Claudiu Dascalescu

Never automate something that shouldn’t exist.

Romania2.3k followers

Xata.io

ex-Truv

ex-Beans United

Imagine teaching a child to ride a bike using only books and lectures. It's only when they hop on, feel the balance, and pedal forward that they truly learn.
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The world of marketing isn't much different. Real learning comes from doing, experimenting, failing, and succeeding. My marketing journey began not in a classroom but when I wanted to understand what motivates people to make purchase decisions. It was then that I first understood the power of hands-on experience. This early curiosity led me to self-learn WordPress and marketing, transforming blank canvases into interactive websites, channeling visitors through content, and understanding the art of monetization via affiliate marketing. While my career has seen me wear multiple hats - from software sales to business development - the heart of a digital marketer has always beaten within me. My time at Archbee, UiPath, and IBM wasn't just about roles or titles; it was about harnessing data to tell a story, make informed decisions, and drive growth. I'm passionate about roles that challenge me, that allow my creativity to flow, and that require an analytical lens for problem-solving. If you're seeking a marketer with a unique blend of hands-on experience and theoretical knowledge, who believes in the power of doing as much as learning, let's chat.

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GTM Index

XATA.IOJOB
1. GTM Eng
  1Y 2M
TRUVJOB
1. GTM Eng
  5M
ARCHBEEJOB
1. GTM Eng
  5M
2. Growth Mktg Mgr
  2Y 2M
DRUID AIJOB
1. Senior Growth Mktg Mgr
  11M
UIPATHJOB
1. Senior Mktg Analyst
  11M
CXLSCHOOL
1. Growth Mktg, Mktg
  11M
IBMJOB
1. Mktg Data Analyst
  1Y
THEMEISLEJOB
1. Growth Mktg Specialist
  2Y 6M
FREECODECAMPSCHOOL
1. Full Stack Web Development…
  1Y 11M
BEANS UNITEDJOB
1. Inbound Marketer
  8M
TERMENE JUST S.R.L.JOB
1. Customer Development Speci…
  8M
UNIVERSITATEA „ALEXANDRU IOAN CUZA” DIN IAȘISCHOOL
1. Bachelor's degree, Busines…
  4Y 11M
PETRU RARES HIGH SCHOOL, PIATRA-NEAMTSCHOOL
1. High School Degree, Social…
  4Y 11M

Job: Truv — GTM Engineer · 2025-02 – 2025-07 · 5 mo — Implemented an inbound enrichment + routing workflow for product-led and “Book a demo” leads by sourcing loan-volume signals from public data to estimate ACV and automatically route to the right AE based on revenue potential. Built a warm outbound motion for Pay-as-you-go converters: captured high-intent queries (e.g., “{company} verify employment/income”), identified the converting account, enriched decision-maker contacts via Clay, and launched personalized sequences referencing prior product usage to accelerate sales conversations. Launched Google Search Ads to drive traffic to newly published product-led pages that weren’t yet ranking organically (e.g., employment verification pages),…
Job: Beans United — Inbound Marketer · 2016-04 – 2016-12 · 8 mo — Acted as clients’ primary point of contact, ensuring clear communication and understanding of inbound marketing objectives and strategies. • Link-Building Outreach: Spearheaded a link-building outreach campaign that secured multiple backlinks from renowned media companies, enhancing our client’s online presence and SEO ranking. • Webinar Implementation: Conceptualized and executed a client-specific webinar, increasing brand visibility and engagement. • Facebook Ads Management: Oversaw and optimized Facebook Ads accounts for multiple clients, ensuring maximum ROI and adherence to budget constraints. • Email Marketing: Crafted compelling email marketing copy that resonated with target audien…
Job: Themeisle — Growth Marketing Specialist · 2017-01 – 2019-07 · 2y 6mo — Oversaw the end-to-end marketing funnel for multiple products, including codeinwp.com (a media asset), themeisle.com (a software asset), and optimole.com (a real-time image optimization SaaS platform). • YouTube Channel Growth: Successfully launched and managed a YouTube channel, growing it to over 20,000 subscribers in 12 months. Oversaw video editor management, content planning, and channel optimization to ensure consistent growth and engagement. • Pricing Model Revamp: Spearheaded a shift in pricing strategy from bundles to single-product purchases, resulting in a significant 27% increase in revenue. • Conversion Optimization: Led A/B testing initiatives to enhance conversion rates on l…
Job: IBM — Marketing Data Analyst · 2019-07 – 2020-07 · 1y — Involved with the planning, execution, and optimization of marketing campaigns to drive revenue and served as a consultant to key stakeholders, from the VP of Marketing to Field Marketing, providing insights and recommendations on marketing strategy. Worked closely with teams spanning Paid Media, Content Strategy, Product Marketing, and Campaign Management. Collaborated with the Marketing Automation Specialist to ensure seamless execution and optimization of quarterly marketing campaigns. • ABM Strategy & Analytics: Spearheaded the strategy and analytics for the Account-Based Marketing (ABM) initiative targeting enterprise accounts in IBM Europe, ensuring targeted and personalized marketi…
Job: DRUID AI — Senior Growth Marketing Manager · 2023-09 – 2024-08 · 11 mo — Improved the Google Ads account structure and launched Paid Social campaigns in the first 5 weeks of starting with the company. Worked with the sales team to align on lead routing and lead qualification which improved the pipeline generated by inbound leads. Increased the high intent conversions (demos, pricing requests, etc) by 24% which resulted in an open pipeline. Lowered the sales cycle after improving the lead handoff process. Implemented HubSpot for Customer Support through Renewal Pipelines and supported the upsell project. Supported Sales with paid media campaigns for SMB segment which resulted in increased pipeline sourced by marketing. Deployed outbound infrastructure (doma…
Job: TERMENE JUST S.R.L. — Customer Development Specialist · 2015-06 – 2016-02 · 8 mo — Engaged with customers to gather feedback and identify areas of improvement, driving product enhancements and implementing marketing campaigns.
Job: UiPath — Senior Marketing Analyst · 2020-07 – 2021-06 · 11 mo — As a Senior Marketing Analyst, I was tasked with building and maintaining robust data pipelines and marketing dashboards. My role was pivotal in empowering teams and executives with accurate insights and improving conversion rates and revenue growth. • Data Structure Enhancement: Made an immediate impact by refining the data structure in the Marketing Data Warehouse. This facilitated the calculation of lead-to-SQL velocity, enabling the determination of the most efficient sales-led handoff process. • Cross-Functional Collaboration: Worked closely with various stakeholders, including the Sales Ops and marketing automation teams, to ensure seamless platform integration and reporting. • On…
Job: Archbee — GTM Engineer · 2024-08 – 2025-01 · 5 mo — Implemented Clay across inbound and outbound campagins. - Enrichment of inbound leads - find LinkedIn URL, get job title, company firmographics. - Built the email inbox infrastructure to send outbound campaigns. - Run email waterfall enrichment to find valid emails - AI-powered personalization based on signals like: LinkedIn Post, Company News, Management Change, Product News, etc. - Social Selling campaigns automated with La Growth Machine. - Implemented RB2B and Vector.co to identify visitors and send multichannel campaigns (Linkedin and Email). Published Agentic GTM Engineering Playbook.
Job: Archbee — Growth Marketing Manager · 2021-06 – 2023-08 · 2y 2mo — First marketing hire, spearheaded the go-to-market strategy and execution, ensuring alignment across the end-to-end funnel: acquisition, retention, and revenue. • Achieved #2 Product of the Day on Product Hunt for Archbee 3.0 launch and nominated for Golden Kitty Awards. • Boosted free signups by 23% through Paid Media Advertising and contributed to a 19% revenue growth. • Enhanced site architecture, resulting in a 2.6% increase in conversion rates from new visitors to signups. • Initiated content marketing and SEO efforts, leading to a 200% YoY increase in organic search traffic. • HubSpot Implementation: Integrated HubSpot as the central customer hub, devising sales-assisted and customer…
Job: Xata.io — GTM Engineer · 2025-08 – present · 1y — Implemented Attio CRM, Customer.io Marketing Automation Tool, N8N, and other various GTM tech stack. Leveraging Clay to run inbound enrichment and identifying relevant signals to target accounts. Launched Paid Ads across X(Twitter), Reddit, Google Ads, Linkedin.
School: CXL — Growth Marketing, Marketing · 2020 – 2020
School: freeCodeCamp — Full Stack Web Development Certification, Web · 2016 – 2017
School: Universitatea „Alexandru Ioan Cuza” din Iași — Bachelor's degree, Business Administration and Management, General · 2007 – 2011
School: Petru Rares High School, Piatra-Neamt — High School Degree, Social Sciences · 2003 – 2007

Skills

ClayHubSpotMakeB2B Marketing StrategyMarketing OperationsPaid Search StrategyStakeholder RelationsAnalytical SkillsCopywritingAI AgentsOutbound MarketingSocial SellingHubSpot Marketing HubHubSpot Sales HubDemand GenerationPaid Search CampaignsPaid Social MediaLanding Page OptimizationCampaign EffectivenessCampaignsArtificial Intelligence (AI)Customer Relationship Management (CRM)

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Claudiu Dascalescu

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