Catherine Chuaga - Muhinja
Founder, Qusudi | Growth Architect | GTM Systems & Revenue Infrastructure PM | Product thinking for the revenue stack | Ex-Microsoft & IBM
ex-IBM15+ years building B2B SaaS products — from early-stage startups to large enterprise companies. Now I build something else as a product: the revenue system
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I manage the GTM stack/ Revenue infra as a product. Shipped through roadmaps, not tickets. Measured by adoption and revenue impact, not That’s the discipline I spent my product career on — Microsoft, Clearwave, IBM: discovery, PRDs, roadmaps, landing change through change management. Then I made it deliberate, earning GTM and Revenue Architecture certifications through Winning by Design, and going deep on the layer underneath — CRM architecture, data models, workflows, and integrations. The internal revenue system is the product. GTM operators are the Founder of Qusudi Qusudi is where I point that work directly at how companies sell. I work with Seed to Series A B2B SaaS founders who’ve outgrown founder-led sales. I design and build a revenue system right inside the tech stack they already use — so it stops living in their head and starts running on its One focus: build a GTM and revenue system that compounds like a product — because that’s what it is.
GTM Index
- QUSUDIJOB
- Founder | GTM Consultant1Y 2M
Founder | GTM Consultant
Qusudi
GTM Systems Architecture for founder-led B2B SaaS. I design and build a founder’s sales system right inside the tools they already use — so it stops living in their head and starts running on its own. My focus is simple: build a GTM system that compounds like a product.
- BOMBYLLJOB
- GTM Consultant & Partner9M
GTM Consultant & Partner
Bombyll
- WINNING BY DESIGN GROWTH INSTITUTEJOB
- Founding Member11M
Founding Member
Winning by Design Growth Institute
The Growth Institute is an executive community built by Winning by Design for senior leaders who want to move beyond tactics and design systems that scale. It brings together C-suite executives and growth leaders who are rethinking how growth actually works in the age of AI. Operator-led cohorts. Board-level thinking. Real-world case studies. Proven frameworks like Revenue Architecture and Growth Architecture. This is where executives learn to build systems-based growth, not people-dependent chaos.
- SAMAWATIJOB
- Advisor | GTM and Growth1Y 1M
Advisor | GTM and Growth
Samawati
- MICROSOFTJOB
- Product Lead + Partner Eco…3Y 11M
Product Lead + Partner Ecosystem Growth | Microsoft Viva Connections
Microsoft
Led cross-functional delivery of core platform capabilities, aligned feature-level execution with adoption and revenue goals, and supported Viva Connections growth to 10M+ monthly active users - driving measurable expansion, retention, and value realization across Fortune-level customers. Operationalized the 0→1 partner-ecosystem GTM motion for Microsoft Viva Connections, that unlocked strategic integrations with platforms such as ServiceNow, Qualtrics, Limeade, UKG, Achievers, and ADP, extending product distribution and enterprise adoption.
- CLEARWAVE CORPORATIONJOB
- Senior Product Mgr - Patie…1Y 3M
Senior Product Manager - Patient Experience Solutions
Clearwave Corporation
- MARATHONJOB
- Business Design Lead & UX…1Y 4M
Business Design Lead & UX Researcher
Marathon
- IBMJOB
- Senior Consultant4Y 2M
Senior Consultant – Strategy, Portfolio Management & Project Delivery
IBM
- Associate Consultant -Busi…1Y 9M
Associate Consultant -Business Analyst
IBM
Defined project delivery frameworks and translated business requirements into scalable technical solutions, strengthening collaboration between business and engineering teams. Streamlined project deployment cycles by enhancing SIT and UAT methodologies and improving change management processes, increasing delivery efficiency across projects
- DIVAS4TECHJOB
- Co- Founder2Y 10M
Co- Founder
Divas4Tech
Co-founded a grassroots initiative focused on empowering and mentoring girls to pursue careers in STEM, driving awareness and access to opportunities in technology and engineering. Led recruitment and community growth efforts, onboarding members from secondary and tertiary institutions, and built a mentorship network that connected young women with industry professionals. Secured strategic partnerships and sponsorships with leading organizations including Cisco and Safaricom, strengthening program credibility and expanding its reach and impact across Kenya.
- INTELLECT GROUPJOB
- Software Eng1Y 4M
Software Engineer
Intellect Group
Delivered system integration and custom development solutions that improved product performance and client satisfaction. Supported the full software delivery lifecycle - from requirements analysis and solution design to testing and client deployment - ensuring smooth implementation and adoption. Authored technical documentation that reduced support inquiries , enhancing internal efficiency and customer experience.
- Job: Qusudi — Founder | GTM Consultant · 2025-08 – present · 1y — GTM Systems Architecture for founder-led B2B SaaS. I design and build a founder’s sales system right inside the tools they already use — so it stops living in their head and starts running on its own. My focus is simple: build a GTM system that compounds like a product.
- Job: Bombyll — GTM Consultant & Partner · 2026-01 – present · 7 mo
- Job: Winning by Design Growth Institute — Founding Member · 2025-11 – present · 9 mo — The Growth Institute is an executive community built by Winning by Design for senior leaders who want to move beyond tactics and design systems that scale. It brings together C-suite executives and growth leaders who are rethinking how growth actually works in the age of AI. Operator-led cohorts. Board-level thinking. Real-world case studies. Proven frameworks like Revenue Architecture and Growth Architecture. This is where executives learn to build systems-based growth, not people-dependent chaos.
- Job: Microsoft — Product Lead + Partner Ecosystem Growth | Microsoft Viva Connections · 2021-08 – 2025-07 · 3y 11mo — Led cross-functional delivery of core platform capabilities, aligned feature-level execution with adoption and revenue goals, and supported Viva Connections growth to 10M+ monthly active users - driving measurable expansion, retention, and value realization across Fortune-level customers. Operationalized the 0→1 partner-ecosystem GTM motion for Microsoft Viva Connections, that unlocked strategic integrations with platforms such as ServiceNow, Qualtrics, Limeade, UKG, Achievers, and ADP, extending product distribution and enterprise adoption.
- Job: IBM — Associate Consultant -Business Analyst · 2012-06 – 2014-03 · 1y 9mo — Defined project delivery frameworks and translated business requirements into scalable technical solutions, strengthening collaboration between business and engineering teams. Streamlined project deployment cycles by enhancing SIT and UAT methodologies and improving change management processes, increasing delivery efficiency across projects
- Job: Divas4Tech — Co- Founder · 2011-11 – 2014-09 · 2y 10mo — Co-founded a grassroots initiative focused on empowering and mentoring girls to pursue careers in STEM, driving awareness and access to opportunities in technology and engineering. Led recruitment and community growth efforts, onboarding members from secondary and tertiary institutions, and built a mentorship network that connected young women with industry professionals. Secured strategic partnerships and sponsorships with leading organizations including Cisco and Safaricom, strengthening program credibility and expanding its reach and impact across Kenya.
- Job: Intellect Group — Software Engineer · 2011-01 – 2012-05 · 1y 4mo — Delivered system integration and custom development solutions that improved product performance and client satisfaction. Supported the full software delivery lifecycle - from requirements analysis and solution design to testing and client deployment - ensuring smooth implementation and adoption. Authored technical documentation that reduced support inquiries , enhancing internal efficiency and customer experience.
- Job: Samawati — Advisor | GTM and Growth · 2025-09 – present · 11 mo
- Job: IBM — Senior Consultant – Strategy, Portfolio Management & Project Delivery · 2014-04 – 2018-06 · 4y 2mo
- Job: Marathon — Business Design Lead & UX Researcher · 2018-08 – 2019-12 · 1y 4mo
- Job: Clearwave Corporation — Senior Product Manager - Patient Experience Solutions · 2020-03 – 2021-06 · 1y 3mo
- School: Strathmore Business School (SBS) — Master of Business Administration - MBA
- School: Coursera — AI Product Management
- School: IESE Business School — International PAN African EMBA Module, Business Administration and Management, General
- School: Strathmore University — Master’s Degree, Telecommunication Innovation and Development ( Safaricom Academy)
- School: Kabarak University — Bachelor’s Degree, Business Management and Information Technology
- School: Nakuru High school
Skills
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