Priyanka Challa
Sr. Go-to-market [GTM] Specialist @ York IE | Certified Yoga Trainer & Pranayama Specialist | MA Yogic Science | Designing Spiritual Travel Experiences via Pranayama & Trekking
I'm a growth marketing strategist with a unique twist, I combine enterprise-level marketing expertise with certified yoga instruction and spiritual entrepreneurship.
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My goal is to build a wellness retreat and trekking company that transforms lives through pranayama, yoga asanas, and Himalayan pilgrimage ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━CURRENT ROLE:At York IE (since December 2021), I've grown from Growth Manager → Marketing Communication Manager → Marketing Manager → Event Marketing Strategist. I've delivered measurable impact across:✓ FUEL- SaaS based platform's R&D & go-to-market research for ✓ HubSpot sequencing for B2B ✓ Client marketing communication project management (US-India ✓ Event management: 350+ registrations for major conferences✓ Paid event execution with strong ROI✓ Video content production & WordPress profiles building✓ Pitch deck training: Mentored 2 entrepreneurs on creating winning pitch ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━MY WELLNESS PRACTICE:🧘 Certified Yoga Trainer (certified October 2020)🧘 MA in Yogic Science (post-graduation, 2-year program)🧘 Advanced Pranayama Certification & Expertise🧘 POSH (Prevention of Sexual Harassment) Training certifiedADVENTURES & TREKKING:🏔️ Panch Kedar Trek (multi-peak Himalayan route 12,073 ft)🏔️ Kuari Pass Trek (high-altitude Himalayan experience 12,516 ft)🏔️ Adi-Kailash Pilgrimage (ultimate spiritual journey 15,000 ft)🏔️ Kailash Mansarovar Pilgrimage (ultimate spiritual journey 16,670 ft)━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━MY MISSION:I want to build a wellness travel company focused on:→ Spiritual retreats combining yoga, pranayama, and meditation→ Himalayan trekking experiences with pranayama training→ Helping trekkers build physical & mental strength via yogic practices→ Creating transformational journeys for spiritual seekersThis is where my passion lives: merging the discipline of growth marketing with the wisdom of ancient yoga science to create meaningful, scalable wellness ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━OPEN TO:• Yoga retreats and content collaboration• AYUSH sector opportunities• Speaking engagements on wellness entrepreneurship• Mentorship from business leaders & startup advisorsLANGUAGES:English (Professional) | Hindi (Professional) | Gujarati (Native) | French (Basic) | Sanskrit (Basic - for yoga)Let's connect if you're passionate about wellness, travel, entrepreneurship, or spiritual growth!
GTM Index
- YORK IEJOB
- Sr. GTM Specialist1Y 4M
Sr. GTM Specialist
York IE
High-Scale Event Strategy: Lead the end-to-end planning and execution of professional growth events, consistently achieving handsome amount of registrations per event through integrated marketing and GTM strategies. Corporate Branding: Spearheading the agency’s identity by representing the company at major industry events, effectively communicating YorkIE’s value proposition to secure high-tier partnerships. Revenue-Focused Campaigns: Managing paid event strategies and registration funnels, ensuring high ROI and attendee engagement through data-driven targeting. Thought Leadership: Invited twice as a guest lecturer at LJ Entrepreneur to train aspiring founders on Pitch Deck preparation,…
- Sr. Growth Mgr3Y 3M
Sr. Growth Manager
York IE
Cross-Border Project Management: Served as the primary liaison for the US team and clients, translating project requests into actionable delivery plans and ensuring 100% execution quality. CRM & Automation: Owned HubSpot sequencing and lead management for over a year, optimizing communication flows to improve client retention and lead nurturing. Digital Brand Building: Developed comprehensive digital footprints for clients, including WordPress profile development and professional video editing to enhance visual storytelling. GTM Strategy (FUEL): Initially spearheaded the Go-To-Market strategy for "Fuel," a growth strategic platform, gaining deep insights into market-fit analysis and regi…
- YOGA ALLIANCEJOB
- Yoga Teacher4Y 9M
Yoga Teacher
Yoga Alliance
Certified Yoga Teacher with Yoga Alliance. RYT 200 Having Knowledge of the Chakra System, Pranayama, mantra, and mindful meditation. Demonstrating practice and techniques. Possessing the ability to move energy through the body. Transforming energy during the warm-up, build-up, and cool-down stages. Motivating people with words of encouragement. Connecting with people during the yoga classes through fun, intelligent sequencing. Offering training recommendations to improve the practice of yoga.
- AROGYA YOGA SCHOOL - YOGA TEACHER TRAINING IN RISHIKESH INDIAJOB
- Yoga Teacher0M
Yoga Teacher
Arogya Yoga School - Yoga Teacher Training in Rishikesh India
A very spiritual approach of yoga and a training that is not only about becoming an instructor but about understanding what YOG is and feeling the mental, spiritual & physical aspects.
- INNOVEXXIA TECHNOLOGIESJOB
- Solutions facilitator1Y 1M
Solutions facilitator
Innovexxia Technologies
My job role is to conduct long-term and short-term strategic research that informs the growth strategy, also Managing the database of partners, setting up meetings, and facilitating relationships & Maintaining new business files, resources, tools.
- WECLOUDGURUJOB
- Seo content writer1M
Seo content writer
WeCloudGuru
- S. K. ENTERPRISEJOB
- BD Executive/ Mktg Mgr1Y 1M
Business Development Executive/ Marketing Manager
S. K. Enterprise
- Documentation Mgr1Y 3M
Documentation Manager
S. K. Enterprise
- SUPPORTMONKEYSJOB
- Content Writer0M
Content Writer
SupportMonkeys
supportmonkeys.in
- CREOLE STUDIOS - KUWAIT, HONG KONG, INDIAJOB
- BDE Intern3M
BDE Intern
Creole Studios - Kuwait, Hong Kong, India
- Job: York IE — Sr. GTM Specialist · 2025-04 – present — High-Scale Event Strategy: Lead the end-to-end planning and execution of professional growth events, consistently achieving handsome amount of registrations per event through integrated marketing and GTM strategies. Corporate Branding: Spearheading the agency’s identity by representing the company at major industry events, effectively communicating YorkIE’s value proposition to secure high-tier partnerships. Revenue-Focused Campaigns: Managing paid event strategies and registration funnels, ensuring high ROI and attendee engagement through data-driven targeting. Thought Leadership: Invited twice as a guest lecturer at LJ Entrepreneur to train aspiring founders on Pitch Deck preparation,…
- Job: York IE — Sr. Growth Manager · 2021-12 – 2025-03 — Cross-Border Project Management: Served as the primary liaison for the US team and clients, translating project requests into actionable delivery plans and ensuring 100% execution quality. CRM & Automation: Owned HubSpot sequencing and lead management for over a year, optimizing communication flows to improve client retention and lead nurturing. Digital Brand Building: Developed comprehensive digital footprints for clients, including WordPress profile development and professional video editing to enhance visual storytelling. GTM Strategy (FUEL): Initially spearheaded the Go-To-Market strategy for "Fuel," a growth strategic platform, gaining deep insights into market-fit analysis and regi…
- Job: Yoga Alliance — Yoga Teacher · 2021-11 – present — Certified Yoga Teacher with Yoga Alliance. RYT 200 Having Knowledge of the Chakra System, Pranayama, mantra, and mindful meditation. Demonstrating practice and techniques. Possessing the ability to move energy through the body. Transforming energy during the warm-up, build-up, and cool-down stages. Motivating people with words of encouragement. Connecting with people during the yoga classes through fun, intelligent sequencing. Offering training recommendations to improve the practice of yoga.
- Job: Arogya Yoga School - Yoga Teacher Training in Rishikesh India — Yoga Teacher · 2021-10 – 2021-10 — A very spiritual approach of yoga and a training that is not only about becoming an instructor but about understanding what YOG is and feeling the mental, spiritual & physical aspects.
- Job: Innovexxia Technologies — Solutions facilitator · 2020-09 – 2021-10 — My job role is to conduct long-term and short-term strategic research that informs the growth strategy, also Managing the database of partners, setting up meetings, and facilitating relationships & Maintaining new business files, resources, tools.
- Job: WeCloudGuru — Seo content writer · 2020-06 – 2020-07
- Job: S. K. Enterprise — Business Development Executive/ Marketing Manager · 2019-06 – 2020-07
- Job: SupportMonkeys — Content Writer · 2020-04 – 2020-04 — supportmonkeys.in
- Job: Creole Studios - Kuwait, Hong Kong, India — BDE Intern · 2018-12 – 2019-03
- Job: S. K. Enterprise — Documentation Manager · 2016-09 – 2017-12
- School: Rajshri Yog Sansthaan — Master of Arts - MA, Yogic Science
- School: Gujarat Technological University, Ahmedbabd — Master of Computer Applications - MCA, Computer Software Engineering
- School: Ahmedabad University — Bachelor of Computer Applications BCA, Computer Software Engineering
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