Pascal van Steen
Building AI-native commercial workflows for european tech 🇪🇺 founder @ Ryzo AI
I am passionate about helping impactful brands generate more business through ads, outbound messaging, and AI-infused marketing automation and RevOps.
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I design and implement data-driven and customer-centric growth strategies for clients in various industries, such as fintech, climate tech, and health & wellness. I enjoy learning and experimenting with new platforms, tools, and trends, and sharing my insights and best practices with others. In my free time you will find me either in an ice bath, a sauna, or hiking somewhere in the mountains 🏔️
GTM Index
- RYZO AI-NATIVE GTMJOB
- Founder & AI-native GTM Eng7M
Founder & AI-native GTM engineer
Ryzo AI-native GTM
- CARBON EQUITYJOB
- Growth Mgr11M
Growth Manager
Carbon Equity
- GROWTH HACKER TALKJOB
- Founder & Community Builder8Y 2M
Founder & Community Builder
Growth Hacker Talk
Growth Hacker Talk is a Slack community of 5,000+ growth marketers and founders in the startup space. Hosted meetups in Amsterdam, Utrecht, London, New York, and Cape Town.
- SPIKE - GROWTH MARKETING AGENCYJOB
- Co-Founder and Growth Cons…6Y 7M
Co-Founder and Growth Consultant
Spike - Growth Marketing Agency
- GREENTECH ALLIANCEJOB
- Startup Mentor1Y
Startup Mentor
Greentech Alliance
- STARTUPBOOTCAMPJOB
- Startup Mentor1Y
Startup Mentor
Startupbootcamp
- BLOCKPORTJOB
- Growth Marketer1Y
Growth Marketer
Blockport
Key Responsibilities: ● Brainstorm and develop ideas for creative marketing campaigns to aid in user acquisition ● Coordinate a multidisciplinary team in our growth efforts ● Collaborate with co-founders to coordinate brand awareness and marketing efforts ● Assist in outbound or inbound marketing activities by demonstrating expertise in content creation and optimization, advertising ● Utilize 3rd party software tools to execute promotional events and campaigns ● Manage social channels like Reddit, Facebook, Twitter and Instagram and set up campaigns Key Achievements: ✓ Built a relevant email list of 40K+ ✓ Grew the Telegram community to 25K members ✓ Strategized and executed Bounty Camp…
- Head of Growth - Token Sal…8M
Head of Growth - Token Sale Campaign
Blockport
Key Responsibilities: ● Brainstorm and develop ideas for creative marketing campaigns for token sale ● Coordinate a multidisciplinary team in our growth efforts ● Collaborate with co-founders to coordinate brand awareness and marketing efforts ● Assist in outbound or inbound marketing activities by demonstrating expertise in content creation and optimization, advertising ● Utilize 3rd party software tools to execute promotional events and campaigns ● Manage social channels like Reddit, Facebook, Twitter and Instagram and set up ad campaigns Key Achievements: ✓ Managed to build 10K+ whitelisted retail investor list on 5K ad budget ✓ Grew the Telegram community to 25K members ✓ Strategized…
- GREENHOMEJOB
- Head of Growth6M
Head of Growth
GreenHome
Key Responsibilities: ● Brainstorm and develop ideas for creative marketing campaigns ● Coordinate a multidisciplinary team in our growth efforts ● Collaborate with co-founders to coordinate brand awareness and marketing efforts ● Assist in outbound or inbound marketing activities by demonstrating expertise in content creation and optimization, advertising ● Utilize 3rd party software tools to execute promotional events and campaigns ● Build a relevant email list and set up campaigns to have them convert ● Plan and execute initiatives to reach the target audience through social media, e‐mail, social ads, press outreach, and website ● Assist in analyzing marketing data (campaign results, con…
- TRAVIS THE TRANSLATORJOB
- Head of Growth (freelance)2M
Head of Growth (freelance)
Travis the Translator
Responsibilities: ● Brainstorm and develop ideas for creative marketing campaigns ● Coordinate a multidisciplinary team in our growth efforts ● Collaborate with co-founders to coordinate brand awareness and marketing efforts ● Assist in outbound or inbound marketing activities by demonstrating expertise in content creation and optimization, advertising ● Utilize 3rd party software tools to execute promotional events, campaigns, and analytics ● Build a relevant email list and set up campaigns to have them convert ● Create a community for our loyal followers/ambassadors ● Plan and execute initiatives to reach the target audience through social media, e‐mail, social ads, press outreach, and we…
- PREZIJOB
- Growth Mktg & Visual Design4Y 6M
Growth Marketing & Visual Design
Prezi
Key Responsibilities: ● Research growth channels to expand Dutch market ● Assist in executing PR campaigns to increase brand exposure/awareness ● Visually design presentations to leverage as content upgrades for user acquisition ● Increase awareness of Prezi as a viable presentation alternative among students of Avans University of Applied Sciences ● Increase activation rate of Prezi student accounts at my university Key Achievements: ✓ Leverage PR as growth channel in several campaigns, managed to publish my Prezi designs in 10+ publications ✓ Produced one of Prezi's most popular Prezis relative to market size (NL), generating 100k+ views ✓ Subsequently increase Prezi app downloads and Pr…
- Prezi Ambassador1Y 2M
Prezi Ambassador
Prezi
Key Responsibilities: ● Increase awareness of Prezi as a viable presentation alternative among students of Avans University of Applied Sciences ● Increase activation rate of Prezi student accounts at my university Main Achievements: ✓ Managed to gain more than 500 new accounts via my referal links; ✓ The accounts created ~3200 new prezis; ✓ I managed to gain a total of 54.000 new unique views; ✓ Hosted multiple seminars and workshops in front of groups of 100+ students
- AVANS HOGESCHOOL BREDASCHOOL
- Bachelor of Business Admin…5Y 11M
Bachelor of Business Administration - BBA, Business/Commerce, General
Avans Hogeschool Breda
- Job: Blockport — Growth Marketer · 2018-05 – 2019-05 · 1y — Key Responsibilities: ● Brainstorm and develop ideas for creative marketing campaigns to aid in user acquisition ● Coordinate a multidisciplinary team in our growth efforts ● Collaborate with co-founders to coordinate brand awareness and marketing efforts ● Assist in outbound or inbound marketing activities by demonstrating expertise in content creation and optimization, advertising ● Utilize 3rd party software tools to execute promotional events and campaigns ● Manage social channels like Reddit, Facebook, Twitter and Instagram and set up campaigns Key Achievements: ✓ Built a relevant email list of 40K+ ✓ Grew the Telegram community to 25K members ✓ Strategized and executed Bounty Camp…
- Job: Ryzo AI-native GTM — Founder & AI-native GTM engineer · 2026-01 – present · 7 mo
- Job: Blockport — Head of Growth - Token Sale Campaign · 2017-09 – 2018-05 · 8 mo — Key Responsibilities: ● Brainstorm and develop ideas for creative marketing campaigns for token sale ● Coordinate a multidisciplinary team in our growth efforts ● Collaborate with co-founders to coordinate brand awareness and marketing efforts ● Assist in outbound or inbound marketing activities by demonstrating expertise in content creation and optimization, advertising ● Utilize 3rd party software tools to execute promotional events and campaigns ● Manage social channels like Reddit, Facebook, Twitter and Instagram and set up ad campaigns Key Achievements: ✓ Managed to build 10K+ whitelisted retail investor list on 5K ad budget ✓ Grew the Telegram community to 25K members ✓ Strategized…
- Job: Carbon Equity — Growth Manager · 2024-11 – 2025-10 · 11 mo
- Job: Prezi — Prezi Ambassador · 2012-05 – 2013-07 · 1y 2mo — Key Responsibilities: ● Increase awareness of Prezi as a viable presentation alternative among students of Avans University of Applied Sciences ● Increase activation rate of Prezi student accounts at my university Main Achievements: ✓ Managed to gain more than 500 new accounts via my referal links; ✓ The accounts created ~3200 new prezis; ✓ I managed to gain a total of 54.000 new unique views; ✓ Hosted multiple seminars and workshops in front of groups of 100+ students
- Job: Startupbootcamp — Startup Mentor · 2020-02 – 2021-02 · 1y
- Job: Growth Hacker Talk — Founder & Community Builder · 2016-10 – 2024-12 · 8y 2mo — Growth Hacker Talk is a Slack community of 5,000+ growth marketers and founders in the startup space. Hosted meetups in Amsterdam, Utrecht, London, New York, and Cape Town.
- Job: GreenHome — Head of Growth · 2017-08 – 2018-02 · 6 mo — Key Responsibilities: ● Brainstorm and develop ideas for creative marketing campaigns ● Coordinate a multidisciplinary team in our growth efforts ● Collaborate with co-founders to coordinate brand awareness and marketing efforts ● Assist in outbound or inbound marketing activities by demonstrating expertise in content creation and optimization, advertising ● Utilize 3rd party software tools to execute promotional events and campaigns ● Build a relevant email list and set up campaigns to have them convert ● Plan and execute initiatives to reach the target audience through social media, e‐mail, social ads, press outreach, and website ● Assist in analyzing marketing data (campaign results, con…
- Job: Travis the Translator — Head of Growth (freelance) · 2017-03 – 2017-05 · 2 mo — Responsibilities: ● Brainstorm and develop ideas for creative marketing campaigns ● Coordinate a multidisciplinary team in our growth efforts ● Collaborate with co-founders to coordinate brand awareness and marketing efforts ● Assist in outbound or inbound marketing activities by demonstrating expertise in content creation and optimization, advertising ● Utilize 3rd party software tools to execute promotional events, campaigns, and analytics ● Build a relevant email list and set up campaigns to have them convert ● Create a community for our loyal followers/ambassadors ● Plan and execute initiatives to reach the target audience through social media, e‐mail, social ads, press outreach, and we…
- Job: Spike - Growth Marketing Agency — Co-Founder and Growth Consultant · 2018-05 – 2024-12 · 6y 7mo
- Job: Greentech Alliance — Startup Mentor · 2020-04 – 2021-04 · 1y
- Job: Prezi — Growth Marketing & Visual Design · 2012-08 – 2017-02 · 4y 6mo — Key Responsibilities: ● Research growth channels to expand Dutch market ● Assist in executing PR campaigns to increase brand exposure/awareness ● Visually design presentations to leverage as content upgrades for user acquisition ● Increase awareness of Prezi as a viable presentation alternative among students of Avans University of Applied Sciences ● Increase activation rate of Prezi student accounts at my university Key Achievements: ✓ Leverage PR as growth channel in several campaigns, managed to publish my Prezi designs in 10+ publications ✓ Produced one of Prezi's most popular Prezis relative to market size (NL), generating 100k+ views ✓ Subsequently increase Prezi app downloads and Pr…
- School: Avans Hogeschool Breda — Bachelor of Business Administration - BBA, Business/Commerce, General · 2011 – 2016
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