Benjamin Hinson-Ekong
🚀 Head of GTM AI & Technology | Enterprise Product Vision & Agentic Strategy | AI Commercialization & Operations | Advisor to C-Suite & Boards | Bridging Technical Complexity & Business Value
I help organizations turn AI from isolated experiments into scalable business
More
As Head of GTM AI & Technology at Bridge Partners, I focus on the intersection of AI commercialization, operating model design, governance, and delivery execution, helping organizations identify where AI creates value and building the systems required to realize it at My work spans strategy, commercialization, operations, delivery, and technology. On any given day I may be designing AI team structures and delivery models, partnering with sales teams to win new business, scoping newly won opportunities and building the cross-functional teams required to deliver them, building pricing and commercialization frameworks, advising executives on AI investments, creating seller enablement programs, driving enterprise AI adoption, working with IT to evaluate and onboard new technology capabilities, building agentic solutions alongside developers, or establishing the governance, certification pathways, and operating standards required to scale AI across an Over the course of my career, I have been asked to solve problems that do not yet have playbooks: launching new capabilities, designing new operating models, establishing governance frameworks, building enterprise platforms, and helping leadership teams navigate periods of technological and organizational Increasingly, my work extends beyond AI solutions into AI organizations. I help companies design the teams, roles, governance structures, delivery frameworks, commercialization approaches, and operating models required to make AI a sustainable business capability. This often means defining how strategy, sales, solutioning, engineering, and delivery functions work together to move AI from experimentation into enterprise-scale Areas of focus:• AI strategy and investment prioritization• Commercialization, pricing, and go-to-market design• AI operating models and governance• Solution architecture and delivery frameworks• Organizational transformation and adoption• Agentic and autonomous systemsI operate between business strategy and technical execution, helping organizations move beyond pilots and proof-of-concepts to build repeatable, measurable AI capabilities that create lasting competitive I don't optimize for the status quo. I build the systems, capabilities, and operating models that define what comes next.
GTM Index
- APPLIED INNOVATION LABJOB
- Founder & Lead AI Strategist2Y 2M
Founder & Lead AI Strategist
Applied Innovation Lab
An independent research entity focused on AI strategy and human-centered design. Built and deployed AI-powered solutions and strategic roadmaps for Fortune 500 companies and high-growth startups. Focused on GenAI, multi-agent systems, machine learning copilots, GTM strategy and innovation frameworks that drive measurable outcomes and solve business problems.
- BRIDGE PARTNERS CONSULTINGJOB
- Head of GTM AI & Technology9M
Head of GTM AI & Technology | AI Commercialization & Operations
Bridge Partners Consulting
Responsible for building and scaling Bridge Partners' AI business, from commercialization, co-sell strategy, and AI advisory through delivery, governance, adoption, and operational execution. Leads the development of AI offerings, operating models, pricing frameworks, delivery teams, and enterprise AI solutions that help organizations move from experimentation to scalable business impact. Selected Accomplishments * Built Bridge Partners' AI business operating model, establishing the firm's commercialization strategy, AI sales methodology, opportunity qualification process, complexity-based pricing model, delivery intake framework, and value realization methodology to create a scalable, re…
- QUIGLEYJOB
- Senior Dir, Strategy and A…1Y 6M
Senior Director, Strategy and Analytics
Quigley
Analytics and strategic lead for Chase United, Chase IHG and Chase Marriott Cobrand. Achievements included: * Introduced Learning Agendas to Quigley-Simpson and to Chase Cobrand. Trained analytics and planning teams on how to deploy. *Created Chase United + Chase Marriott 2023/2024 Learning Agendas. *Created 1st party audience segmentation framework for Chase United (first ever). * Introduced pixel based brand lift studies via Lucid to Chase Cobrand. Trained cross agency media/planning and analytics teams on implementation. * Designed testing framework and all tests (A/B, MVT, Incrementality) in Chase United’s 2024/2025 $7MM paid media experimentation initiative. * Ran workshops on digita…
- MERKLEJOB
- Dir, Solutions & Analytics1Y 6M
Director, Solutions & Analytics
Merkle
US Analytics and strategic lead for Intel. Transitioned to product role. Achievements included: * Authored Merkle's/Dentsu's first ever POV on executing Media Mix Modeling (MMM) for B2B businesses. * Helped design product roadmap, vendor ecosystem and GTM strategy for Sponsorship.BI, a sponsorship ROI solution from Merkle and MKTG. * Designed global testing framework for all regions in Intel/Dentsu global footprint. * Designed vendor assessment/scoring model and led RFP assessment that analyzed the top brand lift study vendors in the marketplace, including Kantar, Lucid, Bera, Nielsen, etc. * Pitched identity resolution solutions to Intel on behalf of Merkle. * Designed competitive intell…
- IQUANTI,JOB
- Dir, Strategy & Data Science1Y 9M
Director, Strategy & Data Science
iQuanti, Inc.
US Analytics and strategic lead for iQuanti, servicing Allstate and AVIS Car Rentals. Achievements included: * Directed 10-person analytics team based in Bangalore, India. * Led iQuanti engineering team that partnered with Google engineers to deploy and automate propensity model solution via Google Cloud Platform into Google Analytics for AVIS. * Led SEO analytics strategy for Allstate. * Led data discovery workshop at Discover Financial Services offices and mapped out entire DFS credit card data ecosystem for dashboard RFP. * Helped design Citibank Affiliate ROI measurement strategy. * Helped design New Business pitch decks and participated in pitch process.
- HS AD NORTH AMERICAJOB
- Associate Dir, CRM Analyti…1Y 3M
Associate Director, CRM Analytics & Data Strategy
HS Ad North America
CRM Analytics lead and Digital Strategist. Achievements included: * At the behest of LG’s Head of Digital Media, lead an initiative were I documented the entire data flows and business rules across all business units and teams at LG Electronics. * Helped design RFM segmentation analysis for LG CRM.
- BANK OF AMERICAJOB
- Social Listening & Researc…1Y 2M
Social Listening & Research Analyst (Contract)
Bank of America
Social Listening, Competitive Intelligence and Market Research. Achievements included: * Monitored competitor activity across all digital channels for BOA. * Spearheaded market research on Blockchain patent activity across startups and BOA competitors.
- ICROSSINGJOB
- Associate Dir, Digital Med…6M
Associate Director, Digital Media Strategy
iCrossing
Digital Media Analytics lead for DIRECTV and PNC Bank. Achievements included: * Led digital attribution and MMM vendor research for PNC Bank. Screened vendors like MarketShare, Rakuten and Visual IQ. * Organized and chaired content marketing summit for DIRECTV at the Rockefeller Center in New York. * Designed holistic indexed scoring system for DIRECTV used to assess Display partners.
- MERKLEY + PARTNERSJOB
- Senior Mgr, Strategy and B…1Y 5M
Senior Manager, Strategy and Business Intelligence
Merkley + Partners
Marketing Intelligence lead for Mercedes Benz USA. Achievements included: * Led digital attribution and MMM vendor research for Mercedes Benz. Screened vendors like MarketShare, Rakuten and Visual IQ. * Designed holistic indexed scoring system for Mercedes Benz used to assess Display and Programmatic partners. * Helped design New Business pitch decks and participated in pitch process.
- WPPJOB
- Mgr, Analytics and Digital…2Y 6M
Manager, Analytics and Digital Strategy
WPP
Analytics lead for Abbott Diabetes Care, JM Smucker’s, Campbell’s Soup, Liberty Mutual Insurance and CoverGirl. Achievements included: * Designed measurement plans across all brands. * Ongoing reporting for 20+ brands. * Profiling and audience segmentation for Liberty Mutual.
- Job: WPP — Manager, Analytics and Digital Strategy · 2010-08 – 2013-02 · 2y 6mo — Analytics lead for Abbott Diabetes Care, JM Smucker’s, Campbell’s Soup, Liberty Mutual Insurance and CoverGirl. Achievements included: * Designed measurement plans across all brands. * Ongoing reporting for 20+ brands. * Profiling and audience segmentation for Liberty Mutual.
- Job: Applied Innovation Lab — Founder & Lead AI Strategist · 2024-08 – present · 2y — An independent research entity focused on AI strategy and human-centered design. Built and deployed AI-powered solutions and strategic roadmaps for Fortune 500 companies and high-growth startups. Focused on GenAI, multi-agent systems, machine learning copilots, GTM strategy and innovation frameworks that drive measurable outcomes and solve business problems.
- Job: Quigley — Senior Director, Strategy and Analytics · 2023-01 – 2024-07 · 1y 6mo — Analytics and strategic lead for Chase United, Chase IHG and Chase Marriott Cobrand. Achievements included: * Introduced Learning Agendas to Quigley-Simpson and to Chase Cobrand. Trained analytics and planning teams on how to deploy. *Created Chase United + Chase Marriott 2023/2024 Learning Agendas. *Created 1st party audience segmentation framework for Chase United (first ever). * Introduced pixel based brand lift studies via Lucid to Chase Cobrand. Trained cross agency media/planning and analytics teams on implementation. * Designed testing framework and all tests (A/B, MVT, Incrementality) in Chase United’s 2024/2025 $7MM paid media experimentation initiative. * Ran workshops on digita…
- Job: iCrossing — Associate Director, Digital Media Strategy · 2014-09 – 2015-03 · 6 mo — Digital Media Analytics lead for DIRECTV and PNC Bank. Achievements included: * Led digital attribution and MMM vendor research for PNC Bank. Screened vendors like MarketShare, Rakuten and Visual IQ. * Organized and chaired content marketing summit for DIRECTV at the Rockefeller Center in New York. * Designed holistic indexed scoring system for DIRECTV used to assess Display partners.
- Job: HS Ad North America — Associate Director, CRM Analytics & Data Strategy · 2017-09 – 2018-12 · 1y 3mo — CRM Analytics lead and Digital Strategist. Achievements included: * At the behest of LG’s Head of Digital Media, lead an initiative were I documented the entire data flows and business rules across all business units and teams at LG Electronics. * Helped design RFM segmentation analysis for LG CRM.
- Job: Merkley + Partners — Senior Manager, Strategy and Business Intelligence · 2013-04 – 2014-09 · 1y 5mo — Marketing Intelligence lead for Mercedes Benz USA. Achievements included: * Led digital attribution and MMM vendor research for Mercedes Benz. Screened vendors like MarketShare, Rakuten and Visual IQ. * Designed holistic indexed scoring system for Mercedes Benz used to assess Display and Programmatic partners. * Helped design New Business pitch decks and participated in pitch process.
- Job: Merkle — Director, Solutions & Analytics · 2021-05 – 2022-11 · 1y 6mo — US Analytics and strategic lead for Intel. Transitioned to product role. Achievements included: * Authored Merkle's/Dentsu's first ever POV on executing Media Mix Modeling (MMM) for B2B businesses. * Helped design product roadmap, vendor ecosystem and GTM strategy for Sponsorship.BI, a sponsorship ROI solution from Merkle and MKTG. * Designed global testing framework for all regions in Intel/Dentsu global footprint. * Designed vendor assessment/scoring model and led RFP assessment that analyzed the top brand lift study vendors in the marketplace, including Kantar, Lucid, Bera, Nielsen, etc. * Pitched identity resolution solutions to Intel on behalf of Merkle. * Designed competitive intell…
- Job: iQuanti, Inc. — Director, Strategy & Data Science · 2019-02 – 2020-11 · 1y 9mo — US Analytics and strategic lead for iQuanti, servicing Allstate and AVIS Car Rentals. Achievements included: * Directed 10-person analytics team based in Bangalore, India. * Led iQuanti engineering team that partnered with Google engineers to deploy and automate propensity model solution via Google Cloud Platform into Google Analytics for AVIS. * Led SEO analytics strategy for Allstate. * Led data discovery workshop at Discover Financial Services offices and mapped out entire DFS credit card data ecosystem for dashboard RFP. * Helped design Citibank Affiliate ROI measurement strategy. * Helped design New Business pitch decks and participated in pitch process.
- Job: Bridge Partners Consulting — Head of GTM AI & Technology | AI Commercialization & Operations (Head of GTM Engineering) · 2026-01 – present · 7 mo — Responsible for building and scaling Bridge Partners' AI business, from commercialization, co-sell strategy, and AI advisory through delivery, governance, adoption, and operational execution. Leads the development of AI offerings, operating models, pricing frameworks, delivery teams, and enterprise AI solutions that help organizations move from experimentation to scalable business impact. Selected Accomplishments * Built Bridge Partners' AI business operating model, establishing the firm's commercialization strategy, AI sales methodology, opportunity qualification process, complexity-based pricing model, delivery intake framework, and value realization methodology to create a scalable, re…
- Job: Bank of America — Social Listening & Research Analyst (Contract) · 2015-10 – 2016-12 · 1y 2mo — Social Listening, Competitive Intelligence and Market Research. Achievements included: * Monitored competitor activity across all digital channels for BOA. * Spearheaded market research on Blockchain patent activity across startups and BOA competitors.
- School: Montclair State University — BAMK, Business Admnistration, Marketing, Strategy
- School: Carson Long Military Academy
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
Amazon Web Services (AWS)