Dan Leitner
Sales Leader & GTM Engineer | AI-Powered Revenue Strategy | Fueling Talent, Systems & Hyper-Growth
At the center of my leadership philosophy is a simple belief: hyper-growth is driven by talent. The companies that win are the ones that recognize real ability early, invest deeply in it, and create environments where high-potential people can compound their impact.
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In recent years, I’ve focused on modernizing revenue organizations through AI-enabled systems that augment human judgment rather than replace it. I design AI-powered SDR and outbound engines, enable AEs to generate pipeline through these systems, and help teams adopt automation without losing authenticity, quality, or accountability. When paired with the right people, these systems unlock step-function gains in performance and consistency. Today, I partner with founders and executive teams to build revenue organizations designed for scale. My work spans revenue strategy, organizational design, business planning, GTM execution, trade show and field strategy, RevOps and MarOps alignment, and leadership development. Ultimately, my goal is to help companies build environments where the right people can do the best work of their careers and fuel sustained, hyper-growth.
GTM Index
- SDR LEADERS OF USAJOB
- Member2Y 9M
Member
SDR Leaders of USA
SDR Leaders of USA is an invite only community whose goal is to make SDR Leaders of the USA the best in the world.
- OKEANOSJOB
- Member2Y 9M
Member
Okeanos
SDR Leaders of USA is an invite only community whose goal is to make SDR Leaders of the USA the best in the world.
- SDRLEADER.COMJOB
- Member5Y 9M
Member
SDRLeader.com
- LEITNER REVENUE SYSTEMS,JOB
- GTM Eng & Principal Consul…9M
GTM Engineer & Principal Consultant
Leitner Revenue Systems, LLC
Leitner Revenue Systems partners with SaaS and growth-stage companies to modernize revenue generation. We design AI-enabled SDR and RevOps systems that elevate human sellers, improve conversion at every stage of the funnel, and create durable, scalable pipeline.
- PAYSTANDJOB
- Senior Dir, Sales Developm…2Y 3M
Senior Director, Sales Development
Paystand
Returned to Paystand to finish unfinished business by building a scalable, talent-first, AI-powered revenue engine. Focused on driving growth, modernizing execution, and developing world-class sales talent. Impact & Outcomes: - Tripled revenue influence, doubled new customer logos, and increased individual SDR output by 5× - Partnered with Marketing to drive nearly 10× trade show booth engagement - Launched channel initiatives that increased partner-activated lists by 33%+ - Fueled Paystand’s strongest sales year, with SDRs sourcing the majority of meetings, opportunities, and bookings company-wide AI, Systems & Execution: - Designed and deployed an AI-powered SDR engine combining scala…
- Sales Development Dir2Y 1M
Sales Development Director
Paystand
- Head of Sales Development1Y
Head of Sales Development
Paystand
2021 - Q1 - BDR Team Funneled 22% of Sales Revenue (contributing to best quarter in company history) - Grew team to 20 reps across 3 offices - Graduated 1 BDR to AE (Mexico Office) - Graduated 1 BDR to Team Lead (California Office) - Key contributor to revenue growth that helped us secure Series C Funding 2020: - Key contributor to 1007% revenue growth - Managed and grew BDR team to 13 reps in 3 offices (CA, UT, MX) -Graduated 3 BDRs to AE -BDR Team Funneled 33.7% of Sales Revenue -Launched BDR Certification Program and increased ramp time for new hires (3-week program) -Negotiated and optimized sales team tech stack (Outreach, Gong, and ZoomInfo)
- Account Executive7M
Account Executive
Paystand
-110% Quota Attainment Q4 2019 -105% Quota Attainment Q1 2020 -Hired and trained 6 BDRs in SV & GDL
- Sales Development Represen…4M
Sales Development Representative
Paystand
-Exceeded Q2 (154%) & Q3 (143%) quota -Individually Sourced 23.4% Sales Revenue in 2019 (Outbound) -Lead and helped develop Paystand’s onboarding & training program for the BDR team
- USHURJOB
- Dir, Sales Development1Y 3M
Director, Sales Development
Ushur
I successfully built out an SDR function from the ground up, that helped generate $25M+ in opportunity pipeline and $5.4M+ in Closed Won ARR. The SDR team has consistently achieved or exceeded the team plans quarter over quarter, with the exception of Q4-22, which was a difficult quarter for all functions across the organization. Q1-23, we attained 110% of the team's plan. FY22: • $15.8M in Opportunity Pipeline Sourced by SDR Team • 232% Increase in YoY SALs generated • 35% Meeting Attended => Opportunity Conversion Rate • Successfully Launched Strategic Tiger Team Program • Launched ABM Strategic SDR Team in Partnership with Demand Gen Director & GTM Leadership • Promoted Internal Seni…
- Sales Development Dir2Y 4M
Sales Development Director
Ushur
- Senior Mgr, Enterprise Sal…1Y 2M
Senior Manager, Enterprise Sales Development & Operations
Ushur
FY21: •Q1-Q4 Meetings Booked: +270% •Q1-Q4 SQLs Generated: +154% •Sales Club 2021 •Ushur Pursuit of Excellence Award
- SV ACADEMYJOB
- BD Fellow3M
Business Development Fellow
SV Academy
Cohort # 17
- PALO ALTO NETWORKSJOB
- BDR Internship2M
BDR Internship
Palo Alto Networks
• Prospected ~1000’s of leads by phone and email; qualifying C-Level/Senior Directors and Managers, and closing them on attending “Cloud Security Summit” field-marketing events for regional AEs. • Collaborated and competed within an SDR team setting and assumed Team Lead responsibilities, including motivating team members, organizing coaching meetings, and setting up agendas; leading and participating in call blitzes • Built and refined call scripts; designed email campaigns; created prospecting videos; recorded all activities in Salesforce • Engaged actively in weekly performance reviews and coaching in a team setting with manager
- SANTA CRUZ TUTORSJOB
- Co-Founder3Y 2M
Co-Founder
Santa Cruz Tutors
-Developed a website platform to advertise and promote academic tutoring & music education. -Hired self-motivated staff and trained them to be intuitive listeners and effective educators; enabled them to work with minimal day-to-day supervision. -Marketed, advised and directed over 20 independent contractors to work with academic and music students. -Interpreted clients' needs and introduced services that would perfectly fit those requirements. Consistently assumed additional responsibilities and worked extended hours to meet project deadlines.
- STOCKTON UNIVERSITYSCHOOL
- Bachelor of Arts, Business…4Y 11M
Bachelor of Arts, Business Administration and Management, General
Stockton University
- Job: Santa Cruz Tutors — Co-Founder · 2015-08 – 2018-10 · 3y 2mo — -Developed a website platform to advertise and promote academic tutoring & music education. -Hired self-motivated staff and trained them to be intuitive listeners and effective educators; enabled them to work with minimal day-to-day supervision. -Marketed, advised and directed over 20 independent contractors to work with academic and music students. -Interpreted clients' needs and introduced services that would perfectly fit those requirements. Consistently assumed additional responsibilities and worked extended hours to meet project deadlines.
- Job: Paystand — Senior Director, Sales Development · 2023-09 – 2025-12 · 2y 3mo — Returned to Paystand to finish unfinished business by building a scalable, talent-first, AI-powered revenue engine. Focused on driving growth, modernizing execution, and developing world-class sales talent. Impact & Outcomes: - Tripled revenue influence, doubled new customer logos, and increased individual SDR output by 5× - Partnered with Marketing to drive nearly 10× trade show booth engagement - Launched channel initiatives that increased partner-activated lists by 33%+ - Fueled Paystand’s strongest sales year, with SDRs sourcing the majority of meetings, opportunities, and bookings company-wide AI, Systems & Execution: - Designed and deployed an AI-powered SDR engine combining scala…
- Job: SDR Leaders of USA — Member · 2024 – present · 2y 7mo — SDR Leaders of USA is an invite only community whose goal is to make SDR Leaders of the USA the best in the world.
- Job: Okeanos — Member · 2024 – present · 2y 7mo — SDR Leaders of USA is an invite only community whose goal is to make SDR Leaders of the USA the best in the world.
- Job: Ushur — Senior Manager, Enterprise Sales Development & Operations · 2021-04 – 2022-06 · 1y 2mo — FY21: •Q1-Q4 Meetings Booked: +270% •Q1-Q4 SQLs Generated: +154% •Sales Club 2021 •Ushur Pursuit of Excellence Award
- Job: SV Academy — Business Development Fellow · 2018-12 – 2019-03 · 3 mo — Cohort # 17
- Job: Ushur — Director, Sales Development · 2022-06 – 2023-09 · 1y 3mo — I successfully built out an SDR function from the ground up, that helped generate $25M+ in opportunity pipeline and $5.4M+ in Closed Won ARR. The SDR team has consistently achieved or exceeded the team plans quarter over quarter, with the exception of Q4-22, which was a difficult quarter for all functions across the organization. Q1-23, we attained 110% of the team's plan. FY22: • $15.8M in Opportunity Pipeline Sourced by SDR Team • 232% Increase in YoY SALs generated • 35% Meeting Attended => Opportunity Conversion Rate • Successfully Launched Strategic Tiger Team Program • Launched ABM Strategic SDR Team in Partnership with Demand Gen Director & GTM Leadership • Promoted Internal Seni…
- Job: Paystand — Account Executive · 2019-09 – 2020-04 · 7 mo — -110% Quota Attainment Q4 2019 -105% Quota Attainment Q1 2020 -Hired and trained 6 BDRs in SV & GDL
- Job: SDRLeader.com — Member · 2021 – present · 5y 7mo
- Job: Paystand — Head of Sales Development · 2020-04 – 2021-04 · 1y — 2021 - Q1 - BDR Team Funneled 22% of Sales Revenue (contributing to best quarter in company history) - Grew team to 20 reps across 3 offices - Graduated 1 BDR to AE (Mexico Office) - Graduated 1 BDR to Team Lead (California Office) - Key contributor to revenue growth that helped us secure Series C Funding 2020: - Key contributor to 1007% revenue growth - Managed and grew BDR team to 13 reps in 3 offices (CA, UT, MX) -Graduated 3 BDRs to AE -BDR Team Funneled 33.7% of Sales Revenue -Launched BDR Certification Program and increased ramp time for new hires (3-week program) -Negotiated and optimized sales team tech stack (Outreach, Gong, and ZoomInfo)
- Job: Paystand — Sales Development Representative · 2019-04 – 2019-08 · 4 mo — -Exceeded Q2 (154%) & Q3 (143%) quota -Individually Sourced 23.4% Sales Revenue in 2019 (Outbound) -Lead and helped develop Paystand’s onboarding & training program for the BDR team
- Job: Ushur — Sales Development Director · 2021-04 – 2023-08 · 2y 4mo
- Job: Paystand — Sales Development Director · 2023-09 – 2025-10 · 2y 1mo
- Job: Palo Alto Networks — BDR Internship · 2019-01 – 2019-03 · 2 mo — • Prospected ~1000’s of leads by phone and email; qualifying C-Level/Senior Directors and Managers, and closing them on attending “Cloud Security Summit” field-marketing events for regional AEs. • Collaborated and competed within an SDR team setting and assumed Team Lead responsibilities, including motivating team members, organizing coaching meetings, and setting up agendas; leading and participating in call blitzes • Built and refined call scripts; designed email campaigns; created prospecting videos; recorded all activities in Salesforce • Engaged actively in weekly performance reviews and coaching in a team setting with manager
- Job: Leitner Revenue Systems, LLC — GTM Engineer & Principal Consultant · 2026-01 – present · 7 mo — Leitner Revenue Systems partners with SaaS and growth-stage companies to modernize revenue generation. We design AI-enabled SDR and RevOps systems that elevate human sellers, improve conversion at every stage of the funnel, and create durable, scalable pipeline.
- School: Stockton University — Bachelor of Arts, Business Administration and Management, General · 2008 – 2012
Skills
Playbooks
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