Anshuman Sinha

Revenue-First Enterprise Marketing Leader | GTM, Field Marketing, ABM & Pipeline Growth | Ex-Microsoft, IBM | Fintech, SaaS & Cloud

Intellectus - Thought leadership platform for expertsex-Microsoftex-Branding2Win

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I help enterprise technology companies turn marketing into a measurable revenue engine.

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Over the last 20+ years, I have led global B2B marketing, GTM, integrated and field marketing, demand generation, ABM, product marketing, partner marketing, and revenue-focused growth initiatives across Microsoft, IBM, fintech, payments, cloud, and SaaS organizations. My experience spans India, APAC, North America, and global markets, where I have partnered closely with sales, product, alliances, and executive leadership teams to accelerate pipeline growth, improve account penetration, and increase revenue impact. Selected highlights: • Led the competitive sales-engagement motion behind Microsoft's US$150M worldwide competitive-win target across Asia • Built and scaled enterprise demand generation and ABM programs targeting Fortune 500 • Led marketing transformation initiatives spanning GTM strategy, content operations, Centers of Excellence (CoE), sales enablement, marketing automation, and revenue • Led distributed, cross-functional marketing teams across product marketing, demand generation, content, digital, and partner programsToday, I am particularly interested in the intersection of: * Enterprise GTM* Revenue Growth* Account-Based Marketing* AI-Enabled Marketing Operations* B2B Buying Committee Engagement* Fintech & Payments InnovationCurrently advising startups and growth-stage technology companies on GTM strategy, enterprise demand generation, positioning, and revenue-focused marketing systems. Always interested in conversations with business leaders, GTM executives, founders, and marketing teams focused on enterprise growth, revenue impact, GTM transformation, and AI-augmented B2B marketing.