Colin M.

Platform Solutions Manager

Amobee

Apr 2018 – Apr 201912 months

• Managed a portfolio of agency and brand accounts totaling a combined $18MM in quarterly spend • Increased quarterly revenue from accounts by 44% and adoption of Amobee products/solutions by 31% through implementing relevant campaign solutions such as Amobee propriety targeting segments and optimization tools • Developed strong relationships by partnering with client teams on strategy, assisting with campaign execution, and providing proactive solutions, which resulted in 20 additional programmatic activations from new advertisers within existing agency accounts • Led partnership between Product Feedback and Product Engineering teams on development of new DSP features including alpha/beta…

Senior Analyst, Programmatic

Digitas North America

Sep 2017 – Apr 20187 months

• Oversaw strategy and execution of cross-channel programmatic media across three lines of business and verticals, totaling a combined $7MM in quarterly spend across ten DSPs and two social platforms • Managed three analysts, overseeing their day-to-day responsibilities and in-platform work

Analyst, Programmatic

Digitas North America

Jun 2015 – Aug 201726 months

• Advanced programmatic and social strategy for multiple clients including implementation of Dynamic Product Ads, Native, Connected TV, and sequential messaging across channels • Developed onboarding and training programs for both Programmatic team members and other internal departments to contribute to the growth of the Digitas Programmatic team from 7 in Chicago to over 30 nationwide on multiple accounts in less than two years

Digital Advisor

L2TMedia

Dec 2014 – Jun 20156 months

• Advise clients on their digital marketing strategy with focus on the client’s Internet presence. • Analyze metrics using Google Adwords, Analytics and Webmaster Tools to increase traffic and conversions. • Provide first tier technical support, product training, feature information and consult with clients on ways to improve the performance of their digital marketing solutions. • Responsible for building and maintaining excellent relationships with clients. • Manage high quality reporting and communicate performance and insights.

Marketing Intern

Millward Brown

Sep – Dec 20143 months

Faculty Consultant

Western Michigan University

Jun – Aug 20142 months

Brand Manager

erodr, inc.

Aug 2013 – Jun 201410 months

• Created and lead multiple marketing campaigns to bring Erodr to Western Michigan students using social media marketing, in-app promotions, traditional marketing and other marketing tactics. • Developed and managed a team of 8 students to implement campaigns. • Responsible for analyzing results of marketing efforts, project management, allocating budget and held weekly meetings to discuss improvements and creative ideas. • Built relationships with local businesses to hold events and promotions throughout the year that built a stronger community and increased user engagement.

Business Development Intern

Course Hero, Inc.

Aug 2013 – Jun 201410 months

• Lead marketing campaigns for Course Hero’s Knowledge drive resulting in 450 unique pieces of content added to the database and over 45 donated books to Books For Africa. • Increased Course Hero brand awareness on WMU campus through peer networking, strategic communication, and social media marketing tactics. • Continuously developed new skills and proficiency in the fields of core business techniques and entrepreneurship skills through the Professional Development Program via one-on-one mentorship from a Course Hero campus manager.