DiAmanté A.

Product, Operations & Strategy Leader | UCLA Anderson EMBA | ex-Google, Equinox, Walmart

Los Angeles3.5k followers

SKIMS

ex-Macy's

ex-Jet

I’m a cross-functional product operations and strategy leader with a decade of experience building scalable systems, driving operational excellence, and delivering digital innovation across high-growth consumer and enterprise environments.
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My journey has spanned roles in eCommerce, AdTech, retail, and media, supporting everything from product strategy and sprint execution to go-to-market enablement and AI-driven personalization. At organizations like Google, Walmart, SoulCycle, and SKIMS, I’ve navigated complex orgs, led through ambiguity, and turned ideas into systems that scale. Whether it’s implementing a new personalization engine, aligning product teams, or launching global RFPs to transform user experience, I bring a bias for clarity, collaboration, and momentum. My sweet spot lies at the intersection of strategy and execution—connecting dots between product, engineering, data, cross-functional stakeholders and business goals to unlock growth. Core Competencies: • Product & Program Operations – Own delivery roadmaps, sprint cadences, planning rituals, and operational frameworks that bring structure to scale. • Go-To-Market Strategy – Partner with marketing, sales, and product leaders to design and activate initiatives that drive adoption and revenue. • Cross-Functional Leadership – Facilitate alignment across product, engineering, and business stakeholders to execute efficiently and transparently. • AI & Personalization Tools – RFP execution and integration of advanced tools , Algolia, Dynamic Yield, Scrunch AI) to improve CX and conversion. • Digital Experience Optimization – Lead initiatives to improve site performance, search, accessibility, and user journeys. • Stakeholder Enablement – Create processes, decks, and dashboards to ensure visibility, alignment, and decision-making across leadership levels. I thrive in environments where I can bring people together, operationalize vision, and drive impact that lasts. Let’s connect.

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GTM Index

SKIMSJOB
1. GTM Strategy & Operations…
  2Y 3M
GOOGLEJOB
1. Product Strategy & GTM Lea…
  3Y 3M
EQUINOXJOB
1. Senior Mgr, Product Strate…
  1Y 10M
2. Senior Mgr, Business Opera…
  9M
WAL-MART STORESJOB
1. Senior Mgr, Business Opera…
  1Y 1M
2. Mgr, Business Operations &…
  11M
JETJOB
1. Sr. Analyst, Business Oper…
  1Y
MACY'SJOB
1. Mgr, Retail Sales Operatio…
  10M
2. Associate, Retail Sales Op…
  6M

Job: SKIMS — GTM Strategy & Operations Lead, Digital Product · 2024-07 – present · 2y 1mo
Job: Macy's — Associate, Retail Sales Operations - EDP · 2014-05 – 2014-11 · 6 mo — • Executed 8 projects and applied management training to resolve problems effectively upon placement in the Sales Manager role, reducing operational inefficiencies by 20% within the first 6 months. • Coached and developed a team of 20 associates, creating a customer-focused selling environment that drove $300K in revenue in Q3, contributing to a 10% increase in year-over-year sales for the department. • Drove revenue through various responsibilities, including hiring 15 new team members, talent development via 50+ training sessions, sales operations oversight, and team empowerment, achieving a 12% improvement in customer service ratings and $1.2M in annual revenue. • Analyzed trends acro…
Job: Jet — Sr. Analyst, Business Operations & Strategy · 2015-09 – 2016-09 · 1y — • Jet.com was acquired by Walmart in August 2016. • Led technical integration for 500+ strategic retail partners, supporting onboarding, API implementation, SKU troubleshooting, and sales optimization across thousands of SKUs, while improving margins and profitability by 20% for the self-managed segment, contributing $5M in annual incremental revenue. • Supported strategic account segmentation and business growth by tracking retailer performance for 150+ key accounts utilizing analytics and reporting tools (SQL/Looker), driving a 12% increase in order volume and repeat partner engagement. • Drove cross-functional team collaboration with merchandising, pricing, technical, operations, & le…
Job: Equinox — Senior Manager, Business Operations & Strategy - SoulCycle · 2018-09 – 2019-06 · 9 mo — • Developed and executed the operational business strategy to increase sales for SuperSoul, the premium Concierge program, while managing a team of seven, driving a sales increase of approximately 20% year-over-year, contributing an additional $1.2M in annual revenue. • Analyzed qualitative and quantitative data trends from monthly customer interactions to formulate business cases and drive product recommendations, communicating product narratives to departmental and operational leaders to drive strategic alignment on the execution of viable solutions. • Integrated revenue driving teams and tools into Salesforce CRM, providing dashboards and reporting for business insights and KPI trackin…
Job: Macy's — Manager, Retail Sales Operations - Omnichannel · 2014-11 – 2015-09 · 10 mo — • Drove over $5M in annual sales through data analysis of weekly company and departmental reports, creating targeted action plans for execution. • Managed and coached a team of 22 associates, conducting one-on-one sessions to enhance associate performance. • Developed new strategies to improve selling behaviors, resulting in a 10% increase in customer satisfaction scores.
Job: Wal-Mart Stores — Senior Manager, Business Operations & Strategy · 2017-08 – 2018-09 · 1y 1mo — • Drove $32.6M in marketplace sales in the Electronics & Connected Life space, achieving an 8.7% increase over the previous year by managing a portfolio of 15K+ SKUs across 12 product categories. • Developed and maintained strategic partnerships with 25+ external brand partners such as Apple, Samsung, and Google - driving active account management, negotiating deal terms that improved profit margins by 15% and secured $4M in incremental co-marketing funds YoY. • Incubated 10 new products and formats, ensuring critical partner feedback looped back to cross-functional teams for optimized product development, accelerating time-to-market by 25% and achieving a 90% partner satisfaction rate.…
Job: Wal-Mart Stores — Manager, Business Operations & Strategy · 2016-09 – 2017-08 · 11 mo — • Evolved the partner onboarding program from manual outreach via phone and email to automation and measurement in Salesforce, achieving a 22% improvement in response rate and streamlining retail partners through initial setup pain points, reducing onboarding time by 40%. • Refined onboarding resources, including launching the Partner Knowledge Center and Onboarding Welcome Guide, collaborating with functional stakeholders in Product, Category Experience, and CRM teams, driving over 30K retailer interactions per month and increasing resource adoption by 35%. • Consistently recognized as a the go-to person for partner onboarding, content, and marketing campaigns across retail partners, cat…
Job: Equinox — Senior Manager, Product Strategy - Equinox+ · 2019-06 – 2021-04 · 1y 10mo — • Owned and delivered the strategy, roadmap, and execution for a portfolio of CRM products (internal tools, mobile app, and hardware), improving customer service experiences and increasing month-over-month positive CSAT scores by 25%, reaching an average of 84% CSAT across 50K+ monthly interactions. • Built a custom Salesforce CRM implementation inclusive of reporting & dashboards, email, webform, SMS, LiveChat, and phone support, managing multiple vendors and business system integrations utilizing APIs to create a 360º view of the customer, reducing customer response times by 30%. • Managed and maintained product releases/features annually, reporting on progress, performance, and system…
Job: Google — Product Strategy & Go-to-Market Lead, Mobile Apps · 2021-04 – 2024-07 · 3y 3mo — • Led strategic planning initiatives annually, overseeing testing plans, training programs, and collateral documentation to drive sales and product strategy—collaborating with Product, Sales, Leadership, and 20+ stakeholders to drive 86%+ product adoption across multiple coverage areas, generating an estimated annual run rate of $2.24B for the global sell-side in 2023. • Hired and managed a diverse team of 10 Apps go-to-market specialists, fostering a culture of inclusivity and talent development through weekly coaching sessions, driving positive net revenue and revenue mitigation of +$1B across Privacy Regulation, Ecosystem, Ad Formats. • Led multi-quarter planning with Sales, Product, a…
School: UCLA Anderson School of Management — Master of Business Administration - MBA
School: Villanova University — Bachelor of Arts (B.A.)
School: Melbourne Business School

Skills

Customer ExperienceCall Center DevelopmentStrategic PartnershipsProduct StrategyE-commerce OptimizationScrumOrganization SkillsRetailOmni-Channel MarketingOnline MarketplacePerformance MarketingConversion OptimizationE-CommerceExecutive ReportingSales EnablementOrganizational LeadershipPersonalizationStrategic PlanningRevenue & Profit GrowthVoice of the Customer

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DiAmanté A.

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