranked #14 in Entrepreneurship and #11 for Open to senior leadership opportunities in product marketing, GTM, alliances, and partnerships across AI, cloud, enterprise software, and hardware I have an MBA from Brown University and a Bachelors degree in Computer Science.

Career Timeline

JobSchool

GTM Index

  1. UC IRVINEJOB
    1. Advisory Board Member
      5Y 1M
  2. C3JOB
    1. PMM & Alliances Leader
      11M
  3. MICROSOFTJOB
    1. Sr Dir, App Innovation Azu…
      2Y 11M
  4. AMAZON WEB SERVICES (AWS)JOB
    1. SaaS ISV & Developer Mktg…
      1Y 5M
  5. ARMORY.IOJOB
    1. Board Advisor
      2Y 1M
  6. THE LINUX FOUNDATIONJOB
    1. VP, PMM, Developer Relatio…
      3Y 11M
  7. DOCKER,JOB
    1. Dir, PMM, Strategic Partne…
      1Y 11M
  8. TELECITYGROUPJOB
    1. Dir, PMM
      3Y 11M
  9. LENOVOJOB
    1. Dir, PMM - Mobility & Clou…
      1Y 5M
  10. DOLBY LABORATORIESJOB
    1. PMM
      11M

Time in market 15Y 6MOpen 4Closed 9Stints 13

gtmindex.io/p/deekumar

  1. Job: UC Irvine — Advisory Board Member · 2021-09 – present · 4y 11mo
  2. Job: C3 — Product Marketing & Alliances Leader · 2025 – 2025 · 0 mo
  3. Job: Microsoft — Sr Director, App Innovation Azure Americas Product GTM leader · 2022-01 – 2024-12 · 2y 11mo
  4. Job: Amazon Web Services (AWS) — SaaS ISV & Developer Marketing Lead · 2020-07 – 2021-12 · 1y 5mo — Building SaaS solutions on AWS
  5. Job: Armory.io — Board Advisor · 2019-08 – 2021-09 · 2y 1mo
  6. Job: The Linux Foundation — Vice President, Product Marketing, Developer Relations, Open Source · 2017 – 2020 · 3y — Cloud Native Computing
  7. Job: Docker, Inc — Director, Product Marketing, Strategic Partnerships · 2016 – 2017 · 1y
  8. Job: TelecityGroup — Director, Product Marketing · 2013 – 2016 · 3y — Global lead for the GTM of the cloud service provider vertical responsible for market development, positioning, vertical segmentation, marketing strategy, planning, field marketing, sales enablement and building account based strategies to win top 50 ISV, SaaS, IaaS, PaaS, wireline and wireless services including IOT platform with top tier partners. Defined content strategy and interconnection roadmap for using interconnection as a tool targeting service providers and enterprises. Includes working with key functions across Equinix to deliver customer segmentation, TAM (addressable markets), package value propositions, sales tools, messaging based on key cloud service provider use cases. De…
  9. Job: Lenovo — Director, Product Marketing - Mobility & Cloud Services · 2012-04 – 2013-09 · 1y 5mo — Responsible for the worldwide go-to-market launch for Lenovo’s “halo” Windows 8 PC products and Android mobile products ($1B category). Drove 18% yoy growth for Lenovo’s convertible PCs, tablets and smartphones by developing ROI based campaign strategies using leading advertising platforms. Singularly responsible for deep engagement with Facebook to drive awareness, sales and conversions of Lenovo’s smartphones in key markets through ROI based CPC, CPM, CPA campaigns and KPI outcome measurements. Achieved 85% lift in traffic to Lenovo.com, 1200x increase in daily reach, increased brand engagement through outstanding CTR of 2.85% Launched new product category by building content partnerships…
  10. Job: Dolby Laboratories — Product Marketing · 2011-04 – 2012-03 · 11 mo — Drove key device manufacturer relationships with HP, Lenovo, Acer , Asus, Sony, Toshiba leading to key design wins and distribution agreements for entire line of OEM consumer and enterprise premium platforms. Responsible for supporting the outbound sales teams for major OEM accounts, carriers and mobile operators. Developed the partner ecosystem by delivering business intelligence, industry analysis, and playbooks for Dolby mobile surround sound technologies across all connected devices: tablets, mobile phones, PCs, convertibles and home entertainment systems. Lead product roadmap definition, sales forecasting and sales enablement for establishing global licensing agreements with top mobi…
  11. School: Brown University — MBA, Marketing
  12. School: IE (Instituto de Empresa) — MBA
  13. School: BIT — B.S., Computer Science

Skills

Product MarketingStrategic AlliancesIntellectual PropertyGo-to-market StrategyProduct ManagementStrategic PartnershipsCloud ComputingEnterprise SoftwareCompetitive AnalysisProduct DevelopmentPartner ManagementProduct Lifecycle ManagementBusiness AlliancesConsumer ElectronicsMobile ApplicationsCross-functional Team LeadershipSaaSBusiness DevelopmentBusiness StrategyStrategy

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