Choon Hong Chua, CAMS

Senior Director @ Moody’s | Fincrime | Data Intelligence | TPRM | Sales Leader

Singapore5.4k followers
Moody's Analyticsex-NICE Actimizeex-Oracle

I uncover issues and find solutions. A “corporate doctor” looking to diagnose.

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I don’t believe in 'throwing money at the problem'. I would rather walk away than to burden you with bad advice. If what you need isn't what my company sells, I’ll provide that advice anyway. That is how I have built trust with my clients. I advise on financial crime, money laundering, fraud, and sanctions. My colleagues trust me too. I do what I say I will do. I turn up on time, prepared, and smart. You have to put in the hours which means I'm also considered a workaholic (as well as a geek and a nerd). When I wasn’t working so much I used to do mixed martial arts. So, I’m either hammering myself in or out of work. Moreover, I don't mind making myself uncomfortable to grow. I find it empowering to prepare for worst case scenarios. Preparing for the worst case scenario sounds pessimistic, but it isn't at all. I look on the bright side of life. I consider myself an eternal optimistic pessimist. This mindset means I have freedom to go my own way and always do what is right without fear that I ought to 'tow the line'. That builds trust. If you would like to talk to me about financial crime risk, kyc compliance, fraud problems, or technology data issues, please send me a message.

Career Timeline

JobSchool

GTM Index

  1. MOODY'S ANALYTICSJOB
    1. Senior Dir - Head of Fincr…
      6M
    2. Senior Dir - Head of Fincr…
      4Y 2M
    3. Dir - Head of APAC & ME Fi…
      8M
    4. Dir, Head of APAC Complian…
      1Y 5M
  2. NICE ACTIMIZEJOB
    1. APJ Head Channel Partnersh…
      1Y 2M
    2. APAC Regional Sales Dir (P…
      1Y 7M
  3. NCS GROUPJOB
    1. BD
      3Y
  4. ORACLEJOB
    1. Sales Mgr
      1Y 10M
  5. FUJIFILM BUSINESS INNOVATION ASIA PACIFICJOB
    1. Business Consultant, Princ…
      4Y 11M
  6. MILLWARD BROWNJOB
    1. Research Associate, Client…
      1Y 11M

Time in market 20Y 7MOpen 3Closed 9Stints 12

gtmindex.io/p/chuachoonhong

  1. Job: Moody's Analytics — Director, Head of APAC Compliance Solutions Sales · 2019-10 – 2021-03 — Achievements: Grew the business by more than 50% year on year in FY 2020 with 100% attainment of target - Built a team of compliance solutions domain practice leads across APAC - Strategize and manage growth of Compliance revenue in APAC - Provide subject matter expertise in compliance solutions - Lead product strategy as a APAC representative to global management team - Lead and drive Compliance business development initiatives - Provide guidance to extended teams on Compliance and Regulatory requirements - Mentor and train sales team on compliance solution selling - Support APAC partnership and alliance initiatives in the Compliance ecosystem - Keynote speaker and represent MA-BvD at Com…
  2. Job: NICE Actimize — APAC Regional Sales Director (Professional Services) · 2016-12 – 2018-07 — - Responsible for all professional services deals in APAC. - Lead implementation approach and methodology in AML, Fraud and Holistic Market Surveillance solutions. - Provide consultative advice to clients in AML and Fraud implementation strategy. - Service lead in proposal presentation and business case justification to clients. - Managing services channel partners in deal pursue. - Recruitment and enablement of new channel partners in APAC. - Participate in APAC deal management. - Support all APAC presales activities. - Achieved overall 166% of sales budget for FY 2017.
  3. Job: Moody's Analytics — Senior Director - Head of Fincrime/ Data Intelligence/ TPRM Practice & Presales APAC & ME · 2021-12 – 2026-02 — Moody’s is an intelligence provider. We help clients understand and investigate various areas of financial crime. We have the most comprehensive range of data to gather insights, giving you a holistic view of customers, partners and suppliers. We derive insights to solve a real problem for the banks - money laundering and fraud identification. As the team has grown I moved into a Senior Director role. My role is still to advocate for the client's needs within Moody’s Financial Crime Practice. I will help both the client and the Moody’s team understand the issues we are solving and how our solution fits. I’m a functional solution domain architect and problem solver. The solution beca…
  4. Job: Oracle — Sales Manager · 2012-02 – 2013-12 — Strategic account growth for my territory working with the wider Oracle team, partners and customers. Here I gained a deep understanding about the banking ecosystem and needs from financial institutions. Brief summary of my role: -Establish Oracle as a preferred service provider for top Fortune 100 and government clients -Strategic account management -Ensure run-rates of current services is maintained -Achieve and exceed quarterly revenue targets -Manage extended network of channel partners for account penetration -Expand business footprints in existing client -Channel partner management
  5. Job: Moody's Analytics — Director - Head of APAC & ME Financial Crime Practice Group/ Sales leader · 2021-04 – 2021-12 — - Expanded role and responsibility to cover Middle-East market - Sales leadership and management - Provide thought leadership in Financial Crime domain for wider MA sales team to drive growth
  6. Job: NICE Actimize — APJ Head Channel Partnership and Alliance · 2018-07 – 2019-09 — NICE Actimize are a pure technology player in the financial crime space, now a partner of Moody’s Analytics. In this role I was fortunate to have a lot of mentorship with a variety of subject matter experts - AML, Fraud, trade surveillance so I learnt a lot across these three functions. Main thing I learnt is that every financial institution has a fraud problem. I also learnt that no-one wants to admit that they have a fraud problem. A lean company, so this was one of those roles where I owned partner relations, pre-sales right through to implementation. Remit included: - Head of Actimize APAC channel partners and alliances - Strategize and build partnership and alliance program - Dr…
  7. Job: Millward Brown — Research Associate, Client Servicing · 2006 – 2007 — -Client management -Branding consultancy -Quantitative data analysis -Market trend analysis -Questionnaire crafting -Project management
  8. Job: NCS Group — Business Development / Program Manager (Banking Finance Sector) · 2013-12 – 2016-12 — At NCS, I started to understand operational risk management.. Gained CISI certification in Operational Risk and I would solve problems and get requirements from banks. I grew the IT Systems Integration, Consulting, Applications and Outsourcing Solutions businesses for the FSI sector locally in order to achieve sales, revenue, profitability and growth targets. I worked with various software solutions principals to put together a holistic solution for my client. My role was also to establish, maintain and strengthen relationships and rapport with existing and new clients and partners. I was tasked to manage progress and development of accounts, as well as quotations and tenders related to…
  9. Job: Moody's Analytics — Senior Director - Head of Fincrime/TPRM/ Data-Intelligence Practice | APACME GTM Strategy Lead · 2026-02 – present — Financial Crime & Military-Grade Data Decision Intelligence — Practice Leader APACME Leading Moody's practice at the intersection of anti-financial crime and military-grade data intelligence — applied at enterprise scale across one of the world's most complex regions. Spearheading GenAI best practice into regulatory compliance operational usage. Regional GTM Strategy · APACME Architect the go-to-market strategy across key APACME sectors and markets — translating complex compliance and intelligence capabilities including GenAI into commercially compelling propositions across regulatorily diverse markets from Singapore to the Gulf. Advisory to Sales Leadership Advise sales leadership on…
  10. Job: FUJIFILM Business Innovation Asia Pacific — Business Consultant, Principal · 2007 – 2011 — At the time, this was Fuji Xerox. My role required me to provide a total end to end consultative service from Pre-sales assessment and analysis to post sales support. I designed a 100 floor managed print solution for Citibank in Singapore. -Financial modelling for different pricing model to differentiate value from competitors -Commercial mindset ensuring positive P&L for Singapore for International client rollouts -C-level consultation for improvement in clients' internal document workflow -Solution architecture for setting up managed print services -Business process re-engineering for document workflow process -Project management for solutions -Human resource management which includes s…
  11. School: Singapore Management University — Business Management, Marketing
  12. School: National University of Singapore, Institute of Systems Science — NCIF- Business Process Reengineering

Skills

Financial ServicesFinancial RegulationSanctionSolution SellingPre-salesEnterprise SoftwareSolution ArchitectureOutsourcingRFPCompetitive AnalysisManaged ServicesSales PresentationsSales OperationsFinancial Crimes InvestigationsCRMManagementAccount ManagementSalesProject ManagementCustomer Relationship Management (CRM)

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