Itishree Swain

Marketing Analytics Lead | Customer Insights | Go-to-Market Strategy

Appleex-Metaex-impact.com

“

Passionate Marketing leader with 10+ years of experience driving growth across agencies and ad-tech companies.

More

Spearheaded product adoption for solutions like Advantage+ shopping campaigns at Meta, leveraged Meta AI solutions for research and growth opportunities, and orchestrated go-to-market strategies for complex measurement products like attribution and marketing mix modeling (MMM) at Impact Tech. These experiences highlight my ability to: - Data-Driven Product Strategy and Growth: Developed and executed data-driven marketing strategies, including market research, competitive analysis, and customer segmentation, to drive product feature development and generate significant revenue growth, leveraging Meta AI solutions. - Cross-Functional Collaboration and Impact: Successfully led cross-functional teams to leverage data and insights, resulting in substantial revenue increases and improved product performance. For example, drove a 20% QoQ increase in ROAS and $500K+ ARR through machine learning model implementation at Impact Tech. - Go-to-Market Execution and Adoption: Created and scaled effective go-to-market strategies, including the development of targeted sales collateral, leading to a remarkable 184% QoQ increase in product adoption for Meta's Advantage Plus. - Bridge technical and marketing worlds: My engineering background brings a strong understanding of technical details, to effectively communicate the value proposition to diverse stakeholders. - Diversity Champion: I bring a strong commitment to Diversity & Inclusion to every project and relationship. I bring a curious and collaborative mindset, with a talent for fostering strong relationships to drive successful teamwork across diverse stakeholders.