Dan Tesnjak
Workforce Data & AI Infrastructure | Product–GTM Architect | Converting Strategy into Enterprise Revenue
ex-DegreedI operate at the edge of emerging categories where the product is powerful, the data is fragmented, and revenue exists but isn’t yet structurally scalable. My work sits at the intersection of Product, GTM, and Revenue.
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I identify structural constraints, then design the narrative, operating model, and commercial architecture required to turn innovation into repeatable enterprise growth. Over the past decade, I’ve built and scaled GTM engines across emerging HRTech and AI-driven workforce platforms, from zero-to-revenue environments to PE-backed growth stages, commercializing complex data and AI capabilities at enterprise scale. I believe durable advantage sits beneath the application layer. AI and transformation only scale when the underlying data model is explicit, governed, and tied to economic decisions. My focus is the capability and context layer that makes organizations computable - transforming workforce intelligence into structured infrastructure that scales with the business.
GTM Index
- CORNERSTONE ONDEMANDJOB
- Head of Product & GTM Stra…7M
Head of Product & GTM Strategy - WorkforceAI
Cornerstone OnDemand
Defining the category of workforce data as enterprise AI infrastructure. Building the workforce semantic layer (skills + work) a governed, decision-grade foundation for AI and enterprise decision-making. Defining and operationalizing the workforce capability data model (computable, explainable, auditable) Repositioning workforce intelligence from HR tooling to a CIO/CFO-level investment (cost, productivity, transformation) Designing and validating the commercial model; aligning product, pricing, and ICP to measurable outcomes Building and scaling data-first GTM motions into repeatable enterprise pipeline Operating across Product, AI, and Revenue to ensure what is built can be sold - a…
- Principal, Workforce Data…1Y 5M
Principal, Workforce Data & AI GTM
Cornerstone OnDemand
- MERKUR GROUP ADVISORYJOB
- Founder & Lead Consultant2Y 6M
Founder & Lead Consultant
Merkur Group Advisory
- HOCHSCHULE FÜR WIRTSCHAFT ZÜRICH HWZJOB
- Lecturer1Y 1M
Lecturer
Hochschule für Wirtschaft Zürich HWZ
Teach HR and business leaders how to translate workforce data and AI into measurable economic outcomes. Challenge conventional HRTech narratives, focusing on governed data, decision-grade infrastructure, and commercial viability. Equip executives with frameworks to diagnose real business problems before investing in AI or skills initiatives. Bridge theory and enterprise practice through real-world case studies in workforce transformation and AI commercialization.
- TECHWOLFJOB
- VP of Global Sales1Y 4M
Vice President of Global Sales
TechWolf
Recruited to transition company from founder-led sales to structured GTM architecture during critical scale phase. Designed and implemented revenue operating model (Winning-by-Design), establishing predictable pipeline generation and expansion motion. Built foundational sales organization (0→7 direct reports), formalizing ICP, qualification frameworks, pricing discipline, and sales process. Acted as executive liaison, shaping commercial strategy and capital allocation decisions during growth acceleration.
- DEGREEDJOB
- VP EMEA & APAC2Y 8M
VP EMEA & APAC
Degreed
Owned regional strategy across EMEA and APAC, shaping Degreed’s positioning from a learning platform to a skills- and data-driven workforce capability platform aligned to enterprise transformation priorities Acted as executive sponsor and thought leader for the region, defining the narrative around skills, learning data, and workforce capability as a strategic enterprise asset rather than a standalone HR initiative Built and scaled a multi-region operating model, combining global product and brand strategy with localized GTM execution across Europe and Asia-Pacific Led cross-functional teams spanning Sales, Marketing, Alliances, Solutions Architecture, and Customer Success, aligning reve…
- Head of EMEA3Y 2M
Head of EMEA
Degreed
Recruited as first employee overseeing EMEA, tasked with establishing regional GTM operations from scratch, building a robust sales infrastructure, and leveraging early Series B funding to fuel initial sales efforts. 🌐 Hired, on-boarded, trained sales team from 0 to 8 reports, including New Business SDRs, Account Executives, Channel, Alliance leads, and Solutions Architects. 🌐 Fostered a culture of high performance and accountability, guiding the team to overachieve sales targets and deliver exceptional results.
- LEARNLIGHTJOB
- Head of Sales and Mktg7M
Head of Sales and Marketing
Learnlight
I built and implemented key product marketing fundamentals to scale company for international sales, strategizing unique differentiation, market segmentation, and core pitch and messaging, resulting in significant margin increase. 🌐 Won largest client in company history during fiercely competitive RFP process.
- GLOBALENGLISHJOB
- Senior Dir - Head of Sales…2Y
Senior Director - Head of Sales Europe
GlobalEnglish Corp.
Promoted to Senior Director to lead growth activities across Europe and manage consolidation of workforce following acquisition while carrying largest personal IC quota and managing company’s second largest region.
- Dir Strategic Accounts3Y
Director Strategic Accounts
GlobalEnglish Corp.
I was promoted to grow and manage top EMEA accounts; consistently earned Top ACV and TCV producer awards.
- Global Account Executive2Y 9M
Global Account Executive
GlobalEnglish Corp.
- UNITECH INTERNATIONALJOB
- Coach specializing in Cros…4Y
Coach specializing in Cross-Cultural/Global Communications
Unitech International
Unitech is a consortium of 7 top European Technical Universities and over 30 European companies preparing Europe's top engineering students to successfully transition into the global work force.
- APERIAN GLOBALJOB
- Dir of BD - Sr. Consultant…4Y 11M
Director of Business Development - Sr. Consultant/Coach
Aperian Global
Led consulting engagements, coaching, and team-building sessions in over 30 countries. I developed an engaging style and deep cross-cultural understanding of global communication, business processes, and climates, along with extensive experience with senior executives, which positioned me as a lead consultant on global leadership, DEIB, and multicultural teamwork.
- CEBJOB
- Associate Dir, Europe2Y 7M
Associate Director, Europe
CEB
- Job: Degreed — VP EMEA & APAC · 2020-02 – 2022-10 · 2y 8mo — Owned regional strategy across EMEA and APAC, shaping Degreed’s positioning from a learning platform to a skills- and data-driven workforce capability platform aligned to enterprise transformation priorities Acted as executive sponsor and thought leader for the region, defining the narrative around skills, learning data, and workforce capability as a strategic enterprise asset rather than a standalone HR initiative Built and scaled a multi-region operating model, combining global product and brand strategy with localized GTM execution across Europe and Asia-Pacific Led cross-functional teams spanning Sales, Marketing, Alliances, Solutions Architecture, and Customer Success, aligning reve…
- Job: Cornerstone OnDemand — Head of Product & GTM Strategy - WorkforceAI · 2026-03 – present · 5 mo — Defining the category of workforce data as enterprise AI infrastructure. Building the workforce semantic layer (skills + work) a governed, decision-grade foundation for AI and enterprise decision-making. Defining and operationalizing the workforce capability data model (computable, explainable, auditable) Repositioning workforce intelligence from HR tooling to a CIO/CFO-level investment (cost, productivity, transformation) Designing and validating the commercial model; aligning product, pricing, and ICP to measurable outcomes Building and scaling data-first GTM motions into repeatable enterprise pipeline Operating across Product, AI, and Revenue to ensure what is built can be sold - a…
- Job: GlobalEnglish Corp. — Senior Director - Head of Sales Europe · 2014-01 – 2016-01 · 2y — Promoted to Senior Director to lead growth activities across Europe and manage consolidation of workforce following acquisition while carrying largest personal IC quota and managing company’s second largest region.
- Job: CEB — Associate Director, Europe · 2001-06 – 2004-01 · 2y 7mo
- Job: Merkur Group Advisory — Founder & Lead Consultant · 2024-04 – present · 2y 4mo
- Job: Learnlight — Head of Sales and Marketing · 2016-01 – 2016-08 · 7 mo — I built and implemented key product marketing fundamentals to scale company for international sales, strategizing unique differentiation, market segmentation, and core pitch and messaging, resulting in significant margin increase. 🌐 Won largest client in company history during fiercely competitive RFP process.
- Job: TechWolf — Vice President of Global Sales · 2022-12 – 2024-04 · 1y 4mo — Recruited to transition company from founder-led sales to structured GTM architecture during critical scale phase. Designed and implemented revenue operating model (Winning-by-Design), establishing predictable pipeline generation and expansion motion. Built foundational sales organization (0→7 direct reports), formalizing ICP, qualification frameworks, pricing discipline, and sales process. Acted as executive liaison, shaping commercial strategy and capital allocation decisions during growth acceleration.
- Job: Hochschule für Wirtschaft Zürich HWZ — Lecturer · 2025-09 – present · 11 mo — Teach HR and business leaders how to translate workforce data and AI into measurable economic outcomes. Challenge conventional HRTech narratives, focusing on governed data, decision-grade infrastructure, and commercial viability. Equip executives with frameworks to diagnose real business problems before investing in AI or skills initiatives. Bridge theory and enterprise practice through real-world case studies in workforce transformation and AI commercialization.
- Job: GlobalEnglish Corp. — Director Strategic Accounts · 2011-01 – 2014-01 · 3y — I was promoted to grow and manage top EMEA accounts; consistently earned Top ACV and TCV producer awards.
- Job: Degreed — Head of EMEA · 2016-12 – 2020-02 · 3y 2mo — Recruited as first employee overseeing EMEA, tasked with establishing regional GTM operations from scratch, building a robust sales infrastructure, and leveraging early Series B funding to fuel initial sales efforts. 🌐 Hired, on-boarded, trained sales team from 0 to 8 reports, including New Business SDRs, Account Executives, Channel, Alliance leads, and Solutions Architects. 🌐 Fostered a culture of high performance and accountability, guiding the team to overachieve sales targets and deliver exceptional results.
- Job: GlobalEnglish Corp. — Global Account Executive · 2008-04 – 2011-01 · 2y 9mo
- Job: Aperian Global — Director of Business Development - Sr. Consultant/Coach · 2003-05 – 2008-04 · 4y 11mo — Led consulting engagements, coaching, and team-building sessions in over 30 countries. I developed an engaging style and deep cross-cultural understanding of global communication, business processes, and climates, along with extensive experience with senior executives, which positioned me as a lead consultant on global leadership, DEIB, and multicultural teamwork.
- Job: Cornerstone OnDemand — Principal, Workforce Data & AI GTM · 2024-10 – 2026-03 · 1y 5mo
- Job: Unitech International — Coach specializing in Cross-Cultural/Global Communications · 2007 – 2011-01 · 4y — Unitech is a consortium of 7 top European Technical Universities and over 30 European companies preparing Europe's top engineering students to successfully transition into the global work force.
- School: Dominican University of California
- School: Coaches Training Institute London
- School: Zurich Business School
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