Anshuman Sinha
Revenue-First Enterprise Marketing Leader | GTM, Field Marketing, ABM & Pipeline Growth | Ex-Microsoft, IBM | Fintech, SaaS & Cloud
I help enterprise technology companies turn marketing into a measurable revenue engine.
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Over the last 20+ years, I have led global B2B marketing, GTM, integrated and field marketing, demand generation, ABM, product marketing, partner marketing, and revenue-focused growth initiatives across Microsoft, IBM, fintech, payments, cloud, and SaaS organizations. My experience spans India, APAC, North America, and global markets, where I have partnered closely with sales, product, alliances, and executive leadership teams to accelerate pipeline growth, improve account penetration, and increase revenue impact. Selected highlights: • Led the competitive sales-engagement motion behind Microsoft's US$150M worldwide competitive-win target across Asia • Built and scaled enterprise demand generation and ABM programs targeting Fortune 500 • Led marketing transformation initiatives spanning GTM strategy, content operations, Centers of Excellence (CoE), sales enablement, marketing automation, and revenue • Led distributed, cross-functional marketing teams across product marketing, demand generation, content, digital, and partner programsToday, I am particularly interested in the intersection of: * Enterprise GTM* Revenue Growth* Account-Based Marketing* AI-Enabled Marketing Operations* B2B Buying Committee Engagement* Fintech & Payments InnovationCurrently advising startups and growth-stage technology companies on GTM strategy, enterprise demand generation, positioning, and revenue-focused marketing systems. Always interested in conversations with business leaders, GTM executives, founders, and marketing teams focused on enterprise growth, revenue impact, GTM transformation, and AI-augmented B2B marketing.
GTM Index
- INTELLECTUS - THOUGHT LEADERSHIP PLATFORM FOR EXPERTSJOB
- Strategic Advisor11M
Strategic Advisor — Enterprise GTM & B2B Marketing
Intellectus - Thought leadership platform for experts
Selective GTM and demand-strategy advisory for enterprise-technology founders and growth-stage B2B companies across AI, SaaS, cloud, payments, and fintech. Current focus includes Grafyn, an AI-security platform for enterprise AI governance and compliance — category positioning, messaging, and enterprise go-to-market for a compliance-driven IT buyer. I help leadership teams sharpen positioning, build pipeline-oriented campaigns, and align sales and marketing around revenue.
- OPUS SOFTWARE SOLUTIONSJOB
- Dir of Mktg4Y 5M
Director of Marketing — Product Marketing, Demand Generation & GTM
Opus Software Solutions
Led the marketing function for Opus Technologies, responsible for revenue-aligned B2B marketing across product marketing, demand generation, GTM, ABM, brand, content, field marketing, sales enablement, and marketing operations for enterprise payments and fintech technology solutions. Key outcomes: • Improved SQL-to-pipeline conversion by 30% YoY through sharper demand generation, sales alignment, lead nurturing, and account-focused marketing motions • Increased top-of-funnel growth by 57% through integrated campaigns, content-led demand generation, improved audience targeting, and stronger campaign operations • Improved conversion rates by 37% through messaging refinement, funnel optimi…
- BRANDING2WINJOB
- Chief Mktg Strategist7Y 1M
Chief Marketing Strategist
Branding2Win
Led B2B marketing strategy, GTM, product marketing, demand generation, ABM, and marketing transformation initiatives for SaaS, enterprise technology, and technology services businesses. • Grew SQL-to-pipeline ~22% YoY (2016–2019) through tailored demand generation, product messaging, customer segmentation, and sales-aligned marketing programs • Designed GTM programs across SaaS and on-premise solutions, including launches, positioning, competitive messaging, customer advocacy, and campaign strategy • Built content-led demand generation programs to support buyer education, lead nurturing, sales enablement, and customer acquisition • Partnered with sales, alliances, and customer suc…
- IBMJOB
- Global Mktg Leader - Cloud…2Y 6M
Global Marketing Leader - Cloud Computing
IBM
Led cloud marketing and GTM initiatives for IBM Software Group, focused on enterprise cloud adoption, demand generation, partner ecosystem development, thought leadership, and marketing-sourced pipeline. • Developed and executed IBM’s Cloud Adoption Plan, helping build a partner ecosystem that onboarded 12 ISV and SI partners within 6 months • Built IBM's "Tech Talk for Cloud Computing" thought-leadership program: engaged 10,000+ IT decision-makers, generated 7,600+ leads, and converted 2,700 to sales-qualified leads • Drove customer preference, market engagement, and sales-qualified pipeline through integrated GTM programs across brand, demand generation, partner marketing, and custom…
- MICROSOFTJOB
- Competitive Sales Engageme…2Y 2M
Competitive Sales Engagement Manager
Microsoft
Led competitive sales engagement and GTM programs across Microsoft Asia Pacific, partnering with enterprise sales, technical sales, product marketing, and regional leadership teams to win strategic opportunities in marquee accounts. • Led the competitive sales-engagement motion behind Microsoft's US$150M worldwide competitive-win target (FY2010) — building deal-prioritization frameworks, an APAC subsidiary-level competitor dashboard used by regional leadership, and competitive sales plays that helped field teams win strategic deals • Developed opportunity classification and prioritization frameworks to help sales teams focus on high-value competitive deals and improve revenue impact • Bu…
- Lead - Partner Pre-Sales &…3Y 4M
Lead - Partner Pre-Sales & GTM
Microsoft
Led Microsoft’s partner pre-sales specialist function in India, focused on partner-led selling, competitive sales assistance, channel enablement, partner marketing alignment, and pipeline acceleration across Microsoft Cloud and Productivity solutions. • Managed a team of Partner Pre-Sales Specialists supporting Microsoft partners in competitive enterprise sales scenarios to accelerate sales cycles and improve win probability • Orchestrated partner-led selling motions to scale sales capacity, improve pipeline velocity, and strengthen partner-driven revenue outcomes • Collaborated with regional partner marketing and product marketing teams to develop GTM assets, readiness programs, sales…
- MICROLAND LIMITEDJOB
- Program Mgr - IT Infrastru…3Y 10M
Program Manager - IT Infrastructure
Microland Limited
Managed strategic enterprise accounts for IT infrastructure consulting and managed services, including Microsoft India, Oracle India Development Center, Gillette India, and Indya.com. • Owned customer relationships, account growth, sales pipeline, service delivery, and cross-functional coordination across enterprise accounts • Co-developed GTM campaigns with marketing communications teams to generate demand and convert new service opportunities • Created customer-focused solution value propositions articulating business, cost, productivity, and industry-specific benefits • Identified cross-sell and upsell opportunities within existing accounts and positioned new services with customer s…
- TE CONNECTIVITYJOB
- LAN/WAN Network Eng1Y 3M
LAN/WAN Network Engineer
TE Connectivity
Managed enterprise network infrastructure across LAN/WAN, data center, and core IT operations within the Information Systems function.
- Job: Intellectus - Thought leadership platform for experts — Strategic Advisor — Enterprise GTM & B2B Marketing · 2025-11 – present · 9 mo — Selective GTM and demand-strategy advisory for enterprise-technology founders and growth-stage B2B companies across AI, SaaS, cloud, payments, and fintech. Current focus includes Grafyn, an AI-security platform for enterprise AI governance and compliance — category positioning, messaging, and enterprise go-to-market for a compliance-driven IT buyer. I help leadership teams sharpen positioning, build pipeline-oriented campaigns, and align sales and marketing around revenue.
- Job: Opus Software Solutions — Director of Marketing — Product Marketing, Demand Generation & GTM · 2021-05 – 2025-10 · 4y 5mo — Led the marketing function for Opus Technologies, responsible for revenue-aligned B2B marketing across product marketing, demand generation, GTM, ABM, brand, content, field marketing, sales enablement, and marketing operations for enterprise payments and fintech technology solutions. Key outcomes: • Improved SQL-to-pipeline conversion by 30% YoY through sharper demand generation, sales alignment, lead nurturing, and account-focused marketing motions • Increased top-of-funnel growth by 57% through integrated campaigns, content-led demand generation, improved audience targeting, and stronger campaign operations • Improved conversion rates by 37% through messaging refinement, funnel optimi…
- Job: Branding2Win — Chief Marketing Strategist · 2014-04 – 2021-05 · 7y 1mo — Led B2B marketing strategy, GTM, product marketing, demand generation, ABM, and marketing transformation initiatives for SaaS, enterprise technology, and technology services businesses. • Grew SQL-to-pipeline ~22% YoY (2016–2019) through tailored demand generation, product messaging, customer segmentation, and sales-aligned marketing programs • Designed GTM programs across SaaS and on-premise solutions, including launches, positioning, competitive messaging, customer advocacy, and campaign strategy • Built content-led demand generation programs to support buyer education, lead nurturing, sales enablement, and customer acquisition • Partnered with sales, alliances, and customer suc…
- Job: IBM — Global Marketing Leader - Cloud Computing · 2011-06 – 2013-12 · 2y 6mo — Led cloud marketing and GTM initiatives for IBM Software Group, focused on enterprise cloud adoption, demand generation, partner ecosystem development, thought leadership, and marketing-sourced pipeline. • Developed and executed IBM’s Cloud Adoption Plan, helping build a partner ecosystem that onboarded 12 ISV and SI partners within 6 months • Built IBM's "Tech Talk for Cloud Computing" thought-leadership program: engaged 10,000+ IT decision-makers, generated 7,600+ leads, and converted 2,700 to sales-qualified leads • Drove customer preference, market engagement, and sales-qualified pipeline through integrated GTM programs across brand, demand generation, partner marketing, and custom…
- Job: Microsoft — Competitive Sales Engagement Manager · 2008-07 – 2010-09 · 2y 2mo — Led competitive sales engagement and GTM programs across Microsoft Asia Pacific, partnering with enterprise sales, technical sales, product marketing, and regional leadership teams to win strategic opportunities in marquee accounts. • Led the competitive sales-engagement motion behind Microsoft's US$150M worldwide competitive-win target (FY2010) — building deal-prioritization frameworks, an APAC subsidiary-level competitor dashboard used by regional leadership, and competitive sales plays that helped field teams win strategic deals • Developed opportunity classification and prioritization frameworks to help sales teams focus on high-value competitive deals and improve revenue impact • Bu…
- Job: Microsoft — Lead - Partner Pre-Sales & GTM · 2005-03 – 2008-07 · 3y 4mo — Led Microsoft’s partner pre-sales specialist function in India, focused on partner-led selling, competitive sales assistance, channel enablement, partner marketing alignment, and pipeline acceleration across Microsoft Cloud and Productivity solutions. • Managed a team of Partner Pre-Sales Specialists supporting Microsoft partners in competitive enterprise sales scenarios to accelerate sales cycles and improve win probability • Orchestrated partner-led selling motions to scale sales capacity, improve pipeline velocity, and strengthen partner-driven revenue outcomes • Collaborated with regional partner marketing and product marketing teams to develop GTM assets, readiness programs, sales…
- Job: Microland Limited — Program Manager - IT Infrastructure · 2001-04 – 2005-02 · 3y 10mo — Managed strategic enterprise accounts for IT infrastructure consulting and managed services, including Microsoft India, Oracle India Development Center, Gillette India, and Indya.com. • Owned customer relationships, account growth, sales pipeline, service delivery, and cross-functional coordination across enterprise accounts • Co-developed GTM campaigns with marketing communications teams to generate demand and convert new service opportunities • Created customer-focused solution value propositions articulating business, cost, productivity, and industry-specific benefits • Identified cross-sell and upsell opportunities within existing accounts and positioned new services with customer s…
- Job: TE Connectivity — LAN/WAN Network Engineer · 1999-12 – 2001-03 · 1y 3mo — Managed enterprise network infrastructure across LAN/WAN, data center, and core IT operations within the Information Systems function.
- School: XLRI Jamshedpur — Postgraduate Certificate in Business Management (PGCBM), Sales, Marketing, General Business Management
- School: National Institute of Information Technology — GNIIT - Systems Management, Software, Hardware, Networking
- School: Utkal University — Bachelor of Science, Physics, Chemistry (Hons), Mathematics and Polymer Science
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