Damien Acheson
CMO | Deep Tech | AI | Generative Engine Optimization
I am a deep tech and AI marketing executive with proven success in business unit oversight and go-to-market execution. My experience ranges from scale-ups to shaping the sales tactics of some of the world's most iconic brands.
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I specialize in: - Customer acquisition - Product launches - Team building I have helped over 50 CEOs of companies in the following industries: - ML, DL and LLM applications - B2B SaaS (martech, salestech, eComm and CX) - Customer Intelligence Platforms - Data Infrastructure and Analytics - Internet Marketplace Platforms - Digital Twins, IoT and Embedded Apps - B2G, Digital Voting, Identity Management and Smart Cities
GTM Index
- DAMIEN ACHESONJOB
- Principal Consultant and C…12Y 6M
Principal Consultant and Chief Marketing Officer
Damien Acheson
I'm a growth expert that helps software companies in the US, UK and EU understand and exceed their business expectations. My capabilities run across the marketing and sales stack including: - Go-to-market strategy and execution - Positioning, messaging, pricing and packaging - Product-led growth and community development - Inbound lead generation and paid acquisition - Account based marketing, outbound sales and pipeline acceleration - Sales and marketing operations, field enablement - Business and partner development - Media and analyst relations - Leadership and team building Most recent clients served: QualiBooth, GetVocal.ai and Geodes.ai among others. Connect with me to learn about…
- GEODESJOB
- Co-Founder1Y
Co-Founder
Geodes
See exactly what AI models are saying about you and your brand - and get quantitative insights your competitors wish they had.
- QUALIBOOTHJOB
- Chief Mktg Officer (Fracti…6M
Chief Marketing Officer (Fractional)
QualiBooth
Digital accessibility made simple: automated audits, continuous monitoring, and actionable guidance for full compliance.
- SCHOPENHAUER AIJOB
- Co-Founder and GTM Eng2Y 6M
Co-Founder and GTM Engineer
Schopenhauer AI
Schopenhauer uses machine learning to predict customer behavior and lifetime value. Devised the concept and vibe coded a prototype. Then worked with two data engineers to build the app. Acquired first paying customers and managed behavioral marketing programs.
- DIGITALGENIUSJOB
- Chief Mktg Officer (Fracti…5M
Chief Marketing Officer (Fractional)
DigitalGenius
Set the course for the next wave of growth for this leading conversational AI company. And learnt about the latest developments in hybrid approaches to vertically integrated AI agents.
- QATIUMJOB
- Chief Mktg Officer1Y 8M
Chief Marketing Officer
Qatium
Product-led digital water startup funded by one of the world's leading water utilities. With Qatium, water utilities can optimize their water distribution and collection systems in a free, open and collaborative environment. - Owned marketing, business development and customer success functions. - Repositioned company and launched product at Aquatech, Amsterdam. - Hired and trained marketing and customer success teams. Refreshed 3rd party vendors. - Led 12-person advisory board of international water experts. - Built partnerships with engineering firms, IOT vendors, software publishers and multilateral organizations. - Created a community of engineers, operators and third-party software de…
- CIEN.AIJOB
- Head of Mktg3Y 3M
Head of Marketing
Cien.ai
Early investor and executive team member of an AI/ML-based sales analytics tool for revenue operations. - Led all marketing, sales development, sales operations and business development functions. - Hired seven-person marketing and sales development team. - Built and executed ABM campaigns targeting mid market and enterprise accounts. - Managed channel relationships and achieved “Customer Hero” status with Salesforce. - Generated x00 of inbound and outbound sales opportunities. - Helped the company grow sales by 450% and raise $5.7M.
- SCYTL INNOVATING DEMOCRACYJOB
- Head Of Mktg - Citizen Eng…1Y 1M
Head Of Marketing - Citizen Engagement Platforms
Scytl Innovating Democracy
Founding member of a public participation platform that helps citizens and their leaders discover, discuss and decide on the issues they care about. The startup was a spin-off in partnership with Telefonica Open Future and later acquired by Scytl. - Liaised with company board, hired 5-person marketing team, led and executed go to marketing strategy in Canada, EU and LATAM. - Built brand and led product and company launches at Smart City Expo and Mobile World Congress. - Implemented product-led growth techniques and grew bookings to $xM in ARR.
- Senior Dir PMM6M
Senior Director Product Marketing
Scytl Innovating Democracy
Scytl applies cryptography to online voting and election management. Backed by Balderton Capital, Sapphire Ventures and Microsoft co-founder Paul Allen's Vulcan Capital. - Redefined product portfolio, GTM strategy and product messaging - Led the design of the company's joint go-to-market strategy with Microsoft - Designed and rolled out a new multi product pricing strategy, resulting in an x% improvement of gross margins on new deals.
- CONTACTIVEJOB
- VP Mktg10M
VP Marketing
Contactive
Designed for high performing sales and customer success teams, Contactive bridges the gap between enterprise data, telephony, and the internet. Acquired by Fuze (now 8x8), Contactive/Klink was a Unified Communications as a Service (UCaaS) that enriches Salesforce CRM data. The company also operates Contactive, the leading caller ID solution for Android users with over a million downloads. - Built the marketing organization and generated xK+ leads. - Redefined the company’s marketing positioning and go-to-market strategy. - Helped secure the company’s first paying customers and initiate strategic relationships with Google, Salesforce, Avaya and Samsung.
- LIVEPERSONJOB
- Head of Digital Mktg Solut…2Y 1M
Head of Digital Marketing Solutions
LivePerson
LivePerson (NASDAQ:LPSN) is the former leading provider of conversational commerce solutions. - Reporting to the CEO of a $1B+ company, owned and managed P&L and roadmap - Led cross-functional team of engineers, product managers and marketers. - Grew product bookings from $0 to over $x.5M in less than a year. - Customers included mid-market and enterprise organizations such as Amex, Home Depot, Sony, IBM and AT&T.
- Dir of PMM10M
Director of Product Marketing
LivePerson
- Built positioning, messaging, pricing and packaging. - Drove beta program and global launch for a new multimillion dollar product line - Trained, enabled and supported worldwide sales and marketing organization to drive revenues and accelerate customer adoption.
- Job: Damien Acheson — Principal Consultant and Chief Marketing Officer · 2014-04 – present · 12y 4mo — I'm a growth expert that helps software companies in the US, UK and EU understand and exceed their business expectations. My capabilities run across the marketing and sales stack including: - Go-to-market strategy and execution - Positioning, messaging, pricing and packaging - Product-led growth and community development - Inbound lead generation and paid acquisition - Account based marketing, outbound sales and pipeline acceleration - Sales and marketing operations, field enablement - Business and partner development - Media and analyst relations - Leadership and team building Most recent clients served: QualiBooth, GetVocal.ai and Geodes.ai among others. Connect with me to learn about…
- Job: Geodes — Co-Founder · 2025-10 – present · 10 mo — See exactly what AI models are saying about you and your brand - and get quantitative insights your competitors wish they had.
- Job: QualiBooth — Chief Marketing Officer (Fractional) · 2025-05 – 2025-11 · 6 mo — Digital accessibility made simple: automated audits, continuous monitoring, and actionable guidance for full compliance.
- Job: Schopenhauer AI — Co-Founder and GTM Engineer · 2023-01 – 2025-07 · 2y 6mo — Schopenhauer uses machine learning to predict customer behavior and lifetime value. Devised the concept and vibe coded a prototype. Then worked with two data engineers to build the app. Acquired first paying customers and managed behavioral marketing programs.
- Job: DigitalGenius — Chief Marketing Officer (Fractional) · 2024-01 – 2024-06 · 5 mo — Set the course for the next wave of growth for this leading conversational AI company. And learnt about the latest developments in hybrid approaches to vertically integrated AI agents.
- Job: Qatium — Chief Marketing Officer · 2021-03 – 2022-11 · 1y 8mo — Product-led digital water startup funded by one of the world's leading water utilities. With Qatium, water utilities can optimize their water distribution and collection systems in a free, open and collaborative environment. - Owned marketing, business development and customer success functions. - Repositioned company and launched product at Aquatech, Amsterdam. - Hired and trained marketing and customer success teams. Refreshed 3rd party vendors. - Led 12-person advisory board of international water experts. - Built partnerships with engineering firms, IOT vendors, software publishers and multilateral organizations. - Created a community of engineers, operators and third-party software de…
- Job: Cien.ai — Head of Marketing · 2017-02 – 2020-05 · 3y 3mo — Early investor and executive team member of an AI/ML-based sales analytics tool for revenue operations. - Led all marketing, sales development, sales operations and business development functions. - Hired seven-person marketing and sales development team. - Built and executed ABM campaigns targeting mid market and enterprise accounts. - Managed channel relationships and achieved “Customer Hero” status with Salesforce. - Generated x00 of inbound and outbound sales opportunities. - Helped the company grow sales by 450% and raise $5.7M.
- Job: Scytl Innovating Democracy — Head Of Marketing - Citizen Engagement Platforms · 2015-11 – 2016-12 · 1y 1mo — Founding member of a public participation platform that helps citizens and their leaders discover, discuss and decide on the issues they care about. The startup was a spin-off in partnership with Telefonica Open Future and later acquired by Scytl. - Liaised with company board, hired 5-person marketing team, led and executed go to marketing strategy in Canada, EU and LATAM. - Built brand and led product and company launches at Smart City Expo and Mobile World Congress. - Implemented product-led growth techniques and grew bookings to $xM in ARR.
- Job: Scytl Innovating Democracy — Senior Director Product Marketing · 2015-04 – 2015-10 · 6 mo — Scytl applies cryptography to online voting and election management. Backed by Balderton Capital, Sapphire Ventures and Microsoft co-founder Paul Allen's Vulcan Capital. - Redefined product portfolio, GTM strategy and product messaging - Led the design of the company's joint go-to-market strategy with Microsoft - Designed and rolled out a new multi product pricing strategy, resulting in an x% improvement of gross margins on new deals.
- Job: Contactive — VP Marketing · 2014-02 – 2014-12 · 10 mo — Designed for high performing sales and customer success teams, Contactive bridges the gap between enterprise data, telephony, and the internet. Acquired by Fuze (now 8x8), Contactive/Klink was a Unified Communications as a Service (UCaaS) that enriches Salesforce CRM data. The company also operates Contactive, the leading caller ID solution for Android users with over a million downloads. - Built the marketing organization and generated xK+ leads. - Redefined the company’s marketing positioning and go-to-market strategy. - Helped secure the company’s first paying customers and initiate strategic relationships with Google, Salesforce, Avaya and Samsung.
- Job: LivePerson — Head of Digital Marketing Solutions · 2012-02 – 2014-03 · 2y 1mo — LivePerson (NASDAQ:LPSN) is the former leading provider of conversational commerce solutions. - Reporting to the CEO of a $1B+ company, owned and managed P&L and roadmap - Led cross-functional team of engineers, product managers and marketers. - Grew product bookings from $0 to over $x.5M in less than a year. - Customers included mid-market and enterprise organizations such as Amex, Home Depot, Sony, IBM and AT&T.
- Job: LivePerson — Director of Product Marketing · 2011-03 – 2012-01 · 10 mo — - Built positioning, messaging, pricing and packaging. - Drove beta program and global launch for a new multimillion dollar product line - Trained, enabled and supported worldwide sales and marketing organization to drive revenues and accelerate customer adoption.
- School: Massachusetts Institute of Technology - Sloan School of Management — Master of Business Administration - MBA
- School: Sciences Po — Master's degree, Economics
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